SRIKONGPHLEE, P.; LEEJOEIWARA, B. The Study of Behavior and Factors Influencing the Acceptance of Generative Artificial Intelligence in the Business Sector. MBA-KKU Journal, Khon Kaen, Thailand, v. 19, n. 1, p. 1–27, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/290560. Acesso em: 2 sep. 2026.