Nakkhabut Paritat Journal

editorial

2025-08-31T20:56:53+07:00

Public Policy Evaluation

2025-04-27T09:55:00+07:00

Public policy is a guideline or action plan established by the government or government agencies to solve public problems or develop society in various areas such as the economy, society, education, public health, the environment, etc. Public policy is an important tool that helps governments to set the direction and guidelines for operations for the benefit of the citizens. However, each year, some situations change according to the global context in every dimension, making current policies unable to promptly address problems when new situations arise. Therefore, public policy evaluation is an important tool to ensure that current policies are effective and produce beneficial outcomes that address problems. This also allows policies to be improved in line with emerging circumstances to effectively meet the needs of the citizens and the nation.

Challenges and Opportunities of Public Service Innovation in Thailand 4.0: A Public Administration Perspective

2025-05-20T10:59:53+07:00

This article explores the opportunities and challenges of public service innovation in Thailand within the framework of the Thailand 4.0 policy. The study highlights the increasing significance of service innovation in the public sector, which is supported by rapid economic, social, and technological changes. Public organizations must adapt to meet citizens' changing needs. The implementation of public service innovation in Thailand faces both significant opportunities and obstacles that need to be addressed to ensure sustained and widespread progress. This article proposes the ‘THAI-G as a framework’ that public sector organizations in Thailand should promote service innovation, such as cultivating an innovation culture, developing the skills of public sector personnel, improving supporting infrastructure, forming partnerships with other sectors, and adjusting laws and regulations to encourage innovation. The study's findings provide significant suggestions for enhancing the efficiency and responsiveness of public services in Thailand, thereby contributing to sustainable national development.

Outcome-Based Learning: Creative Product Development of Communication Arts Students, Phranakhon Rajabhat University

2025-07-02T16:02:02+07:00

This academic article aims to study the management of outcome-based learning, which is a learning model specified in the National Education Plan 2017-2036. The education institutes must adjust themselves to develop learners’ potential that responds to society, economy, culture, and technology changes. This project began by designing teaching subjects to create activities consistent with outcome-based learning, according to the theory of self-knowledge creation through creative work (Constructionism) in the teaching and learning process, as well as the design thinking process, which focuses on learner-centered learning and active learning. It started by taking students to study the community’s identity in the Thai Phuan community, Koh Wai Subdistrict, Pak Phli District, Nakhon Nayok Province. It was found that the Thai Phuan community has a distinctive identity in handicrafts that have been passed down, including weaving and basketry. However, the community still lacks guidelines to develop and launch new products. Therefore, it is a problem for students to develop creative products with community participation and communicate their identity through product development, according to the King’s Philosophy Project 2024, which integrated teaching and learning processes, academic services, and arts and culture together.

Factors Affecting Use of Social Media Behavior of Undergraduate Students, Faculty of Liberal Arts, Prince of Songkla University, Hat Yai Campus, Songkhla Province

2025-05-30T14:39:21+07:00

This research aimed to 1) examine the patterns of social media usage among undergraduate students, 2) explore the relationships between personal factors and perceptual factors with students’ social media usage behavior, and 3) identify the key factors influencing such behavior. The sample consisted of 240 undergraduate students from the Faculty of Liberal Arts, selected using multistage sampling based on academic programs and year levels. The research instrument was a questionnaire that was examined for content validity by experts. Data collection was conducted using a systematically designed questionnaire and analyzed with the R program using descriptive statistics, including mean, percentage, and standard deviation, as well as inferential statistics, including Pearson's product-moment correlation coefficient and linear multiple regression analysis.
The research findings are summarized as follows: 1) Undergraduate students have a high level of social media usage behavior (average 4.338), reflecting widespread access and usage. 2) There were statistically significant low to moderate positive and negative relationships between intrapersonal factors and cognitive factors, and social media usage behavior, and 3) Factors that significantly influenced social media usage behavior at the 0.001 level were perceived ease of use, perceived method of use, and technology usage skills. It reflects that the ability to access, understand, and use technology proficiently has a significant influence on students' social media usage behavior.

