MBA-KKU Journal https://so04.tci-thaijo.org/index.php/mbakkujournal <p><strong>MBA-KKU Journal</strong></p> <p><strong>ISSN</strong>: 1906-3180 (Print)</p> <p><strong>ISSN:</strong> 2985-0495 (Online)</p> <p><strong>Publication Frequency : </strong>2 issues per year (January - June) , (July-December)</p> <p><strong>Aims &amp; Scope</strong>: : The journal aims to provide a platform for researchers and academicians to share knowledge and ideas in the form of high -quality articles in the form of original research or review covering the main fields as <em>Business Administration</em>, and other fields related to business administration such as </p> <ul> <li>Management of Information Technology, Marketing Management, Operation Management, Production Management</li> <li>Organization Development, Human Resource Management, Accounting and Finance Management, Strategic Management, Small and Medium Enterprises Management, Quality Management, Transportation Management</li> <li>Entrepreneurship,Investment Management, Feasibility Study and</li> <li>General administration, including micro and macro aspects, which apply to both public and private sectors.</li> </ul> วิทยาลัยบัณฑิตศึกษาการจัดการ มหาวิทยาลัยขอนแก่น en-US MBA-KKU Journal 1906-3180 <ul> <li>The ideas and opinions expressed in MBA-KKU Journal are those of the authors and not necessarily those of the editor.</li> <li>Copyright on any open access article in a journal published by MBA-KKU Journal</li> </ul> <p> </p> <p> </p> <p> </p> Business Model Design: A Case Study of My Boo Bark, a Dog and Cat Snacks Business in Muang District, Khon Kaen Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271289 Sujitra Thessrimuang Sakchai Jarernsiripornkul Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 1 26 Business Model Design of Kaset Chang Lim Store on Online Platforms https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271290 Thidarat Saomun Sakchai Jarernsiripornkul Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 27 48 Factors Affecting Outdoor Products Purchasing Decision of Generation X Customers through Online Channel https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271291 Kritthap Lungkeresak Jakkrapan Kittinorarat Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 49 75 Waste Reduction in Lahu Handicraft Production of Community Enterprise in Chiang Rai Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271292 Thatphong Namwat Tanaporn Janapiraganit Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 76 103 The One-Stop Service Guidelines for Suksasart Primary School at the Demonstration School of Khon Kaen University, Khon Kaen Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271294 Narinthara Thaiyarat Ruchirat Patanathabutr Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 104 126 Corporate Governance Influence on Corporate Value of Companies Listed in the Stock Exchange of Thailand (SET100) https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271295 Karnkaow Seangphet Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 127 149 Marketing Strategies to Expand Phu Num Fha Hotel's Customer in Chumphae District, Khon Kaen Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271296 Naruechon Lertudomchok Bussakorn Leejoeiwara Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 150 170 A Strategic Policy Formulation for Air Transport by Backcasting Approach https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271297 Navatasn Kongsamutr Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 171 199 Front Cover https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271293 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 Editorial https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271286 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 รายชื่อผู้ทรงคุณวุฒิ https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271287 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1 Table of Contents https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271288 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-14 2024-03-14 17 1