Nakkhabut Paritat Journal

Local Food Image from the Perspective of Thai Tourists Crisis: A Case Study of Nan Province

2024-11-06T11:48:00+07:00

This research article aims to study the causal factors of local food image that influence Thai tourists' revisit intentions and word-of-mouth communication in Nan Province, and to propose guidelines for promoting the local food image for tourism in the region. The study employed a quantitative research methodology with a sample group of 372 Thai tourists. Data was collected through questionnaires using simple random sampling and analyzed statistically using Partial Least Squares Structural Equation Modeling (PLS-SEM).
The research findings revealed that all four aspects of local food image positively influenced Thai tourists' revisit intentions and word-of-mouth communication in Nan Province. Food quality and taste factors have the most significant influence, playing a crucial role in shaping perceptions and word-of-mouth communication about food quality, as well as enhancing the brand image in terms of location. Three main guidelines for promoting local food image are proposed: the promotion of organic farming systems, the presentation of local stories and wisdom through food, and the development of creative industries. Implementation of these guidelines will help elevate the image of local food and promote sustainable food tourism in Nan Province.

Development of digital media content to promote community tourism Pak Ro Subdistrict, Singhanakhon District, Songkhla Province

2024-11-14T10:20:58+07:00

The objectives of this research were to 1) develop community tourism promotional digital media content, Pak Ror Sub-district, Singhanakhon District, Songkhla Province; and 2) study the satisfaction of viewers of community tourism promotion digital media content, Pak Ror Sub-district, Singhanakhon District. Songkhla Province. The sample group consisted of 385 users of social media, selected using a convenience sampling method. The research tools included a quality assessment of the digital content media and a satisfaction questionnaire. The statistical analysis methods used for the data included percentages, mean, and standard deviation.
The results of the research showed that 1) the digital content developed to promote community tourism in Pak Ro Subdistrict, Singhanakhon District, Songkhla Province was rated at a good level. The development process involved community participation at every stage, including data collection, studying the unique identity and charm of the community, content design, filming, and editing. The content was primarily designed for online platforms, allowing rapid sharing of engaging information and experiences. 2) Audience satisfaction with the digital content was rated at a high level. The highest-rated aspects included the sequencing of visuals, audio quality, and presentation techniques, respectively. Therefore, digital content can serve as a key tool for promoting community tourism, helping to increase the community’s visibility through presentations on online platforms.

The development of Content and Language Integrated Learning model of Russian Language for Tourism and Services in the 21st Century

2024-11-06T12:33:23+07:00

This research aims to investigate and analyze learning activity in the context of Russian language for tourism and services, employing Content and Language Integrated Learning (CLIL) approaches, along with study guidelines within Thai higher education institutions. The research utilizes following existing books and teaching materials related to Russian language for tourism and services: 1) Russian language for the tour guide 1 2) Russian for Tourism in Thailand and 3) ToTell the story of Thailand in Russian).The study results indicate that in terms of Content,the presentation mainly focuses on tourism in major cities. In terms of Communication, it has not yet effectively fostered the practice of the Russian language across all skills. Regarding Cognition and Culture, it primarily focuses on learning through text and vocabulary. Meanwhile,the developmental approach to learning emphasizes developing content that aligns with tourism policy while promoting learning in the 21st century. Additionally, content should be tailored to adhere to Outcome-Based Education principles and promote Russian language skills in all four areas: listening, speaking, reading, and writing.

Integrated Solid Waste Management Model: A Case Study of Waste Bank for Prototype Community in a University in the Southern