The Development of Chinese Reading Skill Practice Based on Information Processing Theory for 11th Grade Students

2025-03-18T09:33:59+07:00

This research aimed 1) to develop a Chinese reading skill practice based on information processing theory of 11^th grade students to be effective according to criteria 70/70, 2) to compare the Chinese reading skill of 11^th grade students before and after receiving the learning management with the developed Chinese reading skill practice, and 3) to study the satisfaction of 11^th grade students towards the learning management. The research samples were 11^th grade students from the Chinese language program at Satree Pakpanang school in the first semester of the 2021 academic year. There were 15 students in 1 classroom, obtained by cluster random sampling, with schools as the random unit. The tools used to collect data include: 1) Chinese reading skills practice based on information processing theory, 2) lesson plans using the developed Chinese reading skills practice, 3) a Chinese reading skill test, and 4) a questionnaire on the satisfaction of students towards the learning management. The data was analyzed using mean, standard deviation, and a dependent samples t-test.
The results of the study were: 1) Chinese reading skill practice based on information processing theory for 11^th grade students, the efficiency was 87.56/84.22, above the threshold of 70/70, 2) Chinese reading skill of 11^th grade students after receiving the learning management by using the Chinese reading skill practice based on information processing theory was significantly higher than before at the statistical level of .01, and 3) the students in 11^th grade had the highest level of satisfaction with the learning management by using the Chinese reading skill practice based on information processing theory.

Management Model of Schools Based on the Concept of Objectives and Key Results (OKRs) under the Office of Phang-Nga Primary Educational Service Area

2025-05-20T13:55:51+07:00

This research aims to study the current condition and desired state. It is a development model and examination of the management model of educational institutions under the Office of the Primary Education Area of Phang Nga, according to the concept of Objectives and Key Results (OKRs), with a sample group of 101 educational institutions. The source of information consists of three groups: 1) school directors and heads of four divisions, 2) connoisseurs, and 3) stakeholders. The tools are semi-structured interview forms and a current condition, and a desire state questionnaire. The data were analyzed using frequency distribution, mean, standard deviation, content analysis, PNI_Modified, propriety, feasibility, congruity, and utility. The research results found that the current and desired conditions are in the form of a collegial model. Priority needs level was the collegial and the cultural model.
The research results can be developed into a “Participative Management Achieve” or it can be said that Objective and Key Results” emphasizes target coordinates participation and outcomes. Setting shared goals at the school, workgroup, and teacher levels, the target-setting process is a mutual agreement. Relationship between goals and shared goal-based decision making. The decision-making process is mutually agreed upon by school personnel. The organizational structure is hierarchical and horizontal, linked to the environment through joint decision-making by school personnel using reason in decision-making. The school principal is a leader who initiates goal setting, seeks consensus, emphasizes participation and is a moral leader, and integrates OKRs. There are 5 elements as follows: 1) leadership, 2) participation, 3) responsible person, 4) unity, and 5) organizational culture. Furthermore, the conditions of school directors and personnel. The results of examining the model revealed that the model's elements are highly appropriate, possible, consistent, and beneficial.

Relationship Reflection of Embroidery Local Wisdom Representing Cultural Identities of Tai Dam Ethnic Group in Don Mali Village, Suratthani Province

2025-03-14T09:21:03+07:00

This research article aimed to analyze the characteristics of local wisdom relationships through the embroidery style of the Tai Dam ethnic group in Don Mali Village, Suratthani Province. It employs a qualitative research methodology and involves key informants, comprising 5 local scholars, knowledgeable individuals, and local wisdom, in the study of the Tai Dam ethnic group's embroidery. Data were collected by observation, interview, and document research and analyzed based on the content analysis. Then, the data was summarized in descriptive form.
The research showed that the embroidery of the Tai Dam ethnic group in Don Mali Village, Suratthani Province, reflected the relationship of local wisdom through
the embroidering patterns in three ways: the relationship between humans and nature, the environment, plants, animals, humans, and the supernatural. These three relationship types affected the representation of cultural identities appearing in the designed and embroidered patterns of the Tai Dam ethnic group in Don Mali Village, Suratthani Province.

