Nakkhabut Paritat Journal https://so04.tci-thaijo.org/index.php/nakboot <p><strong>Narkkhabut Paritat Journal</strong> It is an academic journal with the objective of promoting and disseminating quality academic <strong>work in the form of research articles and academic articles in the field of education. (measurement and evaluation Curriculum and teaching educational administration), humanities (traditions and local culture, literature, philosophy and religion), and applied social sciences. (Human Resource Management Marketing and consumer behavior Organizational and strategic management tourism management) </strong>of Nakhon Si Thammarat Rajabhat University personnel and the general public Every article is scrutinized by experts in related fields. which came from various institutions and were not affiliated with the same organization as the author of the article, totaling 3 persons per article, using a double blind peer-reviewed assessment.</p> <p><strong>Types of articles considered </strong></p> <p>Accepting publication of works in 2 types, both Thai and English:</p> <ol> <li>Research article</li> <li>Academic articles</li> </ol> <p><strong>Scheduled to publish online ISSN 3027-7779 (Online) 3 issues per year, 20 articles each, as follows.</strong></p> <p>Issue 1 : January - April<br />Issue 2 : May - August<br />Issue 3 : September – December</p> <p><strong>Article submission</strong></p> <p>The deadline for submitting research articles / academic articles for consideration is in 1 Word file format and 1 PDF file.</p> <p>Download the file to prepare the manuscript.</p> <ul> <li><a href="https://docs.google.com/document/d/1PNJV_7cs0KncknPukrqypZ5tJ0HE-VmW/edit">Format for preparing original research articles.</a></li> <li><a href="https://docs.google.com/document/d/1wyuahUb02y-WLeWFw5keeC-Pqj3JxB0R/edit">Format for preparing original academic articles.</a></li> <li><a href="https://docs.google.com/document/d/12E45z3lLLqkgH2UoU-vY9dMMDnqZx_Om/edit">Article writing guidelines</a></li> </ul> <p><strong>If the article does not follow the format and guidelines for manuscript preparation as specified by the journal. The journal will immediately refuse consideration of the article.</strong></p> <p> Article publishing fee rate</p> <table> <tbody> <tr> <td width="312"> <p>Owner of the work</p> </td> <td width="290"> <p>Fee (Baht)**</p> </td> </tr> <tr> <td width="312"> <p>Internal personnel*</p> </td> <td width="290"> <p>3,500</p> </td> </tr> <tr> <td width="312"> <p>External personnel</p> </td> <td width="290"> <p>4,000</p> </td> </tr> </tbody> </table> <p> *Inside persons are faculty, students, and staff of Nakhon Si Thammarat Rajabhat University, which must be the first name of the article only. (In the case of the first name but using the affiliation of another educational institution which is not Nakhon Si Thammarat Rajabhat University This is because the aforementioned work is part of the production from further studies at other universities. will be considered a third party as well)</p> <p>**According to the announcement of Nakhon Si Thammarat Rajabhat University About the criteria Fee rate and compensation rates regarding the publication of articles in the journals of Nakhon Si Thammarat Rajabhat University 2022, announced on 7 November 2022</p> <p><strong>Collection of fees for publishing articles<br /></strong>Collected when your article “Passed by the editorial team. and is ready to forward it to 3 experts to assess the quality of the article” in the next order. However, the coordination officer will inform you before collecting the fee.</p> <p><strong>Ways to pay fees for publishing articles</strong></p> <p>Please pay the article publication fee via <br />Krungthai bank account. Hua It Market Branch</p> <p>Account name: Nakhon Si Thammarat Rajabhat University</p> <p>Account number: 816-1-03765-5 **only**</p> <p>(Send proof of payment of publication fee to email narkbhutnstru@gmail.com)</p> <p> * note:<br /> Payment of article publication fees "It is not guaranteed that your article will be published in the Nagabutr Review Journal" because the article must first pass through a quality assessment process from 3 experts and the editor. Therefore, the results of the consideration can be reported. Can it be published or not? However, if your article “Rejected for publication by experts or editors” The journal will not refund fees in all cases. (Due to the fees you pay It will be compensation for the experts who evaluate your article) so please be informed. Before submitting an article for consideration for publication</p> สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏนครศรีธรรมราช en-US Nakkhabut Paritat Journal 3027-7779 Factor Analysis of High Value Tourists in the South of Thailand https://so04.tci-thaijo.org/index.php/nakboot/article/view/267501 <p> This research aimed to study the behavior of high-value tourists in southern Thailand and classify high-value tourist groups according to the travel behavior of tourists in the southern region of Thailand. By applying the concept of customer value and modern marketing concepts in understanding high-value tourism. By applying the concept of customer value and modern marketing concepts in understanding high-value tourism. This research focused on the high-value tourist market that is quality tourists who are long stay tourists, high purchasing power and travel in an environmentally friendly manner. These tourists are willing to pay for products or services which can respond their value. This group of tourists expect to learn and create experiences during the trip, especially the local way-of-life. The sample group in this study was high-value domestic and international tourists who traveled to 9 awarded tourism attractions in Phuket, Krabi, Nakhon