Nakkhabut Paritat Journal

editorial

๋Jaturon Jutidharabongse — 2024-04-30

The Development Planning of Kuan Khan Lao Eco-Tourism Attraction by Community Participation at Na Mom District, Songkhla Province

Praman Tepsongkroh — 2024-04-05

The research aimed to plan the development and design of the Kuan Khan Lao eco-tourism attraction by community participation. The research method was a mixed method, the quantitative research used a random sampling of 395 people, and the qualitative research involved 33 key informants using group meetings.The instruments were a closed-ended questionnaire and a focus group interview form. The arithmetic mean statistics and content analysis were used for data analysis. The study revealed that the development planning of Kuan Khan Lao tourist attractions with the participation of the community in the assessment of the levels of need for development in all areas was at a high level in order as follows: security, access to the tourist attractions, facilities, attractions, marketing, and tourist management. The Kuan Khan Lao area is located on a high hill with beautiful scenery but it is not easy to access. There are narrow and steep roads and there are no electricity and water systems. It can be developed as a tourist attraction by the 5-year tourist attraction development plan (2023-2027) which consists of 4 strategic areas: 1) developing the potential of tourist attractions, 2) strengthening the quality, skills, and abilities of human capital, 3) sustainable management, and 4) marketing and public relations. The design of the Kuan Khan Lao tourist attraction development plan provided attractions that were consistent with the local unique environment, including project name, budget, and operation period. The results of the assessment of community opinions on development planning and the design of the Kuan Khan Lao tourism area were at a high level.

Community Participation in Local Information Management for Intangible Cultural Heritage : Story and Myth in Lan Saka District, Nakhon Si Thammarat Province

Wichian manlae — 2024-04-05

This Research aims to study community participation in local information management for cultural heritage, stories, and legends in Lan Saka District, Nakhon Si Thammarat Province. This is a qualitative research study. Data were collected using in-depth interviews with 25 key informants. The research results found Community participation in local information management, cultural heritage, stories, and legends in Lan Saka District. Nakhon Si Thammarat Province consists of 1) searching for causes and needs of the community and joining together to find causes and needs in the community in searching the cultural heritage database in the Lan Saka District area. 2) Planning and implementation: The community has participated in planning and implementation through cooperation from government agencies planning through meetings at the village and sub-district levels to conduct searches jointly. Collect cultural information of the community 3) Decision making: The community attended a brainstorming meeting to make joint decisions from all parties, consisting of district culture, subdistrict culture, local philosophers, religious leaders, community leaders, local government organizations in the area local educational institutions Community organization groups, youth groups 4) Operations The community is involved in collecting cultural data through school activities training of interpreters for children and youth and interested citizens, and 5) Evaluation: The community has participated in the evaluation of the use of local information that has collected cultural data and stored it in an online format on the website to continue improving and developing the database.

Roles and Functions of Stories and Myths of Lansaka District, Nakhon Si Thammarat Province

่ีjurairat rattichoti — 2024-04-27

This research aimed to study the roles and functions of stories and myths of Lansaka District, Nakhon Si Thammarat Province. This research is a qualitative research method, researching and compiling both written data and field data, including documents and research related to stories and legends. Field data was collected in the research area using participant observation, non-participant observation, and in-depth interviews with 30 key informants aged 40 years and over. There have been settlements in the area for at least 10 years to obtain information on stories and true legends of the community. They must be folk philosophers, community leaders, or villagers who have good knowledge in conveying stories and legends and presenting research results descriptively and analytically.
The research showed that the stories and Myths in Lansaka have four roles: 1. Lifestyle and Career: the stories and myths were relevant to the careers relying on sacred things used to protect and keep safe. 2. Its role is to provide knowledge, transferring culture in terms of culture and traditions related to the way of life of southern people, including rituals for sacrificing sacred things, and the respect and respect of the villagers create rituals according to beliefs. To worship and make offerings to sacred things and to transmit culture through literary stories. 3.The role and responsibility of local history education are connected to history. The history of the community, the origins of the community, and the history of the creation of important places in the community. 4. Roles and duties in building social relationships, stories, and legends create relationships in the community that unite them as one.