The Development of a Mobile Application to Enhance Learning Achievement in Computing Science for Grade 10 Students at Wat Thaphae Municipal School, Thung Song District, Nakhon Si Thammarat Province

2025-05-20T10:45:02+07:00

This research aimed to: 1) develop and evaluate the quality of a mobile application for learning Computer Science for Grade 10 students, 2) compare students’ learning achievement before and after using the application, and 3) assess students’ satisfaction with the mobile application. The sample consisted of 25 Grade 10 students from Wat Thaphae Municipal School, selected through simple random sampling using the classroom as the sampling unit. The research instruments included: 1) the developed mobile application, 2) a media quality evaluation form, 3) a learning management plan, 4) a learning achievement test, and 5) a satisfaction questionnaire. The data were analyzed using a Paired Samples t-test.
The research findings revealed that: 1) the mobile application, developed using Google App Script in conjunction with Glide App, consisted of five main components: (1) homepage, (2) learning page with media/VDOs/worksheets, (3) quiz submission form, (4) activity and download page, and (5) external learning resources. There are the highest level of quality assessment results from experts. 2) students’ post-test scores were significantly higher than their pre-test scores at the .05 level of significance; and 3) students’ satisfaction with the mobile application was at a high level.

Adaptation of Small and Medium Enterprises: Case Study of Pak Phanang District, Nakhon Si Thammarat Province

2025-05-20T11:29:04+07:00

The objectives of this research were to study the adaptation of small and medium enterprises and to study factors affecting the adaptation of small and medium enterprises. Data were collected using questionnaires. The sample group consisted of small and medium-sized enterprise operators by using a quota sampling process of 250 samples. Statistics for data analysis were mean, percentage, standard deviation, and multiple regression. The study found that an overview of the adaptation moderates the most adapted small and medium enterprises being in manufacturing, followed by service, and trades had the least adjustment. All businesses had the most adaptation in terms of distribution channels, followed by products, costs, and marketing promotions, respectively. Factors affecting the adaptation of small and medium enterprises were gender, age, education level, type of business, processing time, and the number of workers. There is a statistical significance level of 0.05.

Digital learning through creative work promotion of support personnel Rajamangala University of Technology Suvarnabhumi

2025-05-20T11:32:51+07:00

This research aimed to achieve three primary objectives: 1) to investigate the positive influence of digital literacy on the creative work performance of academic support personnel, 2) to examine the development of proactive personality as a mediating variable in the relationship between digital learning and innovative work behavior, 3) to analyze the components of an innovation-supportive organizational climate as a mediating variable in the relationship between digital learning and innovative work behavior. This research used a quantitative research methodology by collecting data from 100 academic support personnel of Suvarnabhumi Rajamangala University of Technology. The questionnaire was reviewed for content validity by experts. Data were analyzed using descriptive statistics including percentage, mean, and standard deviation, and inferential analysis using simple regression analysis.
The results of the quantitative data analysis found that 1) digital literacy skills have a positive influence on the creative performance of academic support personnel, whereby personnel with high levels of digital literacy skills are more likely to be able to apply digital knowledge and tools to create new work. 2) proactive personality appears to play an intervening role in the relationship between digital learning and innovative work behavior. Personnel with proactive personality traits can apply the knowledge and skills gained from digital learning to further develop innovative work initiatives, and 3) organizational innovation climate plays a role as an intervening variable in the relationship between digital learning and innovative behavior at work, reflecting that organizations have an environment that promotes initiative and supports experimentation. All analysis results are statistically significant at the .001 level.

The Study of English Learning Materials using Canva Application Technology

2025-05-20T09:40:26+07:00

This research aims to investigate the use of Canva application technology in English learning materials and assess students' satisfaction with the English learning materials created using this technology. There was a sample group of 27 people who were selected by a purposive sampling method using a satisfaction questionnaire tool to collect data and analyze the study results with statistics of percentage, mean, and standard deviation.
The research results found that studying English learning media for students using the Canva application technology helped students learn listening, speaking, reading, and writing skills more effectively and interestingly. They can apply English language skills in all aspects and in line with 21st-century learning management competencies, which students can learn by themselves. There is a creative, hands-on, and learning process in evaluating satisfaction with English language teaching materials using the Canva application. The overall satisfaction of students with English language teaching media using the Canva application technology was at the highest level. Considering each aspect, it was found that the aspect of media use was most satisfactory, followed by the aspects of teaching media, efficiency, teachers, and content, respectively.

