Narkbhutparitat Journal Nakhon Si Thammarat Rajabhat University

Social Entrepreneurs: Definition and Desired Core Competency towards the Sustainable Social Entrepreneurship

parichat sriharan, Pornpimon Kampetch — Sun, 30 Apr 2023 00:00:00 +0700

In the 21st century, it is the transformation of thinking method, hypothesis, perspective, value, and progression that requires a collective sharing in the society. This leads to the new principle in entrepreneurship which is called “Social Enterprise” in order to revolutionize society for the better in the creation of social innovation to solve social problems such as poverty reduction, alleviation of sickness, illiteracy eradication, environmental preservation, human rights protection, and ending corruption. In this regard, the pioneers including individuals, a group of individuals, communities, or a legal entity have the determination and the ambition to resolve social problems, to seek opportunities to create social value from working together in order to address social needs concurrently with the searching for a mobilizing channel from economic value creation. This nourishes the operation of entrepreneurial activity to further develop projects that are beneficial to a sustainable society which is called “Social Entrepreneur,” and fosters social entrepreneurs that make social change. Therefore, those individuals must have core capacity that manifests through the characteristics of the social entrepreneurs which comprises having an intuition to create social change and vision to bring about goodness in society contributes to the building of new attributes to obtain opportunity by thinking explicitly while creating social roles withholding the responsibility of many stakeholders. Additionally, the external competence of social entrepreneurs comprises having knowledge to create a successful business while the skill that social entrepreneurs should possess more than other entrepreneurs is management competence which includes planning, communication, and decision making. As a result, the interrelation between social competence of all involved stakeholders can be created by working together and networking.

Communication Strategies for Community-Based tourism : A Case Study of Nangae, Nareng, Nopphitam in Nakhon Si Thammarat

Preeda Nakaray, Ladawan Kaewseenual , Piangpis Sriprasert — Sun, 30 Apr 2023 00:00:00 +0700

The objectives of this research were to develop and apply communication strategies to enhance community-based tourism. It uses a participatory research technique. The key informants were representatives of the community, tourists community, and development specialist. The tools for collecting data in this research consist of; in-depth interviews, observational forms, focus groups and evaluation forms. Data collection by interview participatory observation group chat and analyze the data by grouping the data compose information Explain the data features and summarize the data.

The results found 4 communication strategies as the following. 1) the strategy of using human media potential to increase communication efficiency for community-based tourism,

2) the strategy of using social media to expand the communication channel of Community-based tourism 3) a strategy to communicate the strength of community identity for community-based tourism, and 4) a feedback communication strategy to enhance communication for community-based tourism.

Factors Affecting the Success of Community Enterprise, Trang Province

ืNutchanat Tupkrut, Supitchaya Boonkuer — Sun, 30 Apr 2023 00:00:00 +0700

This research aimed to study 1) the levels of using internal, external factors, and the success of community enterprises in Trang province, 2) factors that impacted success of those community enterprises. The data were gathered from 387 representatives of the community enterprises in Trang province. Those data were collected by a stratified random sampling method. The tool in this research was questionnaires. The collecting data were analyzed statistics which were percentage, average score, Standard Deviation, and stepwise multiple regression analysis.

The findings were 1) the levels of using internal, external, and success factors among those representatives of community enterprises were high level (overall score levels of those factors were =4.14, =4.02, and =4.12 respectively), 2) success factors that impacted the community enterprises were consisted of structural internal factors, technological external factors, human internal factors, and economic external factors. All those factors impacted success of community enterprises with statistically significant at .05 and the percentage of success was described as 48.4%.