Analysis of Components Correlated with Brand Equity of Halal Ready Meal in the Southern Border Provinces of Thailand

Pattareya Sungnoi — 2024-04-28

This quantitative research aimed to study the components of consumer behavior, marketing mix, integrated marketing communications, and added value that is related to the brand equity of Halal ready meals in the southern border provinces of Thailand. The sample consisted of 460 Muslims, aged 20 years and above, who lived in the five southern border provinces of Thailand by using a provincial stratified sampling method. The research instrument used was the questionnaire. The descriptive statistics data were analyzed by frequency, percentage, means, standard deviation, skewness, kurtosis, and confirmatory factor analysis.
The results showed that the components of consumer behavior, marketing mix, and value-added related to the brand equity of Halal ready meals in the southern border provinces of Thailand. The correlation coefficients were 0.81, 0.80, and 0.91 but inversely low correlation with integrated marketing communications with a correlation coefficient of -0.12.

The Development of Information system for Tracking Student Admissions of Nakhon Si Thammarat Rajabhat University

Siriyaporn Preecha — 2024-04-28

This research article presents a research and development model based on the System Development Life Cycle (SDLC) concept, conducted in four phases: Phase 1) Studying and collecting information on information system needs through interviews with personnel involved in Recruitment and student users of the system. Phase 2) Developing an information system for tracking student recruitment at Nakhon Si Thammarat Rajabhat University using web applications and cloud computing technology. Phase 3) Evaluating the efficiency of the information system by experts using an evaluation form, and Phase 4) Assessing user satisfaction with the system through a questionnaire administered to 142 students who are applicants to study at Nakhon Si Thammarat Rajabhat University. Quantitative data were analyzed using percentages, means, and standard deviations with statistical software, while the qualitative data from the interviews were analyzed using content analysis.
The research results found the development of an information system for tracking student recruitment at Nakhon Si Thammarat Rajabhat University in the form of a web application. The system can work in real-time. By tracking the number of applications Payment of application fee and reporting The system can filter and search data. When evaluating the efficiency of the information system from experts, the overall picture was at the highest level. Meanwhile, the overall satisfaction of users of the information system is at a high level.

Innovation Learning Based on the Concept of Contemplative Education to Promote the Growth Mindset of Student Teachers

Niramon Jansuwan — 2024-04-28

This research is a single-group experimental research. Measurements were taken before the experiment and after the experiment. This research aims to 1) develop learning innovations based on the concept of contemplative education to promote the growth mindset, and 2) study the results of using innovation learning based on the concept of contemplative education to promote the growth mindset. The sample consists of 25 first-year student teachers from Suratthani Rajabhat University, selected by purposive sampling. The research tools are the growth mindset assessment for student teachers which has a Cronbach's alpha coefficient of 0.86 and an innovation learning based on the concept of contemplative education to promote the growth mindset of student teachers. The learning innovation has an Index of Item Objective Congruence (IOC) of 0.81. This research found that 1) learning innovation based on the concept of contemplative education to promote the growth mindset have consistent results at the highest level. It consists of 8 activities; 1) orientation activities, 2) it is believed that intellectual abilities can be developed, 3) facing failure, 4) responding to challenges, 5) learning from criticism 6) self-respect, 7) goal setting, and 8) follow-up session. And The results of implementing learning innovations based on the concept of contemplative education to promote a growth mindset found that the sample group had a significant increase in growth mindset than before the experiment statistically significant at the .05 level

The Relationship between People and the Forest of Santirat-Chao Pha Community, Palian Sub-district, Palian District, Trang Province.

Mana Khunweechuay — 2024-04-28

This research article presents the relationship between people and forests of Santirat-Chao Pha community, Palian sub-district, Palian district, Trang province. This qualitative research used grounded theory methodology, document study, and field studies using interviews, focus groups, surveys, and observation to verify the information. The group of key informants consisted of 17 people, including community leaders and forestry officials, local scholars, and members of the Maniq ethnic group. Analyze data to create conclusions. The analysis method used is deductive content analysis. The results of the study found that the relationship between people and the forest in the Ban Santirat- Chao Pha area can be divided into a relationship in which people take advantage of the forest area. There were 2 main utilization characteristics; 1) the use of land in forest areas is to grow monoculture crops such as rubber and palm plantation. In addition, it was found that the villagers planted crops in combination. It is also found that it is often a characteristic of fruit orchards that are grown in a variety of types, which has the characteristics of a mixed orchard. , and 2) Utilizing forest and wildlife resources, it was found that villagers find forest products such as wild fruits (Champada, Sator), wild bamboo shoots, grass flowers, wild honey, lilyfish, snails, as well as animals, especially fish, frogs, and shellfish. It was found that here there is still the existence of 2 Maniq ethnic groups, namely the Khlong Tong group and the Khao Hua Sum group. Both Maniq groups continue to make use of forest areas in various ways, including building habitats, food sources, medicinal plants, and spiritual values. Therefore, it is empirical evidence that the forest area in this area is still fertile.