Si Thammarat, Chumphon, and Songkhla. The data were tested the reliability and validity with a group of 30 respondents and found that the Cronbach’s alpha coefficient was 0.957. After revised the questionnaires, data were collected from 515 respondents. The data were analyzed through descriptive statistics and factor analysis. To classify the factor, the KMO value was analyzed, found to be equal to 0.914 and all 13 components were obtained with the variance percentage of all components that could explain the variable set equal to 67.59 % and each factor is classified by the factor loading that are greater than 0.30 and contains at least 3 variables, with the following components: Factor 1 Leisure, Factor 2 Adventure Tourists, Factor 3 Esteem Seeker, Factor 4 Special Interest Tourist, Factor 5 Chill Out Tourist, Factor 6 Mass Tourist, Factor 7 Water Activity Tourism, Factor 8 Learning Tourism Factor 9 Traveler Factor, 10 City Tour, Factor 11 Sightseeing, Factor 12 Local Experience, and Factor 13 Wellness Tourism.</p> Siwarit Pongsakornrungsilp Pimlapas Pongsakornrungsilp Sirinan Pantaruk Niramon Rawangngam Pitchayaporn Pongsakornrungsilp Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 1 11 Developing Value Chain Capabilities for Traditional Thai Homemade Dessert Products : A Case Study of Dok Jok Snacks in Chang Klang District, Nakhon Si Thammarat Province https://so04.tci-thaijo.org/index.php/nakboot/article/view/268807 <p> This research article aims to 1) study the value chain of traditional local dessert products, and 2) develop and evaluate the value chain development of traditional local dessert products in Chang Klang District, Nakhon Si Thammarat Province. A mixed-method research approach was employed. Key informants included members of the Ban Khanom Nong Kung Group, community leaders, shop representatives, and customers. Twenty participants were selected through purposive sampling. Data were collected through interviews and focus group discussions. The sample group for the quantitative study consisted of 400 customers selected through accidental sampling. Data were collected using questionnaires. Statistical analysis included percentages, means, and standard deviations.</p> <p> The study results revealed: 1) In the value chain of traditional dessert products, all 8 members participate in every step from sourcing raw materials to distribution. They produce 5 days/week, distributing 70% to wholesalers and retaining 30% for retail. Despite weaknesses in packaging, labels, and branding lacking distinctiveness, the group shows care through after-sales service for broken products and uses Line and TikTok for communication and marketing. 2) Value chain development focused on modernizing packaging to extend product shelf life, reduce transportation damage, and increase online distribution channels. 3) The evaluation of value chain development showed the highest consumer satisfaction and improvements across all perspectives: customer, financial, internal business operations, and learning and growth. Government agencies can use these research findings as guidelines to support marketing, brand building, and community product marketing promotion projects to increase income, create jobs, and preserve local wisdom.</p> Monthira Sangthong Uangfa Khaklom Methawat Phutornpukdee Uthorn Keawzang Siwaporn Nakudom Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 12 25 The Study of Rice Culture in Chaloem Phra Kiat District, Nakhon Si Thammarat Province https://so04.tci-thaijo.org/index.php/nakboot/article/view/269031 <p> This research aims to study the rice cultivation development in the Chaloem Phra Kiat district, Nakhon Si Thammarat province. It also seeks to explore the wisdom, beliefs, ceremonies, traditions, and architecture related to rice culture through qualitative field research. Four ways to collect data include surveying using maps, observation, in-depth interviews, and a draft questionnaire for group discussions. The four key informant groups were thirty community context informants in terms of geography, thirty key informants include community members, thirty rice farming development informants, twenty-nine people who provided relevant individual knowledge about wisdom, and ten people who provided information about beliefs, ceremonies, traditions and architecture. The research findings reveal three phases of rice cultivation development in the Chaloem Phra Kiat district: natural farming, technological integration, commercial production, and seeking new alternatives in response to global trends. The cultural aspects related to rice have undergone continuous changes, adapting to evolving lifestyles influenced by external societal factors.</p> Rattana Krainara Kanyarat Sirirat Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 26 35 Development of online marketing channels for large mangosteen plots grower of Lansaka District, Nakhon Si Thammarat Province https://so04.tci-thaijo.org/index.php/nakboot/article/view/266259 <p> The objectives of this research consist of 1) developing online marketing channels for land plot mangosteen farmers in Lan Saka district, Nakhon Si Thammarat province, and 2) studying the satisfaction of customers or consumers after using the farmer’s online shop service.Population and key Informant are twenty members of mangosteen collaborative farmers in Lan Saka district, Nakhon Si Thammarat province. Three online marketing experts and four hundred eighty-one online customers used the farmer’s services during the 2020 production season. Research instruments include focus groups and questionnaires. Data analysis is conducted through content analysis using percentage statistics, the mean, and standard aviation. <br /> The result of this study revealed that the development of 