TransformationalLeadership of Administrators Influencing Professional Learning Communities in Primary Schools under Nakhon Si Thammarat Primary Educational Service Area Office 3

Sooksan Chuechomsuk, Werayut Chatakan, Banjong Jaroensuk — Sun, 30 Apr 2023 00:00:00 +0700

The objectives of this research were 1) to study transformational leaderships of school administrators, 2) to study the encouragement of professional learning communities in primary schools, 3) to study the relationship between transformational leaderships of school administrators and professional learning communities in primary schools and, 4) to study transformational leaderships of school administrators influencing professional learning communities in primary schools. The sample was a group of 313 teachers in Nakhon Si Thammarat Primary Educational Service Area Office 3, academic year 2019. The research’s instrument was a five-levels rating scale questionnaire with a reliability at 0.97. The statistics were percentage, mean, standard deviation, Pearson Product - Moment Correlation Coefficient, and Multiple Regression Analysis.

The results showed that 1) the transformational leadership of primary school administrators was at a high level. The change management had the highest mean. 2) driving vocational learning communities in schools were at a high level. Encouraging personnel to have continuous self-development had the highest average. 3) the transformational leadership of school administrators significantly correlated with professional learning community drive in schools at a very high level (r = 0.91*). Statistically at .05. 4) executive transformational leadership has an effect on driving professional learning communities in primary schools with a statistical significance of .05.

The Development of Learning Model for Creative Writing on Online Media for Undergraduate Students

Sasipong Srisawat — Sun, 30 Apr 2023 00:00:00 +0700

The purposes of this research were to 1) study the basic information and the need for learning model development, 2) develop learning styles 3) experimental learning model 4) evaluate learning model. The sample group consisted of 50 undergraduate students in the first semester of the academic year 2021, which were obtained by Cluster random sampling. The research tools were as follows. 1) The interview questionnaire form. 2) The learning models. 3) The estimation form of suitability. 4) The test form of academic achievement. 5) Creative writing ability test on online media. Data were analyzed by content analysis using percentage, mean, and standard deviation statistics. T-test dependent and descriptive presentation.

The findings were as follows.

The study of the basic information and the need for learning model development revealed that those involved want to manage learning with the following issues: 1) learning that relates to real life 2) taking action and facing challenging problems 3) learn about the law on dissemination of information on online media and 4) measure and evaluate results in accordance with assigned tasks.
The developed learning model has 5 components: principles, objectives, content, learning process, and measurement and evaluation. The learning model was named “REWLAP Model”. The learning model was appropriate at a high level.
The results of the experiment learning model showed the effective value of 83.72/82.61
Assessing learning model 1) The learners' achievement after school was higher than before learning at statistical significance at the .01 level. 2) creative writing ability on online media. Learners score above 80%.

Relationship between Academic Leadership of Administrators and Ordinary National Education Test Result in Primary School under Nakhon Si Thammarat Primary Educational Service Area Office 3

Rungtiwa Kaewnarong, Pricha Samakkhi, Banjong Jaroensuk — Sun, 30 Apr 2023 00:00:00 +0700

This research was aimed to study the relationship between academic leadership of administrators and ordinary national education test results in Primary Schools under Nakhon Si Thammarat Primary Educational Service Area Office 3. The research samples included 313 administrators and teachers in Primary Schools under Nakhon Si Thammarat Primary Educational Service Area Office 3. The data collection instrument was a questionnaire with the reliability of .96. The statistics in data analysis were Frequency, Percentage, Mean, Standard Deviation, and Pearson’s Product-Moment Correlation Coefficient.

The research findings were as follows: 1) The overall academic leadership of school administrators was at a high level. 2) The result of the national educational test of the school Overall, the average score is at the level that should be improved. 3) Academic leadership of administrators had a very low positive correlation (r = .033) with the results of national educational tests of schools. 4) Guideline on development of the academic leadership in school administration conducive to national educational test results, namely curriculum development in line with the educational school context, provide learning resources that are diverse and conducive to learners' learning, support teachers for their personal and professional development. There is continuous supervision and follow-up. and there is a process for measuring and evaluating learners according to real conditions that can be examined.

