Auemsuvarn, P., and T. Daengsi. “A Comparative Analysis of Brand Personality of Mobile Network Operators in Thailand and Philippines Using LLM-as-a-Judge: A Case Study of AIS and Globe”. MBA-KKU Journal, vol. 18, no. 2, Nov. 2025, pp. 180-03, https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/285032.