The life quality development of people in Nakhon si thammarat province based on buddhism

Phrapalad Aram Arphatharo — 2024-04-28

This research has the following objectives: 1) to study the concept and theory of improving the quality of life, 2) to study the principles of improving the quality of life, 3) to integrate the quality of life of people in Nakhon Si Thammarat Province according to Buddhism, and 4) to present the elements knowledge about improving the quality of life of people in Nakhon Si Thammarat Province according to Buddhism. This qualitative research collects information through documentary investigation, collects information from in-depth interviews, and organizes group discussions with experts, 16 monks/ people. Research tools include interviews and data analysis using descriptive methods. The results of the research found that 1) living a good, happy life, living at an appropriate level according to basic needs in society, being ready to develop oneself to suit the changes in society, and being able to maintain oneself to be beneficial to both oneself and society. Components of quality of life can be summarized in 5 areas: (1) physical aspect, (2) emotional aspect, (3) social aspect, (4) thought aspect, (5) mental aspect, 2) Dhamma principles for developing the quality of life: It was found that the principles of Middle Principles and the Threefold Principles are principles that support knowledge and understanding in living life and can also improve the quality of life of individuals through the process of systematic training for living life. 3) integration of the quality of life of people in Nakhon Si Thammarat province according to Buddhism found that the physical/social aspect is integrated with precepts, the emotional/mental aspect is integrated with meditation, and the thinking aspect is integrated with wisdom, and 4) Knowledge about the quality of life model of people in Nakhon Si Thammarat province according to Buddhism, called WESET Model: W is social health, E is physical health, S is physical health. E-mind is emotionally stable; T is intellectual well-being.

Participatory Learning Development for Inheriting Folklore Wisdom of Students in the Border Patrol Police Learning Center Ban Lang Ai Mee

Vorakorn Thampiban Udom — 2024-04-28

The purpose of this research was to study the folklore information in Ai Mee's house and develop participatory learning to inherit the folklore wisdom of students at Ban Ai Mee border patrol police learning center in Nakhon Si Thammarat Province. The research method for collecting data is participatory data collection. (Participatory Action Research: PAR). Search for information from relevant documents and research, then collect information on folklore in the community and the Border Patrol Police Learning Center at Ban Ai Mi. There were 5 village philosophers, 30 villagers, 12 teachers, and 35 students in upper primary school (Grade 4-6).
The results of the study found that Folklore information in the community is divided into 3 types: 1) verbal, including folklores, legends, lullabies, riddles, beliefs, and local dialects; 2) non-verbal, including handicrafts, and clothing. local food, and 3) mixed types of information, including folk songs, folk plays, and folklore information can be used to develop participatory learning to inherit folklore wisdom for students in the Border Patrol Police Learning Center, Ban Ai Mee, in upper primary school through the workshop process, activities, folklore and Integrating knowledge should lead to sustainable inheritance. All go through a 4-step participatory learning process: 1) explore until knowledge is complete ,2) find a connection point. 3) lay out a framework for action. 4) organize ideas to expand so that students learn local information, practice, and apply participatory learning to further develop local wisdom in your community.

Database of Ban Wang Nark’s Bantam chicken on Local Wisdom-Based in Nakhon Si Thammarat Province

Pornsin buangam — 2024-04-29

This research is a mixed methods research. The aims of this research were 1) to study and data collection Ban Wang Nark’s bantam chicken on local wisdom-based in Nakhon Si Thammarat province 2) to develop of bantam chicken database of Ban Wang Nark’s bantam chicken on local wisdom-based in Nakhon Si Thammarat province and 3) to evaluate the satisfaction on the database of Ban Wang Nark’s bantam chicken on local wisdom-based in Nakhon Si Thammarat province. This research sample was selected in a specific way. There are 10 people who raise beautiful bantam chickens at Ban Wang Nak and 400 users of the bantam database system. The research tools were a semi-structured interview form, database system of Ban Wang Nark’s bantam chicken on local wisdom-based, and a satisfaction assessment form regarding the use of the bantam database system. Data were collected in the semi-structured Interview and satisfaction evaluation. Statistics used to analyze data were averages and standard deviations.
The research results showed that the data of Ban Wang Nark’s bantam chicken together with the standard of bantam characteristics, color, culture, food, bantam house, disease outbreak, and location of bantam chicken farm in southern Thailand. Development of a database with PHP, developing user interface by CSS framework and MySQL for database management system. System test to satisfaction evaluation of the database of Ban Wang Nark’s bantam chicken on local wisdom-based. The results showed that the satisfaction of the target group was at a high level.