2024-11-18T15:11:47+07:00

The purpose of this research was to study the composition of waste and waste management and establish a model community waste bank within a University in the south. This study used mixed methods with qualitative data collected through interviews. The quantitative data was collected from waste volume records from recycled waste management activities. The information obtained from the workshop was analyzed and synthesized, and numerical data was obtained from the operations results. In the waste composition of the university, it was found that organic waste was the highest at 49.25%, followed by general waste at 32.29%, recyclable waste at 12.44%, and hazardous waste at 6.02%.
It was found that they had a habit of not separating waste before discarding it and a lack of awareness of waste separation. An overview of waste management within the university begins with sorting waste from the source. The recyclable waste was managed through waste banks in the form of recyclable waste recycled through the Trash Lucky Platform, while organic waste was digested anaerobic to produce biogas and non-recyclable general waste to the landfill outside the university. The hazardous waste is to be disposed of by the correct method from waste recycling activities to reward. The results of the activities in Phase 1 found that there was a total amount of recycled waste of 116 kg, representing a reduction in greenhouse gas emissions equal to 132.89 kg of kgCO₂eq. They dropped off the most 81% of all recyclable waste. The implementation of this project was an efficient and sustainable way to waste management in the university. The model for developing concepts and policies for extending waste bank operations to municipalities, cities, and provinces levels

Costs and Profit Planning of Processed Products from the Pak Phanang River Basin : A Case Study of a Community in the Pak Phanang Basin

2024-11-14T09:08:21+07:00

The research on the costs and profit planning of community-processed products in the Pak Phanang watershed aimed to analyze costs and develop profit plans. The study evaluated the application of cost analysis and profit planning among 20 informants who were members of the community engaged in product processing. Research tools included interviews, record forms, and questionnaires.
The findings revealed that the processed products consisted of fermented mullet fish, crystal shrimp, shrimp paste, and shrimp fat. The production costs per kilogram were as follows: medium-sized fermented mullet fish at 263.15 THB, small-sized fermented mullet fish at 188.15 THB, crystal shrimp at 498.45 THB, shrimp fat at 146.99 THB, and shrimp paste at 87.25 THB. The break-even points were determined as follows: medium-sized fermented mullet fish at 1.36 kg (612 THB), small-sized fermented mullet fish at 1.56 kg (546 THB), shrimp fat at 3.32 kg (1,328 THB), crystal shrimp at 0.67 kg (502.50 THB), and shrimp paste at 6.55 kg (786 THB).
The break-even quantity for crystal shrimp was the lowest, but in terms of value, shrimp fat had the lowest break-even value. The profit margins were as follows: medium-sized fermented mullet fish at 44%, small-sized fermented mullet fish at 49%, crystal shrimp at 34.66%, shrimp fat at 47%, and shrimp paste at 37.50%. The highest profit margin was from small-sized fermented mullet fish. For the highest profit and lowest break-even value, shrimp fat production was recommended, while crystal shrimp offered the lowest break-even quantity. The results assist community members in understanding production costs and guide in optimizing income or profits.
The evaluation revealed that 75% of participants were females aged 50 years or older, 65% had primary education, and 40% had an income of 4,000 THB or more. The average level of knowledge and understanding was 4.3, with a standard deviation of 0.39. The satisfaction level with the cost analysis and profit planning information was rated highest, with an average of 4.77 and a standard deviation of 0.344.

Innovations in nano-learning development to promote environment appreciation in art creation for elementary students

2024-08-27T12:09:50+07:00

This research is research and development (R&D). The purpose of this research was to study the effects of using Nano Learning innovation to promote environmental appreciation in art creation among primary school students. The research is divided into two phases. Phase 1: Involves studying information from documents, related research, expert interviews, and the development of the innovation. Phase 2: Involves experimenting with the Nano Learning innovation. The sample group consists of 31 primary school students in grades 1-3 from Wat Nong Muang Mai School, Chonburi Province, selected through purposive selection. The tools used in the research include an interview form, the Nano Learning innovation, and a student satisfaction survey. Quantitative data were analyzed using mean and percentage calculations, while interview data were analyzed using content analysis.
The research findings revealed that: 1)The development of the Nano Learning innovation to promote environmental appreciation in art creation for primary school students comprises six components: concepts, environmental context analysis, objectives, learning activities, learning materials, and assessment and evaluation. When the quality of the innovation was evaluated by experts, the overall quality was rated at the highest level. 2) The evaluation of the Nano Learning innovation showed that students had a high level of satisfaction (M=2.58). Similarly, the evaluation of environmental appreciation indicated that students were also highly satisfied (M=2.77).

