MBA-KKU Journal

https://so04.tci-thaijo.org/index.php/mbakkujournal/issue/feed MBA-KKU Journal 2024-10-16T11:19:50+07:00 Asst.Prof.Dr. Panutporn Ruangchoengchum rpanut@kku.ac.th Open Journal Systems MBA-KKU Journal ISSN: 1906-3180 (Print) ISSN: 2985-0495 (Online) Publication Frequency : 2 issues per year (January - June) , (July-December) Aims & Scope: : The journal aims to provide a platform for researchers and academicians to share knowledge and ideas in the form of high -quality articles in the form of original research or review covering the main fields as Business Administration, and other fields related to business administration such as <ul> <li>Management of Information Technology, Marketing Management, Operation Management, Production Management</li> <li>Organization Development, Human Resource Management, Accounting and Finance Management, Strategic Management, Small and Medium Enterprises Management, Quality Management, Transportation Management</li> <li>Entrepreneurship,Investment Management, Feasibility Study and</li> <li>General administration, including micro and macro aspects, which apply to both public and private sectors.</li> </ul> https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275681 Factors Affecting Customers' Decision to Revisit Men's Barbershops in Bangkok 2024-10-16T10:21:20+07:00 Khwanjit Jaiyen mamba@kku.ac.th Jakkrapan Kittinorarat mamba@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275682 Marketing Strategies for the Women's Plus-Size Clothing Industry in Thailand 2024-10-16T10:27:18+07:00 Rattiporn Srisawatnukul rtp.srisawatnukul@kkumail.com Ruchirat Patanathabutr pruchi@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275683 Guideline for Creating Muslim Friendly Budget Hotels Based on Customer Needs Using Design Thinking 2024-10-16T10:32:15+07:00 Muhamad Lukman Ardiansyah mamba@kku.ac.th Bussagorn Leejoeiwara bussle@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275684 Impact of Marketing Capability and Innovation Capability on Competitive Advantage in the Automotive Parts Manufacturing Industry at Amata City Industrial Estate Chon Buri Province 2024-10-16T10:36:40+07:00 Chidkamon Kruatim chidkamon.k@ku.th Thitima Chaiyakul mamba@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275685 The Feasibility Study of Investment in Renovating Second-Hand Homes for Sale in Muang Khon Kaen District, Khon Kaen Province 2024-10-16T10:43:54+07:00 Siriporn Sriapai siriporn.sr@kkumail.com Amornwan Rangoon amorun@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275686 The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase Single-Detached House in Bangkok and the Metropolitan Areas 2024-10-16T11:06:03+07:00 Supaporn Veeravutthiphol supaporn_vee@utcc.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275687 Online Shopping Behavior Among Chinese Students Studying in Thailand 2024-10-16T11:10:04+07:00 Angkan Kachawangsie angkan.kac@dome.tu.ac.th Jiroj Buranasiri jiroj@itu.tu.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275688 Examining Work-Life Balance among Women Entrepreneurs in the Private Sector: A Comparative Analysis of Single and Married Individuals 2024-10-16T11:15:05+07:00 Preeyanan Kitsirapakin preeyanan.tu@kkumail.com Kanjana Juajamsai kanjana.ju@kkumail.com Jongrak Houng-ngam jonaka1@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275675 Front Cover 2024-10-16T10:14:53+07:00 MBA mamba@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275677 รายชื่อผู้ทรงคุณวุฒิ 2024-10-16T10:17:42+07:00 MBA mamba@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275679 Editorial 2024-10-16T10:19:04+07:00 MBA mamba@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275680 Table of Contents 2024-10-16T10:20:14+07:00 MBA mamba@kku.ac.th 2024-10-16T00:00:00+07:00 Copyright (c) 2024