MBA-KKU Journal

MBA-KKU Journal https://so04.tci-thaijo.org/index.php/mbakkujournal MBA-KKU Journal ISSN: 1906-3180 (Print) ISSN: 2985-0495 (Online) Publication Frequency : 2 issues per year (January - June) , (July-December) Aims & Scope: : The journal aims to provide a platform for researchers and academicians to share knowledge and ideas in the form of high -quality articles in the form of original research or review covering the main fields as Business Administration, and other fields related to business administration such as <ul> <li>Management of Information Technology, Marketing Management, Operation Management, Production Management</li> <li>Organization Development, Human Resource Management, Accounting and Finance Management, Strategic Management, Small and Medium Enterprises Management, Quality Management, Transportation Management</li> <li>Entrepreneurship,Investment Management, Feasibility Study and</li> <li>General administration, including micro and macro aspects, which apply to both public and private sectors.</li> </ul> en-US <ul> <li>The ideas and opinions expressed in MBA-KKU Journal are those of the authors and not necessarily those of the editor.</li> <li>Copyright on any open access article in a journal published by MBA-KKU Journal</li> </ul> [email protected] (รองศาสตราจารย์ ดร.ปณัทพร เรืองเขิงชุม ) [email protected] (นางสาวฐิติพร คูณสมบัติกุล) Thu, 14 Mar 2024 09:23:51 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Front Cover https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271293 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271293 Thu, 14 Mar 2024 00:00:00 +0700 Editorial https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271286 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271286 Thu, 14 Mar 2024 00:00:00 +0700 รายชื่อผู้ทรงคุณวุฒิ https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271287 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271287 Thu, 14 Mar 2024 00:00:00 +0700 Table of Contents https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271288 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271288 Thu, 14 Mar 2024 00:00:00 +0700 Business Model Design: A Case Study of My Boo Bark, a Dog and Cat Snacks Business in Muang District, Khon Kaen Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271289 Sujitra Thessrimuang, Sakchai Jarernsiripornkul Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271289 Thu, 14 Mar 2024 00:00:00 +0700 Business Model Design of Kaset Chang Lim Store on Online Platforms https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271290 Thidarat Saomun, Sakchai Jarernsiripornkul Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271290 Thu, 14 Mar 2024 00:00:00 +0700 Factors Affecting Outdoor Products Purchasing Decision of Generation X Customers through Online Channel https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271291 Kritthap Lungkeresak, Jakkrapan Kittinorarat Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271291 Thu, 14 Mar 2024 00:00:00 +0700 Waste Reduction in Lahu Handicraft Production of Community Enterprise in Chiang Rai Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271292 Thatphong Namwat, Tanaporn Janapiraganit Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271292 Thu, 14 Mar 2024 00:00:00 +0700 The One-Stop Service Guidelines for Suksasart Primary School at the Demonstration School of Khon Kaen University, Khon Kaen Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271294 Narinthara Thaiyarat, Ruchirat Patanathabutr Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271294 Thu, 14 Mar 2024 00:00:00 +0700 Corporate Governance Influence on Corporate Value of Companies Listed in the Stock Exchange of Thailand (SET100) https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271295 Karnkaow Seangphet Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271295 Thu, 14 Mar 2024 00:00:00 +0700 Marketing Strategies to Expand Phu Num Fha Hotel's Customer in Chumphae District, Khon Kaen Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271296 Naruechon Lertudomchok, Bussakorn Leejoeiwara Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271296 Thu, 14 Mar 2024 00:00:00 +0700 A Strategic Policy Formulation for Air Transport by Backcasting Approach https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271297 Navatasn Kongsamutr Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/271297 Thu, 14 Mar 2024 00:00:00 +0700