Causal Factors of Loyalty to Food Fair and Exhibitions in the Southern of Thailand

2025-05-20T11:16:36+07:00

This research aimed to develop a structural equation model of factors influencing loyalty in food fairs and exhibitions in southern Thailand. It consists of trade show image variables, service quality, perceived value, and trust. The sample consisted of 300 people who had participated in food exhibitions and trade shows held in southern Thailand in the past year. Stratified random sampling was used. Data collection tools were online questionnaires, statistics for data analysis, and structural equation modeling using the AMOS program.
The research revealed that the developed structural equation model was consistent with the empirical data (Chi-square = 117.621; df = 95; Chi-square/df = 1.145; p = 0.073; GFI = 0.953; AGFI = 0.932; NFI = 0.956; TLI = 0.987; CFI = 0.991; RMSEA = 0.028, SRMR = 0.019). Factors in the model could explain 49.8% of the variance in loyalty to the food fair in southern Thailand. Trade show image, service quality, and perceived value factors have a direct influence on loyalty and an indirect influence on loyalty through the trust variable, and the trust variable has a statistically significant direct influence on loyalty. This research can be applied to policy by focusing on promoting the image of trade fairs through creative public relations, developing service quality that addresses convenience, safety, and attendee satisfaction, and promoting activities that create business value to encourage long-term attendee loyalty.

Perception of Common Challenges of Learning Thai as a Foreign Language of Master’s Degree Chinese Students at a Thai Private University

2025-03-17T09:02:59+07:00

This study aimed to 1) identify the common challenges Chinese students encounter when learning Thai as a foreign language and 2) explore how students can overcome these challenges. A mixed methods approach was used to collect quantitative and qualitative data using a questionnaire and structured interview. Choose a Thai private university as a case to study. A total of 56 master's students from the school participated in the questionnaire survey, and 10 volunteers with more than two years of Thai learning experience were interviewed. The results from the quantitative research showed that the challenges students encountered when learning Thai as a foreign language were the challenges of vocabulary and expressions, the challenges of grammar structure, the challenges of pronunciation and phonetics, the challenges of cultural background and language environment, and the challenges of listening and reading comprehension. In addition, the findings from the qualitative research showed that students could increase their Thai vocabulary and overcome vocabulary challenges by making word cards, watching Thai movies and TV series, choosing topics of interest, and reading Thai books, newspapers, and magazines. Also, students could overcome their challenges in pronunciation, grammar, and other areas by increasing their grammar knowledge, learning Thai culture, and following podcasts and audio materials.

Development of Play Activity Sets Based on Loose Parts Play Theory to Promote Executive Function Skills of Early Childhood Children in Network Schools for Teacher Professional Training

2025-07-09T11:30:56+07:00

The objectives of this research are to 1) develop a set of play activities based on the Loose Parts Play Theory to promote EF brain skills in children from network schools who participate in teaching professional experience training, and 2) find the efficiency of the play activity set according to the theory of Loose Parts Play to promote EF brain skills of early childhood children network schools participate in teaching professional experience training. The activities are held for 3 weeks, 3 times a week, 30 minutes each time, on Mondays, Wednesdays, and Fridays. The sample group used in the research consisted of 20 students in Kindergarten Year 3 at Ban Nai Thung School. The research tools were a set of play activities based on the Loose Parts Play Theory, and an assessment of the EF brain skills of early childhood children. Statistics used in the analysis include mean, standard deviation. Accuracy of content (Content Validity) and determining the effectiveness of activity sets.
The Loose Parts Play Activity Set is an activity that promotes the comprehensive development of early childhood EF skills. Because the open nature of the play and the variety of materials encourage children to think in many dimensions, practice self-control, remember, and manage information. Planning work and dealing with problems creatively are essential skills for learning. Adaptability and success in life, in which the research results found that 1) the activity set based on the Loose Parts Play Theory promoted EF brain skills of early childhood children at a high level, and 2) the activities set were effective according to the specified criteria of 75.56/81.25.