Brand and Packaging Development of Ban Nava Thong Muan Changklang Sub-district, Changklang District, Nakhon Si Thammarat Province

2024-12-13T11:59:02+07:00

This study aims to 1) develop the brand and packaging, and 2) examine consumer satisfaction with the brand and packaging of traditional Thai wafer rolls (Thong Muan) from Ban Nawa, Chang Klang Subdistrict, Chang Klang District, Nakhon Si Thammarat Province. Qualitative research methods were used to develop the brand and packaging, including structured interviews, in-depth interviews, focus group discussions, and critical analysis with five group members and relevant stakeholders, including five distributors and two government representatives. In addition, quantitative research was conducted to assess consumer satisfaction with the brand and packaging design of traditional Thai wafer rolls. Data was collected through surveys of 400 consumers residing in Chang Klang Subdistrict, Chang Klang District, Nakhon Si Thammarat Province, and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The results revealed that brand development involved modernized font styles, colors, and illustrations reflecting the unique identity of traditional Thai wafer rolls. Packaging development focused on making the product suitable as a community souvenir and expanding the product line. Overall, consumer satisfaction with the brand and packaging of the traditional Thai wafer rolls from Ban Nawa was high. In terms of specific factors, satisfaction was highest with packaging appropriateness, followed by product protection, graphic design, and sales promotion, respectively.

Empowerment of monks in community development in Nakhon si thammarat province

2024-08-14T10:59:55+07:00

The objectives of this thesis are as follows: 1) to study the concept of promoting monks' potential in community development under the Sangha Act; 2) to study dharma principles related to the empowerment of monks in community development; 3) to integrate dharma principles that related to increasing the potential of monks in community development, and 4) to present the body of knowledge about “Empowering Monks' Potential for Community Development in Nakhon Si Thammarat Province”. This research was qualitative research by collecting data from documents, in-depth interviews, and organizing a group discussion forum of 16 experts and monks. The research tools were interview forms and data analysis by descriptive method.
The findings were as follows 1) The concept of promoting the potential of monks in community development according to the Sangha Act. It was found that the concepts and theories about potential promotion consisted of knowledge, skills, proper self-esteem, and attitudes. It was the development of one's abilities. and applying their knowledge and abilities to develop the community 2) Dharma principles related to the empowerment of monks in community development. middle path. This is consistent with the empowerment of monks in community development. 3) Integration of dharma principles related to the enhancement of monks' potential in community development. Increasing the potential of monks in community development found that the potential of monks means knowledge, skills, self-adjustment, and the attitude necessary to the work of the monks that will result in success above general standards It consists of four main components, which are 1. Knowledge integrated into the principle of altruism, 2. Skills integrated into the principle of power, 3. Appropriate positioning integrated into Sappurisadhamma, and 4. Attitudes Integrate into the Machima Patipada. In addition to the integration of Buddhist Dharma principles, there must be other processes to support as well, such as self-development guidelines for enhancing potential, and 4) The body of knowledge about “Empowering Monks’ Potential for Community Development in Nakhon Si Thammarat Province” is called the CAPABLE Model Curiosity, Amend, Participation, Attitude, Best practice, Leadership, and Exchange

The Learning Management Model of Physical Education, and Recreational Activities of Santiratprachabumrung Border Patrol Police School and Ban Hin Chok Border Patrol Police School, Amphoe Palian, Trang Province

2024-11-25T09:35:14+07:00

The objectives of this research were to 1) explore teaching conditions and recreational activities at Santirat Pracha Bumrung and Ban Hin Chok Order Patrol Police Schools, 2) investigate the teaching problems and recreational activities at Santirat Pracha Bumrung and Ban Hin Chok Order Patrol Police Schools, and 3) explore the physical education teaching model and recreational activities in Santirat Bamrung and Ban Hin Chok Border Patrol Police Schools. This study employed the participatory action research method. The data were gathered via semi-structured interviews and face-to-face interviews. The 28 informants were administrators as well as physical education and recreation activities teachers. They were selected by using a purposive sampling technique. The results found that 1) the schools were located in remote areas surrounded by mountains, both schools divided spaces for specific purposes, resources, and facilities, and physical education teachers’ performances were qualified enough, however; the budget for sports facilities was still needed. 2) specific skills of physical education teachers are still required because they did not graduate in the field of physical education, the standard of places as well as sports facilities needed to be improved. 3) health education and physical education subjects were taught in parallel, internal and external sports competitions were organized, recreational activities were organized, teaching and learning activities for people with special needs were organized, and being a sports coach was also organized.