1) the developing online marketing channels for land plot mangosteen farmers in Lan Saka district, Nakhon Si Thammarat province, by increasing marketing channels via online selling on Facebook fanpages and closing deals via the line’s official accounts. The models for the development of mangosteen online marketing channels consist of intelligent selection, professional presentation, consistency, supplementing valuable goods with worth rewarding, creating excitement and interest, strengthening customer relations, and prioritizing regular customers. and 2) From an overall perspective, the satisfaction of customers after using online shops launched by farmers has reached a considerable level; very satisfied. Consumers are more satisfied with the Facebook fan page, leading to increased awareness, The content created for the Facebook page is appropriate, and the appropriateness of creating the Facebook fan page, in that order. Therefore, the development of online marketing channels for mangosteens must consider factors such as personnel who are skilled in imparting knowledge about online marketing strategies, the products to be sold, and the readiness of group members to apply this knowledge. These efforts should be driven by genuine needs and a willingness to develop oneself.</p> Saranyaphat Rakseen Narumon Preuksa Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 36 48 Curriculum Development for Parents to Promote Early Childhood Development by Community Based of Border Patrol Police Learning Centre, Ban Huay Tong, Noppitam District, Nakhon Si Thammarat Province. https://so04.tci-thaijo.org/index.php/nakboot/article/view/267833 <p>This article aims to study 1) Parenting style of Ban Huai Tong Border Patrol Police Learning Center 2) Develop a curriculum for parents to promote early childhood development by Community Based. The research model is part of research and development. The research has two phases: Phase 1 is a study on parenting style, from a group of volunteers according to the human ethics process. The method used was a questionnaire on parent and child rearing at the early childhood level and informal interviews. The informants were 18 parents and the questionnaire on early childhood children's expectations regarding by their parents' upbringing. The informants were 19 early childhood children, collects data by actually visiting the area. Data were analyzed by finding the average, standard deviation and analysis and synthesis of data. Phase 2: Experiment with curriculum workshops for parents by Community Based. Which 18 parents and 2 early childhood teachers participated in this study. Data were analyzed using content analysis.<br /> The results of the research as follows: 1) Parents had 3 forms of early childhood care by Authoritarian parenting style, Integrated parenting style and Mental Punishment parenting style, and 2) Curriculum for parents to promote early childhood development using by Community Based. Emphasis should be placed on promoting positive life skills for early childhood, divided into 4 phases: (1) Awareness of dangers from disasters, (2) Basic assessment and preparation, (3) Asking for helps and Self-recovery during disaster strikes, and (4) Mental recovery after disaster with parents or guardian.</p> Supunnika Srisuwan Julalax sutra Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 49 56 Digital Leadership Model of School Administrators https://so04.tci-thaijo.org/index.php/nakboot/article/view/267488 <p> The objectives of this research were 1) to study the current and desirable state of executive digital leadership, 2) to develop an executive digital leadership model, and 3) to examine the executive digital leadership model. It is a mixed method research (Mixed - Methods) qualitative research. The key informants were interviews with 6 executives, 9 expert and expert seminars, 9 executive group discussions, purposive selection. quantitative research The sample consisted of 337 teachers. The sample size was determined according to Kracie and Morgan's table. The instruments used were questionnaires, interview forms and executive digital leadership assessments. The questionnaire had a reliability of 0.876. The statistics used in data analysis were content analysis, frequency, percentage, mean, standard deviation. and calculate the Priority Needs Index (PNI).<br /> The results showed that 1)<span style="font-size: 0.875rem;">The current state of digital leadership of executives as a whole was at a medium level. The overall desirable state of digital leadership of executives was at the highest average level. The overall demand index was 0.30. 2)</span><span style="font-size: 0.875rem;">The digital leadership style of executives has 7 components, namely the name of the model, the principle of the model. Purpose of the model How the format operates model evaluation Guidelines for applying the model and success conditions The digital leadership of executives consists of 4 components: digital leadership vision; digital citizenship Building a digital learning culture and professional digital skills 3)</span><span style="font-size: 0.875rem;">The results of the examination of the digital leadership model of executives in all 4 aspects were found to be correct, suitable, feasible and beneficial in all items.</span></p> Kulab Areewong Sompong Raksatam Nopparat Chairueang Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 57 65 Socio-demographic Determinants of the Quality of Life among Thailand's Aging Population https://so04.tci-thaijo.org/index.php/nakboot/article/view/271906 <p> This study investigates the socio-demographic determinants of Quality of Life (QoL) among Thai adults aged 60 and over, utilizing data from the 11th Regional Health (RH) office spanning 2012-2018 with 34,800 participants. The WHOQOL-BREF evaluates QoL across physical, psychological, social, and environmental domains, analyzing how various factors impact QoL scores. Descriptive statistics and regression analyses uncover diverse aspects of QoL.