Effects of Team and Antecedents on Perceived Organizational Performance of Rajabhat University in Thailand

Amonrat Pornprasert, Prayong Meechaisue, Norapol Chinuntdej — Sun, 30 Apr 2023 00:00:00 +0700

The purposes of this research were 1) to study the effects of perceived organizational support on work motivation, 2) to study the effects of motivation work on organizational citizenship behavior and team. 3) to study the effect of good organizational membership behavior on the team and the perception of the organization's performance, 4) to study the effect of the team on the perception. performance of the organization. This study used mixed methods with qualitative data through interviews and 609 questionnaires for quantitative data. Data were analyzed by Structural Equation Modeling (SEM) Program.

The results revealed that 1) perceived organizational support had a positive effect on work motivation, good organizational citizenship behavior and on team, 2) work motivation has no direct effect on good organizational and team member behavior, 3) good organizational citizenship behavior had a positive effect on the team but had no direct effect on the perception of organizational performance. 4) The team had a positive effect on the perception of organizational performance.

The Development of Creative-Tourism Management on the OTOP Nawatwithi Tourism Community in Phathalung Province Using the EDFR Process

Phiangchai Khongphan, Anong Taiwan, Prasert Sitthijirapat — Sun, 30 Apr 2023 00:00:00 +0700

The purpose of this study were 1) to study information in the area and potential of creative tourism resources of Tourism Community OTOP Nawatwithi, Phatthalung Province and, 2) to study the development of creative tourism management of Tourism Community OTOP Nawatwithi, Phatthalung Province. This research was qualitative research using EDFR (Ethnographic Delphi Futures Research) techniques. The data was collected in 2 steps which are 1) EDFR Round 1, in-depth Interviews with 19 respondents, 2) EDFR Round 2 and 3 were questionnaire responses from the same group of informants to consider the answer and confirm data consistency. Find consensus of the group by calculating the median and interquartile range.

The results find that:

local information and potential of creative tourism resources of Tourism Community OTOP Nawatwithi, Phatthalung consist of 1) Spatial features are 1.1) community is diverse and distinctive culturally and naturally, 1.2) the community is aware of the community's value by the cultural owner. 2) Process features are 2.1) tourists and community exchange knowledge across cultures, 2.2) tourists have direct experiences with cultural owners. 2.3) tourists have a deep understanding of the tourism area and, 2.4) it does not destroy community values but leads to economic, social, cultural balance.

2. The development of creative tourism management of Tourism Community OTOP Nawatwithi, Phatthalung Province consists of two development principles. Part 1 is development of community-based tourism management in 5 areas are 1.1) sustainable management 1.2) economic, social and quality of life management 1.3) cultural heritage conservation and promotion 1.4) management of natural resources and environment 1.5) service and safety. Part 2 is development of creative tourism management 2.1) creative community 2.2) creative marketing 2.3) creative tourism.

Using Electronic Mind Mapping to Enhance EFL High School Students’ Critical Reading Skills

Sup Monliang, Sakulrat Worathumrong, Supaporn Yimwilai — Sun, 30 Apr 2023 00:00:00 +0700

The objectives of this study were to: 1) examine the effects of electronic mind mapping on critical reading skills of EFL high school students; and 2) investigate EFL high school students’ opinions about learning critical reading through electronic mind mapping. The participants in this study were 83 eleventh-grade students selected by purposive sampling. The instruments employed in this study consisted of lesson plans, a critical reading test, and a questionnaire. The data were analyzed using mean scores, standard deviation, and a t-test analysis. The results showed the effectiveness of electronic mind mapping. That is, the students improved critical reading skills after learning through electronic mind mapping. Also, the students had positive opinions about learning critical reading skills through electronic mind mapping.