The Relationship between School Administrators’ Attributes for the 21st Century and Implementation in the Student Support System Under Nakhon Si Thammarat Secondary Educational Service Area Office

2025-07-09T12:14:16+07:00

The purposes of this research were to: 1) examine the attributes of the 21^stcentury school administrators under the Secondary Education Service Area Office Nakhon Si Thammarat; 2) assess the implementation of student support systems in schools; 3) identify the 21^stcentury administrative attributes that influence the operation of student support systems; and 4) propose guidelines for developing such attributes. The quantitative sample comprised 52 school directors and 52 head teachers responsible for student support systems. Qualitative data collection was conducted using a purposive sampling method from educational institutions that received student care system awards, including three educational school directors. Research instruments included questionnaires and interview forms. Quantitative data were analyzed using mean, standard deviation, percentage, frequency, Pearson’s correlation coefficient, and multiple regression, while qualitative data were analyzed through content analysis and presented descriptively.
The research findings reveal that: 1) the overall attributes of the 21^stcentury school administrators were at a high level; 2) the overall implementation of student support systems was also at a high level; and 3) participative administration, inspiration, and vision demonstrated positive and statistically significant relationships with the implementation of student support systems at the .05 level. These predictors yielded the regression equation y = 0.985 + 0.383(X4) + 0.261(X5) + 0.139(X1), with an overall prediction accuracy of 79.50 percent. 4) The proposed guidelines for developing the 21^st century

Development of innovative semi-finished fish curry paste products to meet community product standards

2025-05-20T10:10:07+07:00

This research aims to 1) upgrade the production process of fermented fish entrails curry (Kang Kei Pla) from wet to dry by using a drying method, 2) test the sensory acceptability of fish curry mixed with shrimp paste, 3) develop fish curry products to meet community product standards, and 4) promote marketing, branding, and packaging labeling. This research combined experimental, qualitative, and quantitative research. The results showed that 1) drying in an oven at 105°C resulted in products with low moisture content, suitable for grinding into powder, and 2) experimenting on cooking three recipes of fermented fish entrails curry mixed with shrimp paste using different amounts of water. The fish curry recipe using 700 ml of water per set had the best value and was statistically different for both wet and dry curry pastes. It was tested sensory acceptability by consumers using the Hedonic Scale (9 Scale) with product characteristics evaluated in 4 topics: appearance, color, smell, taste, and overall liking. Scores from 1-9 points found that recipe 2 shrimp paste had the highest scores at (8.03, 8.20, 8.10, and 8.23). 3) The transfer of knowledge on production processes through training and study tours has resulted in community producers having a greater understanding of community product standards and FDA standards, and has encouraged communities to establish community enterprise groups to enhance production processes. 4) The brand and label design through the community participation process resulted in a label prototype that reflected local identity and was highly satisfactory (mean = 4.56).

An Analysis of Thai Language Instruction Models Integrating Local Identity of the Pre-Service Teachers of the Thai Language Program

2025-07-08T15:13:18+07:00

This research aimed to analyze Thai language instruction models integrating the local identity of the pre-service teachers of the Thai language program by collecting and analyzing data from research reports and classroom observations. The target group was 28 pre-service teachers of the Thai language program in educational institutions in the second semester of the 2023 academic year, using a specific selection method. The research was conducted a using qualitative research methodology and presented descriptive analysis. The research tools were 1) the document analysis form and 2) the classroom observation record form. Data were analyzed by content analysis and percentage statistics.
The research results found that there were 3 models of integrated Thai language learning management: 1) intradisciplinary, with 3 methods, ranked from most to least: (1) fragmented method, (2) connected method, and (3) nested method; 2) interdisciplinary, with 1 method: sequenced method; and 3) transdisciplinary, with 2 methods: (1) immersed method and (2) networked method.

