VEERAVUTTHIPHOL, S. The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase a Single-Detached House in Bangkok and the Metropolitan Region. MBA-KKU Journal, Khon Kaen, Thailand, v. 17, n. 2, p. 136–165, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/269123. Acesso em: 3 apr. 2025.