บัวคำป้อ ช. and ธำรงสินถาวร ส. (2020) “The Influence of Traditional Marketing Communication and Online Marketing Communication towards Consumer-Based Brand Equity in Modern Convenience Store Businesses in the Eastern Region”, MBA-KKU Journal. Khon Kaen, Thailand, 13(2), pp. 93–120. available at: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/248087 (accessed: 29 September 2026).