Veeravutthiphol S. The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase a Single-Detached House in Bangkok and the Metropolitan Region. MBA-KKU J. [internet]. 2024 Oct. 16 [cited 2025 Apr. 3];17(2):136-65. available from: https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/269123