Social Problems based Learning Management to Develop the Social Intelligence of Students at Noensa-ard Wittayakom School

2024-11-07T09:04:46+07:00

research on Social problems based learning management to develop social intelligence of students at Noensa-ard Wittayakom School. This is a qualitative research. The objective of this study was to study the learning management model in the social studies learning subject group. Religion and culture to develop the social intelligence of learners today and to develop a model of learning management using social problems as a base for social intelligence development. Use research methods through interviews and observations. The data were collected by interviewing social teachers. medical personnel Psychology personnel and use the teacher's guide with students in Mathayomsuksa 5/1 at Noensa-ad Wittayakom School total of 23 persons. medical personnel and personnel in psychology. Teacher's manual, there was an interview form of the data. and content analysis It is a qualitative data analysis. through using the information obtained from the study to classify the issues as specified The credibility of the data was examined by a triangular approach to data collection methods.
The results of the research revealed that the current curriculum management There is no definitive course on the development of social intelligence. Teaching using social problems is still scarce. There are no clear guidelines for measuring and evaluating social intelligence. The researcher therefore studied the guidelines for effective learning management, consisting of 5 components: 1) curriculum 2) learning management 3) learning outcomes 4) learning evaluation, and 5.) in terms of environment and learning atmosphere and applied the aforementioned approach to develop learning management using social problems as a base to develop social intelligence. It was found that the appropriate learning management was A4 format as follows: A 1 -Assign problems. 2- Analyze problems A 3- Accept behavior A 4-Actions Develop behavior This leads to the development of learners' social intelligence in 5 aspects as follows: 1) situational awareness 2) expression 3) sincerity 4) clarity 5) compassion From the research results, it can be concluded that Learners develop social intelligence. The learners behave appropriately according to the situation. show off in friendship words are reliable and convince friends until able to extend the learning to organize the opening-hat singing event Helping students' homes affected by fire and volunteering to share smiles Good People Si Song Khwae Project of Phitsanulok Province to contribute to building a public spirit Help others in society and jointly build a toilet for their classmates in Grade 5 until it

Participatory Action Research for Developing Internal Quality Assurance in Educational on Community-Based Education Management Bansaiyat School

2024-06-26T13:32:33+07:00

This research aimed to develop an internal quality assurance system of the educational institution using the participation of the entire network of Ban Saiyat School through participatory action research processes and to study the opinions and satisfaction of those involved with the internal quality assurance system of the educational institution after the trial. The research process consisted of step 1: developing the internal quality assurance system of the educational institution and step 2: studying the results of using the internal quality assurance system of the educational institution.
The research results found that the quality assurance system for the educational institution by using the participation of the network partners, the entire system of Ban Saiyat School, consisted of 1) the system for creating knowledge, understanding and cultivating awareness in the operation, 2) the data collection system, 3) the system for determining administrators, primary and secondary responsibilities, 4) the system for monitoring and supervising the operation, 5) the system for evaluating the operation, and 6) the system for using the results of the educational quality assurance to develop the operation plan and the results of studying the opinions and satisfaction of those involved, consisting of 1) the system for creating knowledge, understanding and good attitudes towards the operation of the educational quality assurance, 2) the system for helping to organize the data collection systematically and those involved can conveniently use the data, 3) the system for helping the school have a clear system and operation procedures, 4) the system for helping to increase participation from all sectors, 5) the system for helping to create confidence in the operation for those responsible, 6) the system for making the self-assessment document SAR clear and reliable, and 7) the system for making the operation development plan clear.

