https://so04.tci-thaijo.org/index.php/mbakkujournal/issue/feed MBA-KKU Journal 2024-03-14T09:23:51+07:00 รองศาสตราจารย์ ดร.ปณัทพร เรืองเขิงชุม [email protected] Open Journal Systems <p><strong>MBA-KKU Journal</strong></p> <p><strong>ISSN</strong>: 1906-3180 (Print)</p> <p><strong>ISSN:</strong> 2985-0495 (Online)</p> <p><strong>Publication Frequency : </strong>2 issues per year (January - June) , (July-December)</p> <p><strong>Aims &amp; Scope</strong>: : The journal aims to provide a platform for researchers and academicians to share knowledge and ideas in the form of high -quality articles in the form of original research or review covering the main fields as <em>Business Administration</em>, and other fields related to business administration such as </p> <ul> <li>Management of Information Technology, Marketing Management, Operation Management, Production Management</li> <li>Organization Development, Human Resource Management, Accounting and Finance Management, Strategic Management, Small and Medium Enterprises Management, Quality Management, Transportation Management</li> <li>Entrepreneurship,Investment Management, Feasibility Study and</li> <li>General administration, including micro and macro aspects, which apply to both public and private sectors.</li> </ul> https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271289 Business Model Design: A Case Study of My Boo Bark, a Dog and Cat Snacks Business in Muang District, Khon Kaen Province 2024-03-14T08:34:31+07:00 Sujitra Thessrimuang [email protected] Sakchai Jarernsiripornkul [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271290 Business Model Design of Kaset Chang Lim Store on Online Platforms 2024-03-14T08:39:52+07:00 Thidarat Saomun [email protected] Sakchai Jarernsiripornkul [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271291 Factors Affecting Outdoor Products Purchasing Decision of Generation X Customers through Online Channel 2024-03-14T08:47:07+07:00 Kritthap Lungkeresak [email protected] Jakkrapan Kittinorarat [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271292 Waste Reduction in Lahu Handicraft Production of Community Enterprise in Chiang Rai Province 2024-03-14T08:52:58+07:00 Thatphong Namwat [email protected] Tanaporn Janapiraganit [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271294 The One-Stop Service Guidelines for Suksasart Primary School at the Demonstration School of Khon Kaen University, Khon Kaen Province 2024-03-14T09:01:31+07:00 Narinthara Thaiyarat [email protected] Ruchirat Patanathabutr [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271295 Corporate Governance Influence on Corporate Value of Companies Listed in the Stock Exchange of Thailand (SET100) 2024-03-14T09:08:24+07:00 Karnkaow Seangphet [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271296 Marketing Strategies to Expand Phu Num Fha Hotel's Customer in Chumphae District, Khon Kaen Province 2024-03-14T09:13:13+07:00 Naruechon Lertudomchok [email protected] Bussakorn Leejoeiwara [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271297 A Strategic Policy Formulation for Air Transport by Backcasting Approach 2024-03-14T09:17:23+07:00 Navatasn Kongsamutr [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271293 Front Cover 2024-03-14T08:59:29+07:00 MBA [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271286 Editorial 2024-03-14T08:29:13+07:00 MBA [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271287 รายชื่อผู้ทรงคุณวุฒิ 2024-03-14T08:31:12+07:00 MBA [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271288 Table of Contents 2024-03-14T08:33:23+07:00 MBA [email protected] 2024-03-14T00:00:00+07:00 Copyright (c) 2024