boonsiritomachai, waranpong. “Unveiling the Power of Live Streaming: Key Drivers of Consumer Purchase Intentions in Thailand”. KKBS Journal of Business Administration and Accountancy 9, no. 3 (December 31, 2025): 127–144. accessed October 11, 2026. https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/280786.