Competitive Development Strategy of Community Enterprise for Cocoa Processing Group in Ratchaburi Province

2025-05-20T11:46:57+07:00

This research aimed to: 1) analyze the strengths, weaknesses, opportunities, and threats of the cocoa processing community enterprises in Ratchaburi province; and 2) analyze and determine the competitive strategies for these enterprises. A qualitative research methodology was employed. There were 6 key informants. The specific selection method uses semi-structured interviews with in-depth interviews, and focus group discussions. Problems and obstacles are then analyzed using SWOT analysis and TOWS matrix. The analysis is summarized using grouping and categorizing methods, and extracting important process data using content analysis.
The study found that the group's strengths are group unity, production cost control, and the unique taste of high-quality cocoa grown using sustainable agricultural methods. The weaknesses are that the brand is still unknown, as well as a lack of capital and modern technology. There are opportunities from government agencies to promote community enterprise groups and sustainable agriculture along with the health trend and acceptance of community products. Threats include high competition, economic downturns, and ever-changing consumer preferences. Competitive strategies are offensive strategies, corrective strategies, preventive strategies, and defensive strategies. Three strategies can be defined: community enterprise operation strategies, partnership strategies between community enterprises and community members, and partnership strategies between community enterprises and the government sector.

Factors Affecting Tourism Behavior in Phayao Province after the COVID-19 Pandemic

2025-05-20T10:27:42+07:00

This study aimed to investigate the behaviors of Thai tourists in Phayao province after the COVID-19 pandemic and to analyze the factors affecting these behaviors. This quantitative research collected data using questionnaires from a sample of 400 Thai tourists using accidental sampling and analyzed the data using descriptive statistics and one-way analysis of variance (One-Way ANOVA).
The research results found that tourists place a high value on environmental factors, price, safety, and facilities. Most tourists travel independently, with friends or family, and average travel expenses are 10,000-15,000 baht. The hypothesis testing results showed that travel arrangement characteristics significantly affected the significance level of environmental and price factors at the 0.05 level. These findings point to the emergence of a new traveler profile known as the “Autonomous Tourist,” characterized by high autonomy in travel planning and confidence in one's travel abilities. However, on-site spending decisions are driven by value-driven assessments of various factors, particularly price and environmental quality. Therefore, stakeholders in Phayao should develop strategies that deliver tangible value aligned with the BCG economic model to address the needs of this new tourist segment.

Buddhist Tourism Management Model Wat Phra Mahathat Woramahawihan Nakhon Si Thammarat Province

2025-05-20T10:47:56+07:00

This mixed-methods research aims to 1) study the Buddhist tourism management of Wat Phra Mahathat Woramahawihan, Nakhon Si Thammarat Province, 2) apply the participation process in organizing Buddhist tourism of Wat Phra Mahathat Woramahawihan, Nakhon Si Thammarat Province, and 3) create a Buddhist tourism management model for Wat Phra Mahathat Woramahawihan, Nakhon Si Thammarat Province. The study involved 39 informants, comprising 5 experts in history and culture, 4 tourism entrepreneurs, and 30 stakeholders and community representatives, who were selected through purposive sampling. Data were collected through interviews, focus group discussions, and satisfaction assessments. Qualitative data were analyzed using inductive analysis and data classification methods, while quantitative data were analyzed using percentage, mean, and standard deviation statistics.
The research findings revealed that 1) Buddhist tourism management of Wat Phra Mahathat Woramahawihan, Nakhon Si Thammarat Province consists of 4 components and problem conditions: tourism personnel, location and environment, budget, and community participation aspects, 2) the participation process for Buddhist tourism management represents an integration of government, private, and public sectors, utilizing individual expertise and capabilities to create the Buddhist tourism management model, and 3) The Buddhist tourism management model for Wat Phra Mahathat Woramahawihan, Nakhon Si Thammarat Province, known as the VOTS model, comprises value enhancement, organization, three leaders, and standards for inspection and control, which received the highest appropriateness evaluation.