<br /> The findings of this study underscore the pervasive gender disparities prevalent across various dimensions. While males typically enjoy superior outcomes in physical, psychological, social, and environmental well-being, there is a striking lack of support and resources for females in these realms, particularly in low socioeconomic backgrounds among those aged 75-85. This disparity not only undermines the well-being of older females but also highlights systemic biases embedded within societal structures. Therefore, it is imperative to prioritize gender-sensitive policies and health promotion initiatives aimed at addressing the multifaceted needs of older women. By fostering inclusivity and equity, such interventions can effectively narrow the gender gap and promote holistic well-being for elderly individuals in Thailand, ensuring that both males and females receive the support and opportunities they deserve.</p> Yodfah Ratmanee Phattrawan Tongkumchum Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 66 77 Development of STEM Education Curriculum Integrated Local Wisdom and the Royal Guidance on Education for Teachers of Border Patrol Police School in Middle South of Thailand https://so04.tci-thaijo.org/index.php/nakboot/article/view/266777 <p> This research aims to 1) study of the state of science learning management of border patrol police school teachers in the central southern region and 2) to develop an integrated STEM education curriculum with local wisdom and according to the royal policy in education. The research was carried out in 2 parts was a study of learning management in science subjects. The sample in this research were 5 science teachers obtained by randomly selected by using purposive sampling method. and development of a STEM education curriculum integrated with local wisdom and according to the royal policy on education. The instruments used in the study were : A questionnaire on needs and characteristics of STEM education curriculum integrated with local wisdom and according to the royal policy on education, A questionnaire on the state of learning management for STEM education in the central southern border patrol police school and a local wisdom information survey in the area of the southern border patrol police school in the middle of the south. Statistics in data analysis were mean, standard deviation<br /> The results of this research indicated that : 1) requirements and characteristics of STEM education curriculum integrated with local wisdom and according to the educational policy at a high level ( = 4.02, S.D. = 0.61) 2) the state of learning management for STEM education in the middle southern border patrol police schools at a high level ( = 3.67, S.D. = 0.41) and 3) local knowledge data in the area of the border patrol police school in the central southern region are similar in all areas. and STEM education learning management curriculum integrated with local wisdom and according to the royal policy on education developed, there are 4 components: 1) curriculum aims 2) contents of the curriculum 3) application of the curriculum and 4) measurement and evaluation.</p> Supat Butdee Phakarat Rotduang Parintip Rattanaburi Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 78 88 Guidelines For Community Participation In School Administration Under The Secondary Educational Service Area Office Nakhon Si Thammarat https://so04.tci-thaijo.org/index.php/nakboot/article/view/264535 <p> The purposes of this qualitative research were 1) to study the participation of the community in school administration under the Nakhon Si Thammarat Secondary Educational Service Area Office, and 2) to analyze guidelines for increasing community participation in school administration. The research data were collected through structured in-depth interviews and focus group discussions of 15 educational institution administrators using a specific selection method. The collected data were interpreted, analyzed, synthesized, and summarized the guidelines on community participation in school administration of Nakhon Si Thammarat Secondary Educational Service Area Office.<br /> The research results were: 1) The participation of the community in school administration under Nakhon Si Thammarat Secondary Educational Service Area Office in academic administration revealed that the school board was appointed to participate in developing the school curriculum and local curriculum of the school, and set the educational management goal with academic administration department. For budget management, the school was cooperated with the community and school board in contacting funding resources - public and private organizations. Similarly, they have determined how to mobilize resources, materials, and technology available for teaching and learning activities. In personnel management, the community and the community experts were invited to be lecturers. Moreover, the schools have been adopted as community learning resources. The community also participated in suggestions on how to develop the school staff. For general administrative management, the general administrative department with the school board cooperated in the school operation process and the school board also assisted the school in coordinating with organizations involved in building development. 2) The community participation guidelines for academic institution administration under the Nakhon Si Thammarat Secondary Educational Service Area Office were to build an understanding of the community's role in educational management and to develop relations between the school and the community.