Dangprasert, Airada, Tinikan Sangsuwan, and Apinya Ingard. “The Perception of Service Quality, Service Marketing Mix, and Appearance Mix of International Tourists: A Case of Five-Star Hotels, Pattaya Chonburi”. KKBS Journal of Business Administration and Accountancy 7, no. 2 (September 5, 2023): 63–80. accessed August 26, 2026. https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/264972.