Nakkhabut Paritat Journal https://so04.tci-thaijo.org/index.php/nakboot <p><strong>Narkkhabut Paritat Journal</strong> It is an academic journal with the objective of promoting and disseminating quality academic <strong>work in the form of research articles and academic articles in the field of education. (measurement and evaluation Curriculum and teaching educational administration), humanities (traditions and local culture, literature, philosophy and religion), and applied social sciences. (Human Resource Management Marketing and consumer behavior Organizational and strategic management tourism management) </strong>of Nakhon Si Thammarat Rajabhat University personnel and the general public Every article is scrutinized by experts in related fields. which came from various institutions and were not affiliated with the same organization as the author of the article, totaling 3 persons per article, using a double blind peer-reviewed assessment.</p> <p><strong>Types of articles considered </strong></p> <p>Accepting publication of works in 2 types, both Thai and English:</p> <ol> <li>Research article</li> <li>Academic articles</li> </ol> <p><strong>Scheduled to publish online ISSN 3027-7779 (Online) 3 issues per year, 20 articles each, as follows.</strong></p> <p>Issue 1 : January - April<br />Issue 2 : May - August<br />Issue 3 : September – December</p> <p><strong>Article submission</strong></p> <p>The deadline for submitting research articles / academic articles for consideration is in 1 Word file format and 1 PDF file.</p> <p>Download the file to prepare the manuscript.</p> <ul> <li><a href="https://docs.google.com/document/d/1PNJV_7cs0KncknPukrqypZ5tJ0HE-VmW/edit">Format for preparing original research articles.</a></li> <li><a href="https://docs.google.com/document/d/1wyuahUb02y-WLeWFw5keeC-Pqj3JxB0R/edit">Format for preparing original academic articles.</a></li> <li><a href="https://docs.google.com/document/d/12E45z3lLLqkgH2UoU-vY9dMMDnqZx_Om/edit">Article writing guidelines</a></li> </ul> <p><strong>If the article does not follow the format and guidelines for manuscript preparation as specified by the journal. The journal will immediately refuse consideration of the article.</strong></p> <p> Article publishing fee rate</p> <table> <tbody> <tr> <td width="312"> <p>Owner of the work</p> </td> <td width="290"> <p>Fee (Baht)**</p> </td> </tr> <tr> <td width="312"> <p>Internal personnel*</p> </td> <td width="290"> <p>3,500</p> </td> </tr> <tr> <td width="312"> <p>External personnel</p> </td> <td width="290"> <p>4,000</p> </td> </tr> </tbody> </table> <p> *Inside persons are faculty, students, and staff of Nakhon Si Thammarat Rajabhat University, which must be the first name of the article only. (In the case of the first name but using the affiliation of another educational institution which is not Nakhon Si Thammarat Rajabhat University This is because the aforementioned work is part of the production from further studies at other universities. will be considered a third party as well)</p> <p>**According to the announcement of Nakhon Si Thammarat Rajabhat University About the criteria Fee rate and compensation rates regarding the publication of articles in the journals of Nakhon Si Thammarat Rajabhat University 2022, announced on 7 November 2022</p> <p><strong>Collection of fees for publishing articles<br /></strong>Collected when your article “Passed by the editorial team. and is ready to forward it to 3 experts to assess the quality of the article” in the next order. However, the coordination officer will inform you before collecting the fee.</p> <p><strong>Ways to pay fees for publishing articles</strong></p> <p>Please pay the article publication fee via <br />Krungthai bank account. Hua It Market Branch</p> <p>Account name: Nakhon Si Thammarat Rajabhat University</p> <p>Account number: 816-1-03765-5 **only**</p> <p>(Send proof of payment of publication fee to email narkbhutnstru@gmail.com)</p> <p> * note:<br /> Payment of article publication fees "It is not guaranteed that your article will be published in the Nagabutr Review Journal" because the article must first pass through a quality assessment process from 3 experts and the editor. Therefore, the results of the consideration can be reported. Can it be published or not? However, if your article “Rejected for publication by experts or editors” The journal will not refund fees in all cases. (Due to the fees you pay It will be compensation for the experts who evaluate your article) so please be informed. Before submitting an article for consideration for publication</p> en-US jaturon_jut@nstru.ac.th (ว่าที่ร้อยตรี ดร.