Wongsumdang, N., and A. Auppakarakul. “Guidelines for Increasing Online Shop Sales Volume by Applying Appreciative Inquiry: A Case Study of the doyoulike_shopping Shop”. MBA-KKU Journal, vol. 14, no. 2, Jan. 2022, pp. 55-74, https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/253084.