Silaruengnon, Suwaphit, Areerat Pansuppawatt, and Rujira Luangsakdapich. 2026. “The Effect of Social Media Content Marketing on Generation Y Customer Loyalty in Thailand’s Cosmetics Business”. MBA-KKU Journal 19 (1). Khon Kaen, Thailand:146-65. https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/290569.