</p> Chonnikarn Chitsopha Sujin Nukaew Anotai Prasan Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 89 97 Development of Mathematical Problem-Solving Ability by Learning Management based on DAPIC with Polya’s Problem Solving Process on Algebraic Function Exponential Function and Logarithm Function for the First Year High Vocational Certificate Students https://so04.tci-thaijo.org/index.php/nakboot/article/view/269142 <p> This research was Classroom Action Research. The objective of this research was to study the ability to solve mathematical problems on Algebraic functions; Exponential Function and Logarithmic function of First Year High Vocational Certificate Students from Learning Management based on DAPIC with Polya’s Problem Solving Process. The sample group was 39 First Year High Vocational Certificate Students, Rail Transport Control Technical Department, Second semester, Academic year 2022, Hat Yai Technical College, Songkhla Province. The research tools were 3 lesson plans with Learning Management based on DAPIC with Polya’s Problem Solving Process on Algebraic functions; Exponential Function and Logarithmic function and 3 sets of the mathematical problem-solving ability test on Algebraic functions; Exponential Function and Logarithmic function. Analyzed data by finding the average Standard deviation and percentage.<br /> The results showed that The First Year High Vocational Certificate Students had ability to solve mathematical problems in understanding the problem in 3 lesson plans with an average score of ability to solve mathematical problems in understanding the problem increased respectively (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /><em> </em>equal to 7.92, 7.97 and 7.97). In devising a plan in 3 lesson plans with an average score of ability to solve mathematical problems in devising a plan increased respectively (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> equal to 10.67, 10.97 and 11.21). In carrying out a plan in 3 lesson plans with an average score of ability to solve mathematical problems in carrying out a plan increased respectively (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> equal to 11.33, 11.51 and 11.82). And in looking back in 3 lesson plans with an average score of ability to solve mathematical problems in looking back increased respectively (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> equal to 6.46, 7.21 and 7.77).</p> Nopphachai Ruengjak Rewadi Kraahomwong Khamratsani Somjai Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 98 107 The function of folklore on Khanom La in Nakhon Si Thammarat https://so04.tci-thaijo.org/index.php/nakboot/article/view/265453 <p> The research employed a qualitative method and aimed to analyze the role of Khanom La in Nakhon Si Thammarat province according to folklore concepts. The important Informants divided into six groups included knowledgeable people with expertise and experience in manufacturing who can transform knowledge and promote the making of local Khanom La including sage villagers, local artists, senior scholars, community leaders, representatives of local government organizations, the heads of the district cultural council, and representatives from relevant agencies. Data were collected from secondary and primary sources or field studies with interviews, observation, and focus group discussions. Content analysis and descriptive summary were employed.<br /> The research showed that the folkloristic function of folklore on Khanom La in Nakhon Si Thammarat was as follows: 1) explain the background and reasons for the rites, focusing on the importance of Khanom La, a dessert in making merit during the festival of the tenth lunar month, 2) educate society through oral tradition, focusing on telling that Khanom La is the local wisdom created and passed on from the ancestors, 3) maintain a behavioral standard of society as a social plan because unique characteristics of Khanom La can be compared as the bonding of family, and 4) entertain and be a solution for people’s frustrations in society because the making of Khanom La is the reflection of the local wisdom, including the application and adaptation to social and cultural changes.</p> Maytira Krainatee Krainatee Tuangrak Rattanapan Phollakrit Waseewiwat Panuwat Petchot Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 108 117 Components of Quality Citizenship Characteristics in the 21st Century of Educational Institutions Under Surat Thani Primary Educational Service Area Office, Area 1 https://so04.tci-thaijo.org/index.php/nakboot/article/view/267489 <p> The objectives of this research are 1) to study the components of quality citizenship characteristics in the 21<sup>st</sup> century of educational institutions under the Surat Thani Primary Educational Service Area Office 1, and 2) To analyze confirmatory elements of quality citizenship characteristics in the 21<sup>st</sup> century of educational institutions under the Surat Thani Primary Educational Service Area Office 1. Qualitative research was conducted by synthesizing documents and interviewing five school administrators by purposive selection. The research instruments were a document synthesis form and an interview form. The quantitative research section collected data from administrators and teachers in educational institutions. The sample size was determined according to Krejcie, R.V., &amp; D.W. Morgan table, totaling 148 people. The research tool was a questionnaire with .932 reliability. Data were analyzed by content analysis, confirmatory component analysis, and simple statistics such as frequency, percentage, mean, and standard deviation. The results showed that 1) Components of quality citizenship characteristics in the 21<sup>st</sup> century of educational institutions under the Surat Thani Primary Educational Service Area Office 1 consisted of 4 components: good citizenship; global citizenship attributes Digital Citizenship Features and characteristics of citizenship according to the philosophy of sufficiency economy 2) The confirmatory component analysis model consists of 18 observable variables, with a component weight of 0.50 or more, an eigenvalue greater than 1, and each component contains 3 or more variables.