KITTINORARAT, J.; LUNGKERESAK, K. Factors Affecting Outdoor Products Purchasing Decision of Generation X Customers through Online Channel. MBA-KKU Journal, Khon Kaen, Thailand, v. 17, n. 1, p. 49–75, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/267549. Acesso em: 16 sep. 2026.