WONGSUMDANG, N.; AUPPAKARAKUL, A. Guidelines for Increasing Online Shop Sales Volume by Applying Appreciative Inquiry: A Case Study of the doyoulike_shopping Shop. MBA-KKU Journal, Khon Kaen, Thailand, v. 14, n. 2, p. 55–74, 2022. Disponível em: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/253084. Acesso em: 14 oct. 2026.