Soonsan, Nimit, and Sirinthra Sungthong. “Country Image and Destination Image: Western tourists’ perspective”. KKBS Journal of Business Administration and Accountancy 4, no. 2 (August 25, 2020): 119–140. accessed October 8, 2026. https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/240579.