1.
บัวคำป้อ ช, ธำรงสินถาวร ส. The Influence of Traditional Marketing Communication and Online Marketing Communication towards Consumer-Based Brand Equity in Modern Convenience Store Businesses in the Eastern Region. MBA-KKU J. [internet]. 2020 Dec. 27 [cited 2026 Sep. 29];13(2):93-120. available from: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/248087