The Development of Online Learning Package for Desirable Characteristics of Learners for University Students in the Faculty of Education Nakhon Si Thammarat Rajabhat University

Thanatcha Rattanaphant, Anotai Prasan — Sun, 30 Apr 2023 00:00:00 +0700

The objectives of this survey research were 1) to develop an online lesson package to promote desirable graduate characteristics, 2) to compare learning achievement in subjects, morality, ethics, ethics and teacher spirit, and 3) to study the satisfaction of the online lesson package for Promote desirable graduate characteristics. The sample group consisted of 87 1^st year students of the Faculty of Education, Nakhon Si Thammarat Rajabhat University, using a purposive sampling method. The research tools were 1) the online learning package 2) the pretest and posttest and 3) the satisfaction questionnaire towards the online learning package. The tool was developed by Google Apps for Education. Its statistics were mean, percentage, E₁/E₂, standard deviation and t-test dependent for hypothesis testing. The results of the research were as follows: 1) the results of the development of an online learning package to promote desirable graduate characteristics. according to the criteria equal to 85.13/86.15 which is higher than the criteria set, which is 80/80. 2) the comparative results of learning achievement after receiving the learning management were higher than before the learning management was statistically significant at the .05 level, and 3) the results of the study of satisfaction with online lesson packages. Overall, it was at a high level.

Blended Learning Management with Periodic Table Application to Develop Learning Outcomes of the Periodic Table in Matthayomsuksa 4 Students, Banlat Wittaya School

Sun, 30 Apr 2023 00:00:00 +0700

The purposes of this research were 1) to develop a blended learning management plan with a periodic table application, 2) to develop learning outcomes on the periodic table of Matthayomsuksa 4 students, and 3) to study students' satisfaction towards learning management. The samples in the research were 44 Matthayomsuksa 4 students at Banlat Wittaya School from purposive sampling. The tools in this research consisted of 1) a blended learning management plan 2) the periodic table learning outcome test and 3) a satisfaction assessment form. The data were analyzed using mean, standard deviation, and percentage. The results showed that 1) the learning management plan developed for each issue had an IOC between 0.67-1.00, except for the measurement tools that had to be improved since the mean was 0.33. 2) the learning outcomes of all Matthayomsuksa 4 students passed the criteria with a mean score of =19.18, S.D. = 0.58 (full 20 points). 3) the result of student satisfaction assessment found that students were satisfied at the highest level ( =4.92, S.D.= 0.20). Satisfaction about the color of the illustration makes the students remember the content better. Students gain knowledge from the subject they have studied. The content is arranged from easy to difficult. The application of the periodic table makes learning more convenient to study and students have a better understanding of the content and lessons.

The Development of Learning Achievement and Teamwork Skills using Cooperative Learning TGT Technique of Social Study Learning area for Grade 8 Students

Nutchanat Klinmalee, Abhinbhorn Satitpakeekul, Kaewjai Suwanwech — Sun, 30 Apr 2023 00:00:00 +0700

This research aims to 1) compare learning achievement during the TGT technique cooperative learning management with normal learning management, 2) to compare academic achievement after learning by using TGT technique of cooperative learning management with an average score of 70 percent, and 3) study teamwork skills After learning by using the TGT technique of cooperative learning management. The samples were students in grade 8 at Ronphiboonkiat Wasuntharaphiwat School. The sample was selected by simple random sampling. The tools in this research consisted of 1) TGT Technical Cooperative Learning Management Plan, 2) normal learning plan, 3) achievement test 4) observation form for teachers' teamwork skills and 5) self-assessment form of students' teamwork skills. The results revealed that 1) higher than learning management by normal teaching method Statistically significant at the .05 level. 2) post-Learning achievement using TGT-Technical cooperative learning management has an average score 70% higher than the specified criteria, and 3) teamwork skills of the students after school were the highest, talking together. to solve the problem and the learners assessed teamwork skills the highest, namely team members who completed their assignments on time

The Application of Service Marketing Strategies in University Libraries Administration in Bangkok Metropolitan

Thannicha Thaninjirachotipat, Jitchin jittisukaphong — Sun, 30 Apr 2023 00:00:00 +0700

The purposes of this study were to: (1) study the operational conditions of service marketing strategy implementation; used in the administration of university libraries in Bangkok, (2) study the relationship between levels of the service marketing strategy used in library management and the percentage of library access, (3) compare the problems and obstacles in applying service marketing strategies to university library administration, and (4) suggest guidelines for using service marketing strategies to improve University library administration. The sample consisted of 174 administrators and librarians of university libraries in Bangkok by simple random sampling. The tool used for data collection was a questionnaire with a reliability of .962. Statistics in data analysis were frequency, percentage, mean, standard deviation. The hypothesis was tested using Pearson Product-Moment Correlation Coefficient and ANOVA.