The model for service providing of tambol health promotion hospital according to buddhist concept

2024-11-06T11:55:11+07:00

The objectives of this thesis are as follows: 1) to study concepts and theories of service provision of sub-district health-promoting hospitals; 2) to study Dharma principles related to service provision; 3) to integrate dharma principles with service provision of health-promoting hospitals. 4) to present the body of knowledge about “Service Patterns of Tambon Health Promoting Hospitals by Buddhist Dharma” This research was qualitative research by collecting data from documents. in-depth interview and organize a group discussion forum from specialists and experts, 16 persons. The research tools were interview forms and data analysis by descriptive method.
The findings were as follows Concepts of service provision of sub-district health promoting hospitals found that the practice expressed in terms of convenience, and safety, classified into 7 areas, comprising of equal services. timely service thorough service continuous service, knowingly service Polite service, friendly and compassionate service. 2) Dharma principles related to service, found that Sangkhahavutu, Brahmawihara, Itthibatha, Sappurisdhamma, and the principle of friendship. It is a principle for helping other people living together in society. It is an appropriate principle to be applied in the service 3) Integrating the principles of Dhamma with the services of sub-district health-promotion hospitals from the synthesis of theoretical concepts about service provision, the researcher was able to classify them into 7 aspects, consisting of equality, timeliness, accessibility, continuity, awareness, politeness, friendliness, and kindness, and integrated with the principles of service, namely, Sanghavatthu, Brahmavihara, Itthibatha, the principle of Sappurisadhamma and the principle of Kalyanamitra (friendship). 4) Body of Knowledge about the “service model of the sub-district health promoting hospital by Buddhist Dharma Principles” is called the PRATAPJAI Model. Pitifulness, Responsibility, Ability, Timeline, Adequate, Personality, Justice, Amend, Introduce.

Composition of Website Service System on Cloud Computing for Private Vocational Education Institutions Case Study : Pakphanang Vocational College Nakhon Si Thammarat

2024-11-14T14:36:18+07:00

Cloud computing is becoming more and more significant in organizations. Online systems for management education are the next normal. Using cloud computing can improve the effectiveness of services. In this research, we study the composition of website service systems on cloud computing and the suitability of the major website for private vocational education institutions. The study population consists of 63 exclusive teachers and staff, including 2 executives, 5 heads of major, 9 heads of department, and 46 teachers. The tools used in this study are the model design suitability of website service system on cloud computing for private vocational education institutions assessment form and the suitability of the major website assessment form. The result shows that model design suitability composition of website service system on cloud computing together with Cloud Computing Server, Virtual Server, and Client. Expert evaluation results are at the highest level , and the suitability composition of the major website content for private vocational education institutions is also at the highest level.

Message Design for Policy Presentation of Local Political Teams Through Manorah

2024-12-13T15:01:08+07:00

This research aims to investigate message design for policy presentation by local political teams through Manorah’s performance, employing a comprehensive examination of: 1) message design, 2) presentation methods, 3) presentation strategies, and 4) development approaches. The study utilized in-depth interviews with 18 direct stakeholders, including three local political teams and Manorah performance troupes.
Research findings reveal that: 1) Message Design involves establishing conceptual frameworks by prioritizing and sequencing core local political team policies through manorah song lyrics, strategically utilizing two-line rhyming verse forms for enhanced memorability. Dialogues were crafted by integrating policy content with humorous elements to facilitate recognition and recall of local political teams. 2) Presentation Methods employed techniques of opening segments to introduce political teams, narrative progression to present policies, and concluding sections to highlight team distinctiveness and reinforce memorization. 3) Presentation Strategies encompassed stimulating audience interest through renowned manorah troupes, persuasive techniques utilizing Southern Thai dialect, and entertainment strategies blending traditional folk instruments with contemporary musical elements. 4) Development Approaches recommend creating distinctive team-specific phrases for long-term memorability, enhancing local political team leaders' narrative roles to establish unique identities, and presenting content through traditional folk media complemented by infographic representations on contemporary platforms to expand target audience engagement and facilitate policy absorption without perceived coercion, ultimately fostering positive long-term relationships.

