MBA-KKU Journal
https://so04.tci-thaijo.org/index.php/mbakkujournal
<p><strong>MBA-KKU Journal</strong></p> <p><strong>ISSN</strong>: 1906-3180 (Print)</p> <p><strong>ISSN:</strong> 2985-0495 (Online)</p> <p><strong>Publication Frequency : </strong>2 issues per year (January - June) , (July-December)</p> <p><strong>Aims & Scope</strong>: : The journal aims to provide a platform for researchers and academicians to share knowledge and ideas in the form of high -quality articles in the form of original research or review covering the main fields as <em>Business Administration</em>, and other fields related to business administration such as </p> <ul> <li>Management of Information Technology, Marketing Management, Operation Management, Production Management</li> <li>Organization Development, Human Resource Management, Accounting and Finance Management, Strategic Management, Small and Medium Enterprises Management, Quality Management, Transportation Management</li> <li>Entrepreneurship,Investment Management, Feasibility Study and</li> <li>General administration, including micro and macro aspects, which apply to both public and private sectors.</li> </ul>วิทยาลัยบัณฑิตศึกษาการจัดการ มหาวิทยาลัยขอนแก่นen-USMBA-KKU Journal1906-3180<ul> <li>The ideas and opinions expressed in MBA-KKU Journal are those of the authors and not necessarily those of the editor.</li> <li>Copyright on any open access article in a journal published by MBA-KKU Journal</li> </ul> <p> </p> <p> </p> <p> </p>Front Cover
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275675
MBA
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172รายชื่อผู้ทรงคุณวุฒิ
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275677
MBA
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172Editorial
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275679
MBA
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172Table of Contents
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275680
MBA
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172Factors Affecting Customers' Decision to Revisit Men's Barbershops in Bangkok
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275681
Khwanjit JaiyenJakkrapan Kittinorarat
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172127Marketing Strategies for the Women's Plus-Size Clothing Industry in Thailand
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275682
Rattiporn SrisawatnukulRuchirat Patanathabutr
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-161722853Guideline for Creating Muslim Friendly Budget Hotels Based on Customer Needs Using Design Thinking
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275683
Muhamad Lukman ArdiansyahBussagorn Leejoeiwara
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-161725483Impact of Marketing Capability and Innovation Capability on Competitive Advantage in the Automotive Parts Manufacturing Industry at Amata City Industrial Estate Chon Buri Province
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275684
Chidkamon KruatimThitima Chaiyakul
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-1617284111The Feasibility Study of Investment in Renovating Second-Hand Homes for Sale in Muang Khon Kaen District, Khon Kaen Province
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275685
Siriporn SriapaiAmornwan Rangoon
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172112135The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase Single-Detached House in Bangkok and the Metropolitan Areas
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275686
Supaporn Veeravutthiphol
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172136165Online Shopping Behavior Among Chinese Students Studying in Thailand
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275687
Angkan KachawangsieJiroj Buranasiri
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172166193Examining Work-Life Balance among Women Entrepreneurs in the Private Sector: A Comparative Analysis of Single and Married Individuals
https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275688
Preeyanan KitsirapakinKanjana JuajamsaiJongrak Houng-ngam
Copyright (c) 2024
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-10-162024-10-16172194215