MUENLIT, J.; POLTANEE, I. P. The Causal Relationship of Consumer Behavior in Purchasing Products Based on Superstitious Beliefs Regarding Color Among Gen Y and Gen Z Customers. Academic and Research Journal of Liberal Arts (Online), [S. l.], v. 19, n. 1, p. 22–37, 2024. DOI: 10.14456/arjla.2024.2. Disponível em: https://so04.tci-thaijo.org/index.php/larhcu/article/view/268468. Acesso em: 17 sep. 2026.