Academic and Research Journal of Liberal Arts (Online)

The Study of Local Wisdom “Kha” in Bang Phriang Subdistrict, Bang Bo District, Samut Prakan Province

Phansiri Jamaroon — 2026-06-19

This quality research explored local wisdom related to "Kha" (galangal) in Thai society, with a specific focus on Bang Phriang Subdistrict, Bang Bo District, Samut Prakan Province. The study aimed to examine local knowledge regarding galangal cultivation, culinary applications, and health benefits. Data were collected from primary and secondary documents across various fields, including sources from the National Archives and the National Library. Additionally, field data were gathered through observations, inquiries, group discussions, and interviews with local stakeholders, such as farmers, community leaders, elders, and local sages. The findings revealed that galangal cultivation in Bang Phriang Subdistrict reflects sophisticated local wisdom in site selection, planting and propagation, harvesting, and latex washing. Regarding utilization, the local community recognized that mature galangal contains high fiber. Although galangal with dark skin is typically discarded, it retains a distinct fragrance and value; hence, the locals utilized these remnants to produce galangal water and pickled galangal. In terms of health benefits, galangal was found to be highly effective in relieving gas, alleviating bloating, and aiding digestion.

The Language of Desire: Perspectives on Partner Selection among Modern Thai Single Women, a Case Study of Take Me Out Thailand

Wu Chunlan — 2026-06-19

This study examines the perspectives of modern Thai single women in choosing a partner using a discourse study approach through the linguistic strategies of single women on the show Take Me Out Thailand. The research findings reveal six characteristics of partner selection: 1) Modern women assert the right to choose and decide; 2) Physical appearance and attractiveness play a significant role in partner selection; 3) Partner selection has become an unavoidable process of justification and public explanation; 4) Thai single women are in a position of power to define “appropriate love” for themselves; 5) Partner selection on the show is a negotiation process between moral ideals and social reality; and 6) Participants consider the future and social context alongside personal feelings. These perspectives are reflected through linguistic strategies, including vocabulary, various sentence structures, metaphors, perspectives, pretexts, rhetorical questions, and catchy phrases, conveying these ideas about partner selection to the audience in society, and reflecting the lifestyles of contemporary Thai single women.

Thai Way of Life Reflected Through the Cooling Dessert “Som Chun” for Chinese Learners of Thai as a Foreign Language

Qing Li — 2026-06-19

This research article aims to analyze Thai ways of life as reflected in the refreshing Thai dessert “Som Chun,” a traditional chilled dessert in which Thai seasonal fruits serve as the main ingredients. It also examines Som Chun's role as an important cultural medium for learning Thai as a foreign language among Chinese learners. The study employs qualitative research methods, including the analysis of relevant books and documents (content analysis), as well as field data collection. The findings reveal that Som Chun reflects four key aspects of the Thai way of life: (1) patterns of consuming cooling foods, in which Thai people commonly consume fruits with syrup and ice; (2) Thai culinary wisdom in the selection of ingredients and preparation methods; (3) the relationship between humans and nature through the use of seasonal ingredients; and (4) creative approaches to dessert innovation, such as Som Chun Granita, which adapts Western techniques to appeal to younger generations while maintaining its traditional Thai flavors and identity. This reflects the process of culinary cultural hybridity. Overall, Som Chun is not merely a food item but a cultural symbolic system that reflects the Thai way of life, local wisdom, and social values. It can also be effectively applied as a pedagogical resource in teaching Thai as a foreign language, contributing to the development of Chinese learners’ intercultural understanding.

Linguistic Landscape and Coastal Identity Reflected in Restaurant Names: A Study of Bangsaen–Ang Sila, Chonburi, Thailand

Khajita Sripoom — 2026-06-19

This research aimed to: 1) examine the linguistic forms used in restaurant names, 2) analyze the semantic meanings reflected in restaurant names, and 3) investigate the representation of coastal identity in the communities of Bangsaen–Ang Sila through restaurant naming practices. The study areas included the coastal zones of Bangsaen in Saensuk Subdistrict and Ang Sila Subdistrict, Chonburi Province, Thailand. The data consisted of 108 restaurant signboards collected through field surveys and were analyzed using the conceptual framework of linguistic landscape through descriptive analytical methods. The findings revealed that the linguistic forms of restaurant names could be classified into four categories: 1) Thai language, 2) English language, 3) mixed language forms, and 4) other foreign languages. In terms of semantic meanings, the restaurant names in the Bangsaen– Ang Sila area reflected six semantic categories: 1) names referring to the owners or specific restaurant names, 2) names associated with coastal areas and coastal landscapes, 3) names related to seafood ingredients, 4) names reflecting the modern image of cafés, 5) names conveying leisure and tourism atmospheres, and 6) names representing foreign food cultures. Regarding coastal identity, the study identified four major identities reflected through restaurant naming: 1) the identity of coastal communities and traditional ways of life, 2) the identity of a seaside tourism city, 3) the identity of a university town, youth culture, and the integration of modernity with traditional identity, and 4) the identity of a multicultural society. The study demonstrates that restaurant names function as a linguistic semiotic system that plays a significant role in constructing representations of place and reflecting the interrelationship among language, culture, and economy within the context of contemporary Thai society.

