https://so04.tci-thaijo.org/index.php/mbakkujournal/issue/feedMBA-KKU Journal2024-10-16T11:19:50+07:00Asst.Prof.Dr. Panutporn Ruangchoengchumrpanut@kku.ac.thOpen Journal Systems<p><strong>MBA-KKU Journal</strong></p> <p><strong>ISSN</strong>: 1906-3180 (Print)</p> <p><strong>ISSN:</strong> 2985-0495 (Online)</p> <p><strong>Publication Frequency : </strong>2 issues per year (January - June) , (July-December)</p> <p><strong>Aims & Scope</strong>: : The journal aims to provide a platform for researchers and academicians to share knowledge and ideas in the form of high -quality articles in the form of original research or review covering the main fields as <em>Business Administration</em>, and other fields related to business administration such as </p> <ul> <li>Management of Information Technology, Marketing Management, Operation Management, Production Management</li> <li>Organization Development, Human Resource Management, Accounting and Finance Management, Strategic Management, Small and Medium Enterprises Management, Quality Management, Transportation Management</li> <li>Entrepreneurship,Investment Management, Feasibility Study and</li> <li>General administration, including micro and macro aspects, which apply to both public and private sectors.</li> </ul>https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275675Front Cover2024-10-16T10:14:53+07:00MBAmamba@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275677รายชื่อผู้ทรงคุณวุฒิ2024-10-16T10:17:42+07:00MBAmamba@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275679Editorial2024-10-16T10:19:04+07:00MBAmamba@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275680Table of Contents2024-10-16T10:20:14+07:00MBAmamba@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275681Factors Affecting Customers' Decision to Revisit Men's Barbershops in Bangkok2024-10-16T10:21:20+07:00Khwanjit Jaiyenmamba@kku.ac.thJakkrapan Kittinoraratmamba@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275682Marketing Strategies for the Women's Plus-Size Clothing Industry in Thailand2024-10-16T10:27:18+07:00Rattiporn Srisawatnukulrtp.srisawatnukul@kkumail.comRuchirat Patanathabutrpruchi@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275683Guideline for Creating Muslim Friendly Budget Hotels Based on Customer Needs Using Design Thinking2024-10-16T10:32:15+07:00Muhamad Lukman Ardiansyahmamba@kku.ac.thBussagorn Leejoeiwarabussle@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275684Impact of Marketing Capability and Innovation Capability on Competitive Advantage in the Automotive Parts Manufacturing Industry at Amata City Industrial Estate Chon Buri Province2024-10-16T10:36:40+07:00Chidkamon Kruatimchidkamon.k@ku.thThitima Chaiyakulmamba@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275685The Feasibility Study of Investment in Renovating Second-Hand Homes for Sale in Muang Khon Kaen District, Khon Kaen Province2024-10-16T10:43:54+07:00Siriporn Sriapaisiriporn.sr@kkumail.comAmornwan Rangoonamorun@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275686The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase Single-Detached House in Bangkok and the Metropolitan Areas2024-10-16T11:06:03+07:00Supaporn Veeravutthipholsupaporn_vee@utcc.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275687Online Shopping Behavior Among Chinese Students Studying in Thailand2024-10-16T11:10:04+07:00Angkan Kachawangsieangkan.kac@dome.tu.ac.thJiroj Buranasirijiroj@itu.tu.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275688Examining Work-Life Balance among Women Entrepreneurs in the Private Sector: A Comparative Analysis of Single and Married Individuals2024-10-16T11:15:05+07:00Preeyanan Kitsirapakinpreeyanan.tu@kkumail.comKanjana Juajamsaikanjana.ju@kkumail.comJongrak Houng-ngamjonaka1@kku.ac.th2024-10-16T00:00:00+07:00Copyright (c) 2024