@article{Yonganukool_ปานคำ_2022, title={Causal Factors Affecting Products Repurchasing Intention on Supermarket Website of Consumers in Bangkok and Its Vicinity.}, volume={20}, url={https://so04.tci-thaijo.org/index.php/mgsj/article/view/259596}, abstractNote={<p>The objective of this research was to 1) develop a causal of relationship model    of repurchasing intention on supermarket website of consumers in Bangkok and its vicinity and to 2) study causal factors affecting products repurchasing intention on supermarket website of consumers in Bangkok and its vicinity to validate the consistency. The tools used in the research were online questionnaires. The sample group consisted of 280 peoples who have been bought products on supermarket website and live in Bangkok and its vicinity. The statistics used in data analysis were frequency, percentage. The structural equation model is used to analyze causal relationships to find the path to the causal influence of the variables consisting of 4 components were 1) Perceived Website Quality 2) Customer Satisfaction 3) Customer Trust and 4) Repurchase intention.</p> <p>               The results of the research showed that the causal relationship model was developed in accordance with empirical data. The final was predictive coefficient of 0.66, indicating that the variables in the model can explain the variance of the consumers repurchase intention of the Repurchase intention on supermarket website by 66 percent. It was found that the customer trusts were the most influence on influencing consumers Repurchase intention on supermarket website of the consumers in Bangkok and its vicinity.</p>}, number={1}, journal={Mahamakut Graduate School Journal}, author={Yonganukool, Anthiga and ปานคำ สุมามาลย์}, year={2022}, month={Jun.} }