The results of the research revealed that 1) the use of service marketing strategies in the management of university libraries in general was at the highest level, 2) the relationship between the levels of service marketing strategies in library administration and the percentage of library service access Overall, there was a significant correlation at the .05 level, 3) administrators and librarians belong to different types of universities. There are problems and obstacles to application of service marketing strategies in university library administration. Overall, the differences were statistically significant at the .05 level, and 4) the recommendations are a study of target users that should be conducted continuously and consistently, both quantitatively and qualitatively. brainstorming strategies to be used in management and all personnel are aware of the operational guidelines

Consumer Behavior in Choosing Café Service in Mueang District, Nakhon Si Thammarat Province

Pannapa Khiawnoi, Kirathakon Boonrod, Chayanit Kosuwan — Sun, 30 Apr 2023 00:00:00 +0700

This research aims to 1) study the personal factors of consumers who decide to use the cafe service in Muang District Nakhon Si Thammarat Province 2) study the behavior of consumers who decide to use the service of a café in Muang District Nakhon Si Thammarat Province, and 3) To compare the level of consumer satisfaction with different marketing mixes based on different personal factors. The data were collected from 400 questionnaires. The statistical analyzes used were descriptive statistics and inferential statistics.

The results showed that most of the consumers are female, age between 20-30 years old, graduated with a bachelor's degree, monthly income between 10,000 - 20,000 baht, and they have a personal business. 2) the behavior of choosing to use cafe service in Mueang District, Nakhon Si Thammarat Province, most of them used the service at COTE x PARADAI. Popular drinks are tea types such as Thai tea, green tea, and lemon tea. Other types of food such as spaghetti, pizza, salads. Cake-type bakery such as soft chocolate cake, coconut cake, strawberry cake. Most prefer to use the service during Monday - Friday, 1-2 times per month, most consumers use the service with friends/colleagues. Cost per time 301 – 500 Baht and most consumers travel by their own cars, and 3) Marketing mix factors compared with satisfaction levels and personal factors found that gender, age, level of education, income and different occupations resulted in overall satisfaction not different.

Developing Online Teaching Materials using Active Learning with Nearpod website for students in Mathayomsuksa 3 Tha Sala Prasit Suksa School, Nakhon Si Thammarat Province

Korawan Suebsom, Nopparat Meeplat, Nadeeya Montri — Sun, 30 Apr 2023 00:00:00 +0700

The aims of this study were to: 1) develop an online active learning approach using the Nearpod website for Mathayomsuksa 3 students to be effective according to the 80/80 criteria, 2) compare the learning achievement in technology (computational science) between pretest and posttest score with online learning materials using Nearpod website, 3) assess the students’ satisfaction with online learning materials using Nearpod website. The samples used in this research were Mathayomsuksa 3 students in the first semester of the academic year 2020 at Tha Sala Prasit Suksa School Nakhon Si Thammarat province. The 39 students were obtained by simple random method. The instruments used in this research were the online active learning with Nearpod website, the multiple-choice test of technology (computational science) about 10 items, and the satisfaction questionnaire on the use of online active learning using the Nearpod website for Mathayomsuksa 3 students. The statistics used in the data analysis were mean, standard deviation, percentage and t-test. The results of this study were as follows: 1) the experimental use of online instructional media using active learning with Nearpod website. The process average score (E1) was 83.21 and the result average scire (E2) was 82.05, with efficiency of 83.21/82.05. The efficiency was higher than the 80/80 threshold, 2) the result of the learning-achievement using online instructional media with Nearpod website was higher than pre-test score at .01 level 3) the student’s satisfaction to learn online learning was at the higher level.

