KKBS Journal of Business Administration and Accountancy

A Guide to Event Study Methodology: Perspectives and Applications in Business Market Research

Bilal Khalid — 2024-12-26

This study presents a comprehensive methodological analysis of the model specifications, analysis process, and market application of event study. The study focused on technique’s efficacy in business performance research. Event studies are widely utilized for assessing the impact of specific business and management events, such as earnings announcements, mergers, and regulatory changes, on stock prices, providing a quantitative measure of market reactions. This study demonstrated a step-by-step process of conducting an event study by applying the Capital Asset Pricing Model (CAPM). The relevant event windows and data analysis process are discussed. This study reviews key applications of event studies in business research, highlighting their role in testing market efficiency, understanding investor behavior, and evaluating firm-specific events’ economic impact. Highlighted key applications include analyzing effects of business events such as earnings, dividends, and mergers announcements; testing market efficiency; studying investors' behavior; and risk-return analysis. Some limitations of event study heighted include issues with model dependence, selection biases, and the challenges of accurately defining estimation and event windows. This study proposes the need for refining event study methodologies, emphasizing the potential of advanced econometrics, machine learning, and behavioral finance integration.

The Impact of Perceived Organizational Support, Work-family Conflict, and Emotional Exhaustion on Turnover Intention in Chinese Liquor Enterprises

Junning Qiu — 2024-12-24

This study aims to explore the influence of online shopping experience on online impulse buying based on online shopping environment. Because the Internet and online shopping have become integral to people's lives, the rapid development of the Internet has penetrated every aspect of people's lives. In this study, 420 online questionnaires were distributed to Chinese college students to explore the influence of online shopping experience on online impulse buying. The results from multiple regression analysis show that online shopping experience (interactivity, informativeness, visual engagement, navigation and search ease, enjoyment, and flow experience) significantly affects online impulse buying. Finally, it complements and expands previous studies, enriches existing theories, and promotes the development of related theoretical studies. This study has important reference value for shopping website operators who want to understand online consumer behavior better, design websites, formulate online marketing strategies, and conduct sustainable online marketing.

Developing Comprehensive Agricultural Supply Chain International Courses and their Key Market Driven Topics by Using Grey Relational Analysis (GRA)

Tzong-Ru Lee — 2024-12-24

This research aims to develop comprehensive agricultural supply chain international courses using a systematic approach. The study employs three key steps: 1) conducting a literature review to identify activities within the agricultural supply chain, 2) collecting data on market-driven topics from top-ranked agricultural universities, and 3) using Grey Relational Analysis (GRA) to determine key topics for each course. Data from agricultural professors and quantitative analysis are used to identify relevant themes. Respondents graded a statement on a Likert scale to rate each course topic's value. Teachers at Taiwan's top 7 agricultural schools from 30 world-class colleges were given questionnaires to collect data. Online surveys were distributed via Google Forms. Analysts utilized Grey Relational Analysis. This methodology ensures that the courses are aligned with current industry demands and educational gaps, providing relevant and up-to-date content for students. This analysis identified three to six market-driven subjects from each of the 17 comprehensive agriculture international courses. Educational institutions can utilize this article to build and improve international agriculture curricula. Building on the current study's conceptual foundations, especially the theoretically sound instrument for measuring agriculture supply chain international courses. Expand and explain this topic. This subject mix global agribusiness courses with transformative change for the first time. Nation advisors' innovation support is measured.

Internal and External Factors Affecting Risk Management in Credit Services to Members of Agricultural Cooperatives and Farmers in Loei Province, Thailand

Ratchanee Kaew-arsa — 2024-12-24

The objective of this research was to examine internal and external factors affecting risk management in providing credit services to members of agricultural cooperatives and farmer groups in Loei province, Thailand. The study population consisted of 90 individuals. They are individuals with authority to approve credit for agricultural cooperatives and farmer groups, including the chairman of the agricultural cooperative committee in Loei province, totaling 37 individuals, and the chairman of the farmer group committee in Loei province, totaling 53 individuals. Research tools included questionnaires, statistical analyses such as percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis.

The research findings indicated that opinions regarding internal factor related to credit service management ranked highest, followed by opinions on risk management in credit service management and external factor, respectively. Additionally, the research results showed that both internal and external factors influence risk management in providing credit services.

Comparative Analysis of Thai and International Tourists' Needs Toward Cultural Tourism in Songkhla Province

Teerasak Jindabot — 2024-12-24

This research aims to investigate the exploratory factor analysis of Thai and International tourists’ needs toward cultural tourism, and to compare Thai and International tourists’ need toward cultural tourism in Songkhla province. 418 Self-administrated questionnaires were collected, and the data were analyzed using descriptive statistics, Exploratory Factor Analysis, Independent Samples t–test, and One–Way ANOVA. The results of exploratory factor analysis found six components of tourists’ need toward cultural tourism including amenities, accessibilities, attractions, activities, available package, and ancillary services. Research finding indicated occupation has significant differences between the groups of Thai and International tourists’ need in accessibilities component.

Attitudes of Generation X and Y towards Buying Second-hand Dwellings

Verawan Sornatthakit — 2024-12-24

Currently, prices of new real estate developments rapidly increase due to the sharp escalation in construction material costs and land prices. Second-hand dwellings have become an alternative to current generations. Secondhand property markets have grown continuously. This research has used theory of consumption values to study attitudes of Generation X and Generation Y (Gen X and Gen Y) toward second-hand dwellings. Mixed methods of qualitative and quantitative research approaches have been used to collect and analyze data. The results show that function value, epistemic value, and conditional value are significantly associated with attitudes toward second-hand dwellings on overall. When we considered the data of Gen X and Gen Y separately, the conditional value is significantly associated with Gen X’s attitudes but not Gen Y’s attitudes. This shows that Gen X may buy second-hand dwellings subject to more conditions than those of Gen Y.