จาตุรนต์ ชุติธรพงษ์) suwannee_rub@nstru.ac.th (นางสาวสุวรรณี รับไทร) Wed, 30 Apr 2025 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 editorial https://so04.tci-thaijo.org/index.php/nakboot/article/view/280049 จาตุรนต์ ชุติธรพงษ์ Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/280049 Wed, 30 Apr 2025 00:00:00 +0700 Development of a Supervision Model for Developing the Quality of Educational Institutions Using the Professional Learning Community Network of the Southern Secondary Education Area Office https://so04.tci-thaijo.org/index.php/nakboot/article/view/259995 <p> This article presents information on supervision for improving the quality of educational institutions using professional learning community networks. Supervision is one of the important mechanisms for developing the quality of education because it is an essential process in working together to develop the quality of education to achieve the goals effectively.It consists of educational supervisors, administrators, administrative assistants, academic teachers, and teachers-teachers and teachers assigned by administrators, including those with knowledge and expertise in education, to take part in helping to improve the quality of education. There is cooperation in implementing the work by using leadership to create cooperation, coordination and use of full potential, which will result in the development of the work of the educational institution as a whole in accordance with the standard education curriculum. Find ways to improve, develop, promote, and support teachers' teaching management to be more effective, with the most important goal or result being the quality of education in the educational institution in three aspects: 1) learner quality, 2) administrative and management processes, and 3) learner-centered instructional management. Which will result in higher student achievement, students have desirable characteristics.All three of the above result in higher academic achievement, and students have desirable characteristics.</p> Thaworn wetchan, Nopparat Chairueang Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/259995 Wed, 30 Apr 2025 00:00:00 +0700 Guideline for Helping the People of Local Government https://so04.tci-thaijo.org/index.php/nakboot/article/view/270178 <p> This academic article aims to study the guidelines for helping people in local administrative organizations in terms of helping people in disasters, promoting and developing quality of life, and preventing and controlling infectious diseases by using a document synthesis method. The study results found that 1) in terms of helping people in disasters, there are problems and limitations during crises. There is no public warning system, a lack of disaster risk assessment, and unsystematic factors and work environments. There is also a shortage of tools and equipment to help people. Therefore, it should be prepared to face crises, have knowledge, have principles of foresight, drive by considering risks, coordinate and cooperate between agencies, prepare equipment and facilities, and use information technology in disaster management. There should be coordination and cooperation between agencies, preparation of equipment and facilities, and use of information technology in disaster management. 2) In terms of helping people to promote and develop their quality of life, there are problems and limitations in organizing various activities, such as people lacking income and informal debt, which makes it difficult to develop careers. Therefore, it is necessary to promote and develop the quality of life so that people have stability in their lives, such as providing health services, developing educational approaches, providing housing assistance services for people, and promoting people's employment and income. 3) In terms of helping people in the prevention and control of infectious diseases, there are problems and limitations in people's health being affected. They have increased risky behaviors for disease, a lack of clear guidelines for disease prevention and control appropriate to the context of the area. There are not enough personnel to work in public health. Therefore, health management and promotion should be carried out, and disease prevention and control should be carried out. The health of the people in the area must be taken care of, and disease prevention and control operations must be carried out efficiently so that the people can gain the greatest benefit.</p> pakin Chotewetsin Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/270178 Wed, 30 Apr 2025 00:00:00 +0700 The Development of Chinese Listening and Chinese Speaking skills of Grade 12 students by using Activity-Based Learning https://so04.tci-thaijo.org/index.php/nakboot/article/view/258259 <p> The purposes of this research were 1) to compare Chinese Listening and Chinese Speaking skills of Grade 12 students between pre-study and post-study by using Activity-Based Learning and normal teaching, 2) to compare Chinese Listening and Chinese Speaking skills of Grade 12 students post-study between by using Activity-Based Learning and normal teaching. This research is quasi-experimental research. The sample was Grade 12 students who were studying 1<sup>st</sup> semester, the academic year 2023, in Promkiripittayakom School. The sample was selected using Cluster Random Sampling and the research instruments were 1) Chinese subject teaching plans using Activity-Based Learning, 2) Chinese subject teaching plans using normal teaching, 3) Chinese listening test, and 4) Chinese speaking test. The research results were found that 1) The Result of comparing Chinese listening and Chinese speaking skills of Grade 12 students after learning through Activity Based Learning was significantly higher than those before studying at the .01 level. 