Development of Video Media on Thai Spelling Instruction Using the Douyin Application for Chinese Undergraduate Students Learning Thai

Fanqiang Zeng — 2026-06-19

This research aimed to: (1) investigate the Thai spelling problems of Chinese students; (2) develop video media on Thai spelling using the Douyin application; and (3) examine the effects of the developed media on learners’ Thai spelling ability and satisfaction. The study employed a research and development (R&D) design. The sample consisted of 25 Chinese undergraduate students studying Thai. The research instruments included six video clips on Thai spelling delivered via the Douyin application, one clip per week for six weeks, a pretest and posttest, and a learner satisfaction questionnaire. Data were analyzed using mean, standard deviation, the dependent-samples t-test, and effect size (Cohen’s d). The findings revealed that the learners’ major spelling problems involved incorrect final consonant patterns, homophones, and words containing silent letters. The developed video media were evaluated and certified as being of good to very good quality. The results of the experiment showed that the posttest scores were significantly higher than the pretest scores in all aspects at the .05 level, with very large effect sizes (d = 1.41–2.79). The overall mean score increased from 55.84 to 84.40 out of 90. The learners’ satisfaction with the media was at the highest level (M = 4.76, SD = 0.44). The findings indicate that the Douyin-based video media were effective in promoting Thai spelling learning among Chinese learners.

A Participatory Development of Community-Based Water Tourism Management Model to Promote Cultural Identity and Tourist Services: A Case Study of Wat Sriwaree Noi Community Floating Market as the “Three Bangs Cultural Market along Both Sides of the Canal, Samut Prakan Province”

Wuthipong Thongkon — 2026-06-19

This research aimed to: 1) analyze the strengths, weaknesses, opportunities, and threats related to the management of community-based water tourism at Wat Sriwaree Noi Community Floating Market; 2) develop a participatory community-based water tourism management model under the concept of “Khlong Voyage Tourism: Three Bangs Cultural Market along Both Sides of the Canal” in Samut Prakan Province; and 3) evaluate tourists’ satisfaction and perception of local cultural identity after participating in the tourism activities. The study employed a mixed-methods research design integrated with Participatory Action Research (PAR), emphasizing the involvement of community enterprises, temples, schools, local leaders, boat operators, and local stakeholders. Research instruments included SWOT analysis, in-depth interviews, focus group discussions, surveys, and satisfaction assessment forms. The sample groups consisted of 118 tourists and 46 participants in the tourism activities. Quantitative data were analyzed using descriptive statistics, while qualitative data were analyzed through content analysis. The findings revealed that Wat Sriwaree Noi Community Floating Market possesses significant strengths in its authentic canal-side lifestyle and its potential to integrate religious, cultural, and community-based tourism experiences. However, important limitations were identified, including the lack of skilled local storytellers, insufficient tourism promotion, and environmental constraints related to waterway conditions. Based on these findings, the study developed a participatory community-based water tourism management model consisting of six key components: 1) community and stakeholder management mechanisms, 2) cultural tourism route design, 3) development of local storytellers, 4) tourist services and water safety management, 5) cultural identity communication and tourism promotion, and 6) participatory monitoring and evaluation. The evaluation results indicated that tourists’ satisfaction was at a high to the highest level, particularly regarding hospitality, activity management, and local cultural learning experiences. The findings suggest that the developed model effectively strengthens community identity, enhances cultural tourism experiences, and contributes to the sustainable management of community-based water tourism.

The significance of semantic role in Japanese pedagogical grammar: A case study of passive and causative constructions

Preeda Metheepakkayangkun — 2026-06-19

This article explores semantic role as the primary mechanism governing the argument structure between the predicate and its constituents. Mastery of these roles is pivotal in demystifying the grammatical intricacies of Japanese—most notably case marker functionalism—which remains a persistent challenge for L2 learners. The discussion centers on the analysis of passive and causative constructions, elucidating their intrinsic link to the thematic hierarchy. Through the lens of agent-patient mapping, the study demonstrates how a semantic approach can effectively resolve ambiguities in particle assignment within syntactically complex environments. The conclusion posits that integrating the semantic role notion into Japanese language pedagogy transitions learners from rule-based rote memorization toward a systematic and dynamic understanding of syntax. Ultimately, this framework cultivates the conceptual analytical skills necessary for producing naturally nuanced and linguistically accurate communication.