Cost-Effective Strategies for Operating an Accommodation Business Chang Klang District, Nakhon Si Thammarat Province

Niparat Nuktreepong — Sun, 30 Apr 2023 00:00:00 +0700

The purpose of this research is to study cost-effective strategies in accommodation business operations, problems and obstacles in operating an accommodation business. The tools were questionnaires and interviews with entrepreneurs. Collected data from a sample group in Chang Klang District, 9 establishments. The statistical analysis found that in cost-effective strategies in the accommodation business, that entrepreneurs give the most importance is about the service leadership strategy that emphasizes hospitable hospitality to customers. The sales promotion strategies focus on the rooms being clean, quiet, and having a security system. A strategy for commercial competition focuses on providing warm service like a tourist’s own home. Profit strategy focusing on investment plans that focus on cost reduction. Moreover, problems and obstacles often have problems in the development of the village's infrastructure system, traffic and electricity. The correlation analysis found that operating capital, which consists of capital expenditure and operating expenditure, had a significant positive correlation with the value of investment at the confidence level of 0.05.

The Efficiency Promotion of Personnel in Local Government, Nakhon Si Thammarat Province Based on Buddhism

Phra Phamorn Chopook, Kantaphon Nuthongkaew, Phrakhrusiridhammapirat — Sun, 30 Apr 2023 00:00:00 +0700

The objectives of this research were as follows: 1) to study the concepts and theories for promoting work efficiency; 2) to study the moral principles in promoting work efficiency; 3) to integrate the moral principles in promoting the performance of local administrative organization personnel in Nakhon Si Thammarat Province according to Buddhism 4) to propose new knowledge about “Promoting the Efficiency of Personnel of Local Government Organizations in Nakhon Si Thammarat Province according to Buddhism” This research was a qualitative research by collecting data from documents. in-depth interview and organize a group discussion forum from experts and experts, 16 figures/person. The research tools were interview forms and data analysis by descriptive method.

The findings were as follows 1) operational efficiency is the ability to perform tasks that lead to success in accordance with the set goals. The individual performance will have effective results. Must consist of competence, expertise, and incentives to work towards the goal. supported by the idea of self-improvement. to encourage people to have knowledge The ability to have better work skills. 2) The principle of physical education is the principle that creates the process of promoting strength in work performance. The principle of power is the principle that causes the process of promoting consciousness in the performance of duties. Sappurisadhamma is the principle that causes the process of seeking knowledge. and the Yonisomanasikara method of thinking that leads to a thought process that is hierarchical, rational, and systematic. 3) Knowledge promotion is to develop oneself to have knowledge and understanding. integrated with the principles of Sappurisadhamma; integrated into the principles of physical education Promotion of consciousness in the performance of duties integrated with the principle of power 4) The model for promoting the efficiency of personnel of local government organizations in Nakhon Si Thammarat province according to Buddhism is called the POLICIES Model Planning, Organizing, Learning, Information, Conscience, Innovation, Evaluation, and Satisfaction

Teaching Roles Development of The Pre-Service Teacher in the School for Promoting Students’ Mathematical Creative Thinking

julaluk jai-on — Sun, 30 Apr 2023 00:00:00 +0700

This research aimed to develop the teaching roles of the pre-service teacher in the school for promoting students’ Mathematical creative thinking by Lesson study and developing creative mathematical thinking of students using Open Approach. This research considers mixed-method and focuses on protocol analysis and video recording description. The statistics data was including the mean and standard deviation from the Mathematical creative thinking evaluation form. The target group was selected by purposive sampling from volunteers who agree to participate in the research project, followed by Phuket Rajabhat University Ethics on Human Research. Data consists of 5 pre-service teachers in the school from the Mathematics department, Faculty of Education, Phuket Rajabhat University, and 108 students from 3 schools in the Phuket area who study with pre-service teachers.