</p> Piyanart Chiewsamut Nopparat Chairueang Chusak Akkapech Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 118 127 The Development of a Local Curriculum to Enchaning Local Guides in Ecotourism and Agriculture in Nopphitam District, Nakhon Si Thammarat https://so04.tci-thaijo.org/index.php/nakboot/article/view/270745 <p> This research used research and development and mixed-method approach with the following objectives 1) To survey ecotourism and agricultural tourism sites in Nopphitam District, Nakhon Si Thammarat Province. 2) To study and evaluate the potential for ecotourism and agricultural tourism in Nopphitam District, Nakhon Si Thammarat Province. And 3) To develop a local curriculum to enhance ecotourism and agricultural tourism guide skills in Nopphitam District, Nakhon Si Thammarat Province.The sample and data collection involved government agencies, private sectors, communities, and tourists in the tourism sites of Nopphitam District, Nakhon Si Thammarat Province. A total of 400 sets of questionnaires were used to survey and assess the potential, and 18 in-depth interviews were conducted. The data were analyzed to calculate the percentage, mean, standard deviation, and sample group for curriculum testing, which included local students. The curriculum and activity set's efficiency were assessed using the E1/E2 test. The research was found that 1) The tourist attractions in Nopphitam District are diverse and distinctive. Eight locations were selected for the survey: Krung Nang Waterfall, Khuam Nu Learning Center, Hong Cave, Khao Chang Lon Viewpoint, Khao Lek Viewpoint, Krung Ching Hot Springs, Krung Ching Waterfall, and Khlong Klai Rafting. 2) The potential assessment from tourists at eight locations in Nopphitam District showed an overall average score of 3.81, which is at a high level. This led to the development of a local curriculum to enhance ecotourism and agricultural tourism guide skills. And 3) The curriculum's efficiency was determined to be E1/E2 = 80/80, which is equivalent to 81.50/84.00, meeting the specified efficiency criteria. The average test scores of the local curriculum's knowledge before and after its implementation showed a statistically significant difference at the .05 level. The average efficiency and suitability ratings of the curriculum, based on the opinions of the instructors, were overall at the highest level.</p> Werayut Chatakan sirinan pantaruk Nopparat Chairuang Waiyawut Intawong Phanagrid Bunphob Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 128 139 The development strategy of the instructor for supporting the educational strategy of Chiang Rai Province https://so04.tci-thaijo.org/index.php/nakboot/article/view/256919 <p> This mixed-methods research on teacher development strategies to support the education strategy of Chiang Rai Province aims to study the current conditions and essential needs that lead to the formulation of teacher development strategies, as well as to evaluate the appropriateness of these strategies to support the educational strategy of Chiang Rai Province. The population used in the study includes 82 administrators and teachers from 41 secondary schools, 12 members of the Chiang Rai Provincial Education Strategy Management Committee, and 15 working team members. The research instruments used in this study are questionnaires to assess the current conditions and essential needs, and an evaluation form to analyze the appropriateness of the strategies. The data is analyzed using percentages, means, and standard deviations.<br /> The research results for objective 1 indicate that the current development includes active learning teaching methods, school management based on the Happy School principles, and the development of academic excellence. There is a need for further development in online teaching, career, and artistic skills. Objective 2 identifies 10 key strategies aimed at enhancing the educational framework. These strategies include: 1) Building knowledge for teachers to strengthen their expertise. 2) Promoting school administrators to empower leadership. 3) Developing teachers in curriculum design through Active Learning methods. 4) Advancing their understanding of royal initiatives via online systems. 5) Integrating local wisdom to improve teacher capabilities. 6) Fostering collaboration between teachers, educational personnel, and local communities. 7) Promoting vocational education networks within communities and schools. 8) Encouraging teachers and personnel to engage in research. 9) Connecting educational innovations through online networks. 10) Advocating for budget allocation to manage the impact of COVID-19, which is essential for integrating these resources into the management of educational institutions. The strategies deemed most appropriate, as indicated by the highest average ratings, include the cultivation of teacher knowledge aligned with the principles of the Happy School, the enhancement of teachers' knowledge to foster student development through Active Learning, the promotion of online educational management for teachers and educational personnel, and the advancement of research knowledge.