MBA-KKU Journal

MBA-KKU Journal https://so04.tci-thaijo.org/index.php/mbakkujournal MBA-KKU Journal ISSN: 1906-3180 (Print) ISSN: 2985-0495 (Online) Publication Frequency : 2 issues per year (January - June) , (July-December) Aims & Scope: : The journal aims to provide a platform for researchers and academicians to share knowledge and ideas in the form of high -quality articles in the form of original research or review covering the main fields as Business Administration, and other fields related to business administration such as <ul> <li>Management of Information Technology, Marketing Management, Operation Management, Production Management</li> <li>Organization Development, Human Resource Management, Accounting and Finance Management, Strategic Management, Small and Medium Enterprises Management, Quality Management, Transportation Management</li> <li>Entrepreneurship,Investment Management, Feasibility Study and</li> <li>General administration, including micro and macro aspects, which apply to both public and private sectors.</li> </ul> en-US <ul> <li>The ideas and opinions expressed in MBA-KKU Journal are those of the authors and not necessarily those of the editor.</li> <li>Copyright on any open access article in a journal published by MBA-KKU Journal</li> </ul> rpanut@kku.ac.th (Asst.Prof.Dr. Panutporn Ruangchoengchum) thitipornko@kku.ac.th (Miss Thitiporn Koonsombatkul) Wed, 16 Oct 2024 11:19:50 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Front Cover https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275675 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275675 Wed, 16 Oct 2024 00:00:00 +0700 รายชื่อผู้ทรงคุณวุฒิ https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275677 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275677 Wed, 16 Oct 2024 00:00:00 +0700 Editorial https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275679 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275679 Wed, 16 Oct 2024 00:00:00 +0700 Table of Contents https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275680 MBA Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275680 Wed, 16 Oct 2024 00:00:00 +0700 Factors Affecting Customers' Decision to Revisit Men's Barbershops in Bangkok https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275681 Khwanjit Jaiyen, Jakkrapan Kittinorarat Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275681 Wed, 16 Oct 2024 00:00:00 +0700 Marketing Strategies for the Women's Plus-Size Clothing Industry in Thailand https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275682 Rattiporn Srisawatnukul, Ruchirat Patanathabutr Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275682 Wed, 16 Oct 2024 00:00:00 +0700 Guideline for Creating Muslim Friendly Budget Hotels Based on Customer Needs Using Design Thinking https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275683 Muhamad Lukman Ardiansyah, Bussagorn Leejoeiwara Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275683 Wed, 16 Oct 2024 00:00:00 +0700 Impact of Marketing Capability and Innovation Capability on Competitive Advantage in the Automotive Parts Manufacturing Industry at Amata City Industrial Estate Chon Buri Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275684 Chidkamon Kruatim, Thitima Chaiyakul Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275684 Wed, 16 Oct 2024 00:00:00 +0700 The Feasibility Study of Investment in Renovating Second-Hand Homes for Sale in Muang Khon Kaen District, Khon Kaen Province https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275685 Siriporn Sriapai, Amornwan Rangoon Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275685 Wed, 16 Oct 2024 00:00:00 +0700 The Influence of Personal Factors and the Service Marketing Mix on the Decision to Purchase Single-Detached House in Bangkok and the Metropolitan Areas https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275686 Supaporn Veeravutthiphol Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275686 Wed, 16 Oct 2024 00:00:00 +0700 Online Shopping Behavior Among Chinese Students Studying in Thailand https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275687 Angkan Kachawangsie, Jiroj Buranasiri Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275687 Wed, 16 Oct 2024 00:00:00 +0700 Examining Work-Life Balance among Women Entrepreneurs in the Private Sector: A Comparative Analysis of Single and Married Individuals https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275688 Preeyanan Kitsirapakin, Kanjana Juajamsai, Jongrak Houng-ngam Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/mbakkujournal/article/view/275688 Wed, 16 Oct 2024 00:00:00 +0700