Results show that 1. Lesson study improved the pre-service teacher's teaching roles in the school were developed into level 3 and above. The teaching roles of the pre-service teacher in the school could provide students opportunities to solve problems and exchange and share ideas. Interesting idea exchange and make teaching activity through the most student’s idea exchange. The idea-sharing affected the Mathematical creative thinking development of the student. 2. Students who learned by Open Approach of the pre-service teacher's teaching in the school increased in Mathematical creative thinking score before learning in all factor of thinking.

Community Participation of Women in the Saving Group for Production: A Case Study of Ban Nahnod, Kamphang Sao Subdistrict, Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province

Natchaya Wichannananon, Kangsadan Chowathanakun, Sowatree Nathalang — Sun, 30 Apr 2023 00:00:00 +0700

This work aims to study affecting factors on community participation of women in the savings groups for production of Ban Nahnod, Kamphaeng Sao subdistrict, Mueang Nakhon Si Thammarat district Nakhon Si Thammarat province. This research was quantitative research method with sample size of 380 from Female population living in Kamphaeng Sao subdistrict, Mueang Nakhon Si Thammarat district Nakhon Si Thammarat province. Questionnaires were applied as an instrument in this research.

The results represented that community participation of women in the saving group, opinions of members on the management in the saving group and opinions of members on the leaders in the saving group were at the highest levels with overall mean values 4.33, 4.36 and 4.39, respectively. While, opinions of members on social networks in the saving group were the high level with an overall mean value 3.92. Community participation of women in the savings groups for production of Ban Nahnod, Kamphaeng Sao subdistrict, Mueang Nakhon Si Thammarat district Nakhon Si Thammarat province classified by personal factors It was found that the income factor did not affect community participation of women in the savings groups for production of Ban Nahnod, Kamphaeng Sao subdistrict, Mueang Nakhon Si Thammarat district Nakhon Si Thammarat province. Management opinions opinion of the leader and a social network of savings groups There was a correlation with women's participation in the group savings for Ban Na Nod production, Kamphaeng Sao Sub-district, Mueang Nakhon Si Thammarat District. Nakhon Si Thammarat Province with statistical significance .05 in all issues

The Model For Development Of Tainod Community Market Management As Sustainability For Cultural Tourism

Sun, 30 Apr 2023 00:00:00 +0700

Dissertation on “The model for development of Tainod community market management as sustainability for cultural tourism” The objectives of research were as follows : 1) To study sustainable marketing concepts and theories 2) To study sustainable management of the community market under the node for cultural tourism. 3) to present knowledge about "Model for sustainable development of community market management under the node for cultural tourism" It is a qualitative research, Use the interview form for in-depth interviews and focus group discussion from qualified for 16 persons.

The results of the study indicated that : Sustainability Marketing Concepts and Theory It's a process that leads to marketing for sustainability. using the marketing communication process Changes in beliefs, attitudes, feelings and behaviors of the target audience by managing the market under the node sustainably for cultural tourism based on the four elements of sustainability, namely economic survival. social equality protecting the environment and cultural promotion Relying on sustainable marketing mix by planning, organizing, commanding, coordinating, organizing human resources and follow-up control To lead the process of sustainable marketing in combination with Buddhist principles. with the learning process attitude adjustment promoting local culture Participation of Social Networking Parties and development to bring about change. The results of the integration revealed that the management process according to the principles of development in 4 areas, namely economy, society, environment and culture combined with principles. leading to the development of sustainable community market management under the node for cultural tourism. The knowledge body is “TAINOD MODEL” คือT = TEAM (team work Network), A = ATTITUDE (“work attitude adjustment) , I = INCOME (distribution of income to the community), N=NORM (lifestyle area context), O=OPPORTUNITY (social participation), D = DEVELOPMENT (modification)

Editorial

jaturon Jutidharabongse — Sun, 30 Apr 2023 00:00:00 +0700