</p> Vikrom Boonnun Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 140 150 The effects of Talent Management and Its Antecedents on the Competitiveness of Thai Logistics Service Business Organizations https://so04.tci-thaijo.org/index.php/nakboot/article/view/257567 <p>The purposes of this research were 1) to study the effects of training and development on self-efficacy on the quality of work life and the talent management. 2) to study the effects of self-efficacy on the quality of work life and the talent management. 3) to study the effects of quality of work life and talent management on the competitiveness. 4) to study the effects of talent management on the competitiveness. This study used mixed methods with qualitative data through interviews and 593 questionnaires for quantitative data. Data were analyzed by Structural Equation Modeling (SEM) Program.</p> <p> The results revealed that 1) Training and development had a positive effect on self-efficacy and quality of work life, did not effect to talent management. 2) Self-Efficacy support had a positive effect on quality of work life and talent management. 3) Quality of work life had a positive effect on talent management and competitiveness. 4) Talent Management had a positive effect on competitiveness.</p> Chalermchai Saengsook Prayong Meechaichue Wirat Sanguanwongwan Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 151 162 Skills of Educational Personnel Influencing Modern Leadership Capable of Utilizing Information Technology to Perform Duties in Educational Institutions in the Southern Region of Thailand https://so04.tci-thaijo.org/index.php/nakboot/article/view/262676 <p> Research on the skills of educational personnel influenceing modern leadership capable of utilizing information technology to perform duties in educational institutions in the southern region of Thailand. Type of quantitative research. The purpose of this research was to study the skill level of educational personnel working in educational institutions in the southern region of Thailand and to study the skills of educational personnel influencing leadership in the modern era who can use information technology for work in educational institutions in the southern region. The sample group consisted of 400 educational personnel working in educational institutions in the southern region of Thailand. Simple random sampling was used in the research. The research instrument is a questionnaire. Data collection by conducting questionnaire surveys. The data analysis was done by using a software package.The statistics used in analyzing data consisted of averages, standard deviation, frequency distribution, percentage, correlation coefficient and stepwise multiple regression analysis. The research found that the overall level of educational personnel’s skills was at the highest level. The first was personnel management, followed by analytical thinking and creative thinking and problem-solving decisions with the same mean scores. For the skills of personnel that influence modern leadership who can use information technology to work in educational institutions, namely, results orientation skills, critical thinking and creativity skills and teamwork skills.</p> Aniwat Aniwat Kaewjomnong Aniwat Kaewjomnong Wassana Makkongka Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 163 174 Sociolinguistic variation of /r/ and /l/ in English: Investigation of Thai speakers in the south https://so04.tci-thaijo.org/index.php/nakboot/article/view/256076 <p> The present study has three primary objectives. In Thai, the use of prevocalic /r/ and /l/ represents a stylistic marker. The substitution of /r/ with the lateral [l] and cluster /r/ and /l/ deletion are considered non-standard. The first objective of the present study is to investigate how Thai learners produce the English prevocalic /r/ and /l/. The theoretical frameworks employed are Lado’s Contrastive Analysis Hypothesis and Flege’s Speech Learning Model. It ascertains which of the two most closely corresponds to the challenges encountered by learners when producing English orally. Secondly, it demonstrates how phonological context and extralinguistic variables of age, gender, and speech style constrain the sound variation of prevocalic /r/ and /l/ in L2 English. Thirdly, in terms of prevocalic /r/ and /l/, the present study aims to facilitate the forecasting of potential directions of linguistic change. A comparison is conducted of the speech production of the prevocalic /r/ and /l/ by L2 Thai learners of English. The research instruments used are minimal-pair reading and passage reading representing respectively the formal and informal styles. The speech data for the study was provided by 50 Thai undergraduate students, selected based on their age, gender, and the provinces in which they were born and raised using the friend-of-a-friend approach. A combination of quantitative and spectrographic analyses was employed in the examination of the data.<br /> The results showed that the most preferred variants in the initial /r/ and cluster /r/ are the flap [ɾ] and /r/-cluster deletion [Ø] respectively. For the prevocalic /l/, the predominant sound in the initial and initial cluster positions are respectively the lateral [l] and /l/-cluster deletion [Ø]. Lado’s Contrastive Analysis Hypothesis can better predict the oral production of the prevocalic /r/ and /l/. The linguistic factor of phonological context governs /r/-/l/ substitution in the prevocalic /r/, and age group and phonological context play a significant role in variation in the prevocalic /l/. The increased incidence of /r/-/l/ substitution in passage reading might confirm that a language change towards /r/-/l/ substitution in the prevocalic /r/ is ongoing.