The Process of Repatriation of Thai Human Trafficking Victims from Neighboring Countries to their Native Country

Kansinee Kaewpheng — 2024-04-28

This qualitative research article studies “The process of returning Thai human trafficking victims from neighboring countries to their home countries”. Its purpose was to 1) study the process of repatriation of Thai human trafficking victims, and 2) study the problems and obstacles in helping victims of human trafficking return to their country to achieve the above objectives. This article uses data collection methods through research, academic articles, reports on the results of repatriating victims of human trafficking and the problems of loss of repatriation at the Royal Thai Embassy, and other documents related to helping victims of trafficking.In addition, the semi-structured interview was used with 5 persons who were involved in helping Thai trafficking victims return to their home country by selecting by purposive sampling. Data analysis was done by using data processing, data categorizing, and the relation scheme synthesizing.
The results of the study found that Thai trafficking victims who have been acquitted will have the process of repatriation to their domicile states as follows:1.procedures before repatriation: assistance agencies include the embassy,2.procedures for picking up victims at the airport,3. planning and reintegration procedures, and 4. follow-up and surveillance procedures so that the victims can live in the community and happily. As for problems and obstacles in helping victims return to their country, it was found that the problem for operators was that there were not enough officials. The victim's problem is the victim did not cooperate with the authorities in providing truthful information. Coordination problems arise from the legal process of neighbouring countries that takes time to prosecute. And finally, data problems, victims misrepresent information because of fear of being guilty as a result, helping victims of human trafficking return to their home countries is delayed before being able to help Thai people repatriate to their country of origin.

Readiness Management of Local Government Organizations to Enter the Aging Society in Noppitam District of Nakhon Si Thammarat Province

Umaporn Kanjanaklod — 2024-04-29

The purpose of this research was 1) to study the situation and the need to manage the readiness of local administrative organizations to enter the aging society In Nopphitam District. Nakhon Si Thammarat Province, and 2) to study the guidelines for promoting the readiness management of local administrative organizations for entering the elderly society in Nopphitam District. Nakhon Si Thammarat Province. This research is a mixed methods research. The findings indicated that 1) the majority of the samples had views regarding the state of affairs and the requirement to oversee the local administrative bodies` preparedness for joining the aging society. Overall, it's at a high level in Nakhon Si Thammarat Province's Nopphitam District and 2)readiness management of local government organizations is prepared in a community-based manner to support the aging society, emphasizing training activities to promote careers and health development. There is training to provide knowledge. The support agency gives importance to caring for the elderly. Encouraging family members of elderly people to organize activities with the elderly and organizing activities to connect the elderly with other people, including promoting the development of the elderly's well-being and care. Promote meetings and discussions between the elderly and other groups, including measures to promote health and prevent illness, organize training for the elderly on basic self-care, and support training to educate elderly personnel on how to care for the elderly.

Community Network for Managing and Using the Ban Don Bay Area

Pongsagorn Thinkhotor — 2024-04-30

This research aims to investigate the law that governs the process and pattern of community participation in managing the Ban Don Bay area and study guidelines for managing the area by various organizations including community enterprise groups, local communities, and traditional communities to ensure the communities have a robust mechanism to drive development and contribute to the management of the Ban Don Bay area. The research method used for this study is Qualitative Research, involving document research mainly, such as books, articles, laws, and electronic media related to managing the Ban Don Bay area. Additionally, local information was collected from government officials, stakeholders, citizens, and community networks around the Ban Don Bay area via interviews based on research questions. Finally, the data was analyzed to achieve the research objectives.
The results of the research study indicated that the community network around the Ban Don Bay area was determined by both formal and informal laws. The formal laws included regulations for non-governmental organizations according to The Enhancement and Conservation of National Environmental Quality Act, B.E. 2535 (1992), coastal communities according to the Act on the Promotion of Marine and Coastal Resources Management B.E. 2558 (2015), and local fishing community organizations according to the Fisheries Royal Decree B.E. 2558 (2015). These laws mandated the participation of formal community organizations in managing fishing areas, aquaculture, and marine and coastal resources, thereby excluding informal community networks from participation. To ensure that the communities have a strong mechanism for the development and management of the Ban Don Bay area, a group of organizations, community enterprise groups, local communities, and traditional communities issued guidelines for managing the area. These guidelines stipulated that every sector, both public and private agencies, must reduce their power and increase the power of the people in managing marine and coastal natural resources. They must also review problem-solving, management, and law enforcement and allow the community to manage resources in public areas that are not owned by anyone based on social fairness for all parties and considering ecological sustainability. The author of the study suggests that the Department of Fisheries should register local fishing communities that occur naturally, while the Department of Marine and Coastal Resources should have legal duties to promote and support the participation of coastal communities and local government organizations.