The use of Local Identity of Nabon Community, Na Bon District, Nakhon Si Thammarat Province to Promote Community Tourism

2024-11-06T11:11:57+07:00

The objectives of the research are 1) to study the identity of Na Bon Sub-district, Na Bon District, Nakhon Si Thammarat Province 2) to suggest and develop community tourism by using the local identity of Na Bon Sub-district, Na Bon District, Nakhon Si Thammarat Province. It is a qualitative research. The research tools were interview forms for personnel related to tourism and focus groups. There were 33 samples. The researcher used the community participation process to carry out the research objectives to share knowledge and hear suggestions from people and stakeholders about tourism. The research revealed that 1) Chinese-Thai communities in Na Bon Sub-district, Na Bon District, Nakhon Si Thammarat Province had outstanding identities in various aspects, which could be classified into 2 levels: personal identity level and the level of social identity, 2) Develop community tourism by using the local identity of Na Bon Sub-district which is unique in identity, tradition, culture, and food. It is interesting to create a tourism route to promote the lifestyle of Thai-Chinese people in the Na Bon community. To promote sustainable tourism,encourage government and private agencies, community entrepreneurs, and tourism stakeholders to develop new tourism models to attract tourists to the Nabon community and encourage people in the Nabon community to participate in conservation. Sustainable tourism and environmental resources

Communication guidelines for building participation in upgrading Songkhla Old Town to a World Heritage City

2024-12-13T14:32:55+07:00

This research studies communication for engaging participation in elevating Songkhla Old Town to World Heritage status. The objectives are: 1) to study communication processes for participation-building 2) to examine media exposure and information perception about the elevation among people in Mueang Songkhla District 3) to propose guidelines for participatory communication. The methodology employs mixed qualitative and quantitative approaches. The qualitative sample consists of 6 Songkhla Old Town communication team members, while the quantitative sample includes 400 residents of Mueang Songkhla District. Data was collected through in-depth interviews and questionnaires. Qualitative data underwent content analysis, while quantitative data used descriptive statistics.
Qualitative findings reveal four communication components: 1) community leaders as message senders 2) information related to the old town 3) interpersonal media as the most used channel 4) public participation through opinions and activities. Quantitative findings show Facebook as the most accessed media platform. People better recall familiar information and prior knowledge compared to policy development information. Recommendations include: 1) leaders must serve as community mediators and thought catalysts 2) communication requires mutual understanding between public and community representatives 3) new communication channels should be developed to enable broader participation 4) messages must address community needs and foster ownership 5) support community consultation through various communication activities.

A Study of the Results of Using EDPROT MODEL in Teaching and Learning of Graduate Diploma Program in Teaching Profession at Faculty of Education, Chiang Mai Rajabhat University

2024-11-06T11:59:36+07:00

The purposes of this research were to study the problems in teaching and learning of Graduate Program in Teaching Profession, and to examine and improve the use of EDPROT MODEL in teaching and learning of Graduate Diploma Program in Teaching Profession. The research samples were 30 lecturers and 60 graduate diploma students. The instruments for data collection were EDPORT MODEL guideline of teaching and learning, questionnaires, and competency assessment forms.Data was analyzed by content analysis and analytical statistics; frequency distribution, percentages, mean, standard deviation and Pearson Correlation Coefficient.
The results found that the teaching and learning environment in the graduate diploma program was divided into 6 components with the highest students’ satisfaction with curriculum and laboratory. Additionally, the students were also significantly satisfied with facilities and learning resources, administration, teaching practice, and student support services. The results of using EDPROT MODEL in teaching and learning of Graduate Diploma Program in Teaching Profession revealed that the student’s learning outcomes have significantly improved. the students have also developed the desired characteristics

Guidelines for academic administration of Ratchaprachanukroh School 31, Mae Chaem District, Chiang Mai Province.