</p> Chutinan Noobutra Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 175 191 The Approaches to the Creation of Capacity Management of Natural Resources and Environment with Community Participation in Don Ruak Subdistrict, Don Tum District, Nakhon Pathom Province https://so04.tci-thaijo.org/index.php/nakboot/article/view/257568 <p> This research is a survey research to study benefits, level of participation, impact, conservative method, and management of natural resources and environment under the concept of circular economy of community members to bring about approaches to the creation of capacity management of natural resources and environment with community participation in Don Ruak, Don Tum District, Nakhon Pathom province. The population sample is 400 participants who are older than 20 years. The methods used for narrative analysis of statistical data are multistage sampling and survey questionnaires.This includes frequency, percentage, mean, and standard deviation.<br /> The research result revealed that the population benefits from natural resources and the environment in agriculture by utilizing land resources and water resources. The level of community participation and the impact on the management of natural resources and the environment are at the medium level. The process of conserving natural resources and the environment is planning to benefit from the use of resources. The management methods related to the circular economy include rehabilitating, recycling, and reusing. Additionally, the approaches to the creation of capacity management of natural resources and environment such as community participation are 1) creating perception and understanding of the importance of rehabilitating nature balance and maximizing the use of resources, 2) improving and introducing new techniques in production as well as new research instead of utilizing natural resources, 3) creating community activities with people’s participation in the management of natural resources and environment in the community such as starting an environmental group.</p> Pornpimon Kampetch Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 192 204 The Instructional Model Development Social Studies According to The King’s Philosophy in Sufficiency Economic Way of Living for Undergraduate Students https://so04.tci-thaijo.org/index.php/nakboot/article/view/257913 <p> This research objectives were 1) to develop the social studies instructional model according to The King’s Philosophy for sufficiency economic way of living, 2) to investigate the social studies instructional model according to The King’s Philosophy for sufficiency economic way of living for undergraduate students, and 3) to investigate and develop the social studies instructional model according to The King’s Philosophy for sufficiency economic way of living for undergraduate students. Forty-five undergraduate students enrolling in the Effective Citizens subject in semester 2, the academic year of 2020 were selected by using simple random sampling. The research tools were; a social studies instructional model manual, a teaching plan, a knowledge test, and a questionnaire on students’ satisfaction with the social studies instructional model. Mean, Standard Deviation, t-test, and content analysis were used in analyzing the data. Research results revealed as follows:<br /> 1) The social studies instructional model according to The King’s Philosophy for sufficiency economic way of living for undergraduate students consisted of 4 elements: principle, objectives, learning processes and implementation condition. Living processes contained 5 steps; step (1) drawing interest, step (2) stating problems together, step (3) reflecting exchange, step (4) evaluating together, and step (5) summarizing the learning outcomes, 2) The social studies instructional model effectiveness evaluation revealed that (1) after using the social studies instructional model the students’ scores were significantly higher than before using the social studies instructional model at the level of 0.5 and (2) students’ satisfactory toward the use of the social studies instructional model was at the high level, and 3) The social studies instructional model investigation and development revealed the highest level.</p> Prasit Khampol Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 205 216 Efficiency of Supply Chain Management for Snorkeling Activities in Trang Province https://so04.tci-thaijo.org/index.php/nakboot/article/view/267958 <p> This research aims to assess the efficiency of the supply chain management for snorkeling activities in Trang Province. A qualitative research approach was employed, involving semi-structured interviews with 15 stakeholders, including tour operators and relevant parties within the supply chain. The evaluation revealed the following key findings: financial performance: it was observed that the financial incurred high expenditure costs. Therefore, a meticulous calculation of raw material quantities is recommended to enhance profitability. Operational performance: issues related to coordination were identified, highlighting the need for well-defined operational guidelines and services tailored to meet the tourists' requirements overall supply chain performance: a suitable service format should be established to demonstrate a comprehensive view of the internal supply chain management for snorkeling activities. This format should encompass interlinked operational processes, providing tour operators and stakeholders within the supply chain with valuable insights for continuous improvement.</p> Jutima Boonmee Kantimarn Chindaprasert Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2 217 225 editorial https://so04.tci-thaijo.org/index.php/nakboot/article/view/274922 ๋Jaturon Jutidharabongse Copyright (c) 2024 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-31 2024-08-31 16 2