The Application of Shadow Puppet Engraving Art in Wall Decorating Product Design

Chatchawal Rattanapan — 2024-04-30

This study is a part of the research titled Shadow Puppet Product Design and Development for the Improvement of Shadow Puppet Entrepreneurs in Nakhon Si Thammarat Province.The objectives of the study are to 1) investigate the shadow puppet carving art in Nakhon Si Thammarat, and 2) to design wall decorating products that represent the identity of shadow puppet carving art. Data was collected through observations and interviews from three groups of shadow puppet entrepreneurs: 1) Shadow Puppet Carving Community Enterprise, 2) Rak Khon Shadow Puppet Carving Community Enterprise, and 3) Suchart Sapsin Shadow Puppet Museum. The study's findings show that: 1) the technique on the shadow puppet is engraved and hammered by an engraving knife and an instrument called Toodtoo or Mook; 2) most of the patterns are engraved based on the ideas, doctrines, or stories that the shadow puppet masters used in their shows; the researchers created the shadow puppets based on the Buddhism concept of Four Kinds of Lotuses, which is a metaphor for four types of people; and 3) copper is an easy-to-find material that can be utilized as a substitute for tri-color gold to reflect Thai identity in the shadow puppet engraving process. The researchers were successful in creating a pattern of shadow puppet wall decorating products based on the Four Kinds of Lotuses. According to the results of the consumer evaluation, the shadow puppet engraving technique precisely expressed the identity of the shadow puppet engraving art. Copper is the best material for engraving technique since it is practically identical to cow leather in terms of impact resistance and product formation; also, copper contributes to the value addition of shadow puppet wall decorating products

The Needs of School Culture in Small Primary Schools in Phatthanapong School Cluster under Saraburi Primary Educational Service Area Office 1

Thanida Khunthong — 2024-04-30

The research aimed to 1) examine the actual condition of the school culture 2) examine the expected condition of the school culture, and 3) examine the needs of school culture in small primary schools in Phatthapong School Cluster under Saraburi Primary Educational Service Area Office 1. Data were collected using a questionnaire using the population of teachers from 10 schools, a total of 43 people. There were 3 experts interviewed. Research tools are questionnaires and interviews, data analysis by finding percentage (Percentage), population mean (µ), standard deviation of the population, (σ) essential needs index. (PNImodified), and content analysis.
The results of the research found that 1) the actual condition of the school culture as a whole was at a high level. The highest aspect is the feeling of belonging to the educational institution. 2) the expected state of the school culture as a whole is at its highest level. The highest aspect is the feeling of belonging to the educational institution, and 3) The index values for school cultural needs are in the highest order as follows: the goals of the educational institution and the trust and confidence aspect The generosity aspect is the least necessary.

An Exploration of Strategies for Autonomous Learning in Teaching English as a Foreign Language (EFL)

Kasama Pakdeephan — 2024-04-30

Lifelong learning and its successful implementation are fundamentally tied to the principle of learner autonomy. This qualitative case study examined the varied pedagogical strategies implemented by three EFL (English as a Foreign Language) educators at a public university in Southern Thailand by using an individual semi-structured interview and thematic analysis as research tools. These strategies were aimed at bolstering students’ autonomy in English learning, centered around four key themes: Fostering Interest, Reflective Practices, Facilitating, and Encouraging Autonomous Behaviors. The study reveals that lecturers function as motivators, reflective practitioners, facilitators, and consultants, thus crafting an atmosphere conducive to autonomous learning. Traditional authoritative roles are absent, enhancing students' independent learning journey. The knowledge obtained from this research added to a repertoire of effective strategies for EFL educators and was intended to foster environmental support of autonomous learning.

