Srichan, P., Thurayot, P., Wongtrairat, S., Phalaruji, S. and Dansiri, W. (2025) “The Influence of the New Marketing Mix (4E’s) on Millennials’ Repurchase Intention of Services toward Flight and Accommodation Booking Platforms”, MBA-KKU Journal. Khon Kaen, Thailand, 18(2), pp. 81–108. available at: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/285028 (accessed: 14 September 2026).