2024-11-22T14:09:34+07:00

This research is a Research and development with the purpose of 1) to study the problems and needs for academic administration development, is quantitative research. and qualitative, 2) to study the academic administration guidelines of schools with excellent performance, and 3) to develop, examine and evaluate the academic administration guidelines of Ratchachanukroh School 31, Mae Chaem District, Chiang Mai Province. Phase 1: Informed persons include school directors; Deputy School Director and Teachers A total of 83 students from Ratchaprachanukroh School 31 collected data using a questionnaire with an estimate of 5 levels, with the consistency of the alpha coefficient of 0.94. Phase 2: Informed persons include school directors; Deputy Director of Schools and Academic Teachers of Schools with Excellent Performance. Collect data using structured interviews. Analyze data using content analytics. Phase 3: 5 experts analyzed the data using frequency and percentage values, and 83 stakeholders who analyzed the data using the average standard deviation.
The results showed that 1) The overall problem of academic management is at a high level, When looking at each aspect in descending order, it is found that the development of the curriculum of the educational institution is at the highest level. 2) A study on the academic management of schools with excellent performance according to the scope of 4 areas of management, it was found that the school has academic management using the PDCA quality management cycle. 3) Guidelines for Academic Management of Ratchachanukroh School 31, Mae Chaem District, Chiang Mai Province are accurate and complete in content. The evaluation of the feasibility and usefulness in the overall area is at the highest level, which consists of 1) principles, 2) objectives, 3) an operational system that uses the participation process according to the quality cycle, and 4) success conditions.

Local Food Contexts Influencing Tourism in Trang Province

2024-12-02T08:46:20+07:00

This study aims to: 1) explore the context of local cuisine, and 2) assess the potential of Food tourism in Trang Province. The research employed a mixed-methods approach, utilizing two primary tools: (1) questionnaires distributed to 400 restaurant patrons, and (2) in-depth interviews conducted with 29 stakeholders, including representatives from government agencies, private tourism organizations, and restaurant operators. Data were analyzed using descriptive statistics and content analysis, with findings presented in a narrative format.
The results revealed two key findings: 1) context of Local Cuisine: Trang's local cuisine is deeply influenced by migration and multicultural diversity, categorized into four dimensions: Menus and Ingredients: local dishes encompass Thai-Chinese cuisine, southern regional food, and seafood, all shaped by the province's geographical and socio-cultural context. Distinctiveness: Trang's Food identity is marked by its unique culture and lifestyle, famously referred to as the "Nine Meals a Day" tradition. Signature characteristics include hot, spicy flavors and a distinctive dim sum dipping sauce. Food Quality: Restaurants catering to tourists predominantly meet hygiene standards, emphasize fresh preparation, and receive positive online reviews. However, many establishments lack aesthetic decor. Value: Trang’s cuisine offers high value through the integration of local wisdom, fresh community-sourced ingredients, generous portions, and reasonable pricing .2) Potential for Food Tourism: Trang demonstrates strong potential for Food tourism management particularly due to the effective implementation of health and safety measures during the pandemic and the ability of Food tourism to generate economic benefits for local communities.These findings contribute valuable insights into the development of Food tourism and offer a foundation for future research.

The Concept of Teaching and Learning English by Integrating Reading Skills and Writing Skills to Promote Critical Thinking Skills

2024-08-21T08:44:55+07:00

In the 21^st century, the teaching and learning of English reading and writing should be an integrated teaching and learning management. English reading and writing skills should not be taught separately. Instead, integration of English reading and writing skills should be a learning management that enhances students to learn more how to think critically and acknowledge the relationship between the studied subjects and the real world. Since teaching reading and writing English separately will result in a greater focus on skill-based language activities. This means that English as a Foreign Language (EFL) learners will not use their knowledge of any one area to improve their general literacy learning. Integrating the teaching of English reading and writing skills indicates that there was a significant correlation between English reading and writing abilities and promotes critical thinking. Consequently, English reading and writing skills become the two main skills for effective teaching that enhances students’ ability of grasping the main ideas by using critical thinking. This academic article aims to collate the concepts of teaching and learning English by integrating reading and writing skills to advance critical thinking skills.

editorial

2024-12-31T20:24:45+07:00