Relationship between Transformational Leadership of School Administrators and the Performance following an Internal Quality Assurance System of Opportunity Expansion School under Phitsanulok Primary Educational Service Area Office 1

Pongdanai Pinchana — 2024-04-30

The purpose of this research was to 1) study the levels of transformational leadership of school administrators, 2) study the levels of the performance following an internal quality assurance system, and 3) study the two relationships mentioned above. There are populations from 40 extended opportunity schools. The sample size was determined using Krejci and Morgan's tables to be 36. The group of informants consisted of 36 educational institution administrators and 36 teachers responsible for internal quality assurance, a total of 72 people. The research instrument was a five-point rating scale questionnaire. Data analysis statistics include mean, Standard Deviation, and the Pearson correlation coefficient.
Research findings were as follows;
1.Overall the transformational leadership of school administrators was at a high level.
2.Overall the performance following an internal quality assurance system was at a high level.
3.Overall the transformational leadership of school administrators correlated with the performance following an internal quality assurance system at a high level, which showed a positive relationship at the .01 level of statistical significance.

The Survival Model of the Hotel Business In the Southern Provinces on the Andaman Coast

Patarawan Wangboonkong — 2024-04-30

This study aims to explore the current state, trends in change management, transformational leadership, and future service innovations for the survival of the hotel business. It also presents a model for the survival of hotel businesses in the southern provinces along the Andaman coast. The research tool is a structured interview to collect data. The key informants were 19 representatives of Thai entrepreneurs and government or private sector representatives and the results were analyzed using the Delphi technique.
The results found that the current state of the hotel business in the southern provinces on the Andaman coast has plans to support more services for Thai tourists. It also focuses on providing natural services and pays more attention to safety measures during pandemics. It was also found that an important transformational leadership must be a leader who has the characteristics of being inspirational, considers individual uniqueness, aims to stimulate intellectually, and has an ideological influence. In addition, the survival model of the hotel business in the southern Andaman provinces should include three important elements: competitiveness, adaptability, and efficiency of the organization.

Development of quality school management systems and mechanismsUnder the Nakhon Si Thammarat Primary Educational Service Area Office 3

Ayut Khongsen — 2024-04-30

This research is a mixed method research with the objectives to 1) study the components of quality school administration, 2)develop the system and mechanism of quality school administration, and 3) examine the administrative system and mechanism of quality school under the Office of Nakhon Si Thammarat Primary Educational Service Area 3. The sample group consisted of 132 school administrators that determining the sample size using Krejci and Morgan's table and used stratified sampling method which using the type of quality school as a divider, and experts for interviews, connoisseurship, and focus group with 7 people, 11 people, and 8 people, respectively that selecting by purposive sampling. The instrument for collecting data were interview protocol, questionnaire, and assessment form. Statistics used in data analysis were content analysis, confirmatory factor analysis, and mean and standard deviation analysis.
The result revealed that 1) the components of quality school administration consist of 4 main components input, process, output, and outcome, 2) the system and mechanism of quality school administration have 6 components which include objectives, principles, concepts, administrative systems, driving mechanisms, and success conditions, and 3) developed administrative systems and mechanisms has the highest level of quality in terms of propriety, accuracy, feasibility, and utility.

The Social Stigmatization Associated with the COVID-19 Pandemic

Furqan Awaekachi — 2024-04-30

The situation of COVID-19 pandemic and social stigma are some of the stigmas and problems that occur around the world. Recognizing its importance, researchers have gathered and analyzed academic content to create a body of knowledge presented in the form of scholarly articles. This problem is one of the new public health challenges that affect various aspects of life such as mental health, social difficulties, medical treatment, and prevention of the spread of the COVID-19 virus (COVID-19). As COVID-19 is an emerging infectious disease (EID), people all over the world are worried and paranoid, fearing that they or those close to them will be infected, and various knowledge is still unclear, which leads to social stigma. From such behaviors and actions that have an impact on society, it has been discovered that "communication" is considered an extremely important way to stop and prevent social stigma. Therefore, understanding stigma deeply and presenting ways to reduce it in society is vital for better managing future health crises. Effective communication and enhancing public understanding are essential to reduce the factors leading to social stigma in daily life. Moreover, these strategies and policies are relevant not only to COVID-19 but also to future pandemics and global health emergencies.