2) The result of comparing Chinese listening and Chinese speaking skills of Grade 12 students after learning through normal teaching showed differences with no statistical significance at the .01 level. 3) The result of comparing Chinese listening and Chinese speaking skills of Grade 12 students after learning through Activity-Based Learning was significantly higher than using normal teaching at the .01 level.</p> Phattharasaya Klubsri, Aree Saripa, Apinporn Satitpakeekul Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/258259 Wed, 30 Apr 2025 00:00:00 +0700 Factors Affecting of Success in Conducting Thesis and Independent Study of Graduate Students in Master of Education (Educational Administration), Sukhothai Thammathirat Open University https://so04.tci-thaijo.org/index.php/nakboot/article/view/262207 <p> The research on factors affecting success in conducting thesis and independent study of graduate students in the Master of Education (Educational Administration), Sukhothai Thammathirat Open University was a correlational descriptive research. The objective of this research were to study: 1) the factors related the success in conducting graduate student’s thesis and independent study, 2) the success in conducting graduate students’ thesis and independent study, 3) the relationship between the factors related and the success in conducting graduate students’ thesis and independent study, and 4) the factors affecting of success in conducting graduate students’ thesis and independent study. The population was 203 graduate students’ theses and independent studies. The sample group consisted of 120 graduate students, and random sampling. The instrument was a questionnaire on factors related to success in doing a thesis and independent study, including students, advisors, and educational institutions, with reliability values ​​of .84, .95, and .95, respectively. The success in thesis and independent study had a reliability value of .92. The statistics used in data analysis were frequency, percentage, mean, standard deviation, Pearson's product-moment correlation coefficient, and stepwise multiple regression analysis.</p> <p> Research findings were as follows: 1) Student, advisor, and institutional factors are highly related to the overall success of thesis and independent study, 2) The success in thesis and independent study was at a high level. 3) All three factors had a positive relationship with success at a fairly high level (r = 648), and 4) All three factors influenced the success of students' thesis and independent study with a statistically significant predictive power of 51.90% at the .01 level.</p> Sopana Sudsomboon Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/262207 Wed, 30 Apr 2025 00:00:00 +0700 The Development of English Language Speaking Skill and Attitudes of Secondary 1 students at Ongkarnsuanyang 1 School towards learning English by Using Task - based Learning https://so04.tci-thaijo.org/index.php/nakboot/article/view/257628 <p> The purposes of this research were to: 1) compare the speaking abilities of secondary 1 students before and after using task - based learning, 2) compare the speaking abilities of seventh grade students after using task - based learning with 70% criterion, 3) investigate the speaking skills progression through task-based learning 4) study the students’ attitude toward English subject. The samples for this research consisted of 15 secondary 1 students from Ongkarnsuanyang 1 school in the Education Network Center 10, Chang Klang District, Nakhon Si Thammarat Province, that selected through simple random sampling. The research instruments used in this study were lesson plans with task-based learning, the English-speaking skill multiple choice test, the oral test of English-speaking skill, and the students’ attitude toward the English subject measurement by using a questionnaire. The data of this research were analyzed by 1) descriptive statistics, 2) t-test one sample, and 3) Nonparametric Statistics, Wilcoxon signed-ranks test.</p> <p> The results of the study were: 1) The students’ speaking skill after using task-based learning was significantly higher than before using task–based learning at the .05 level. 2) The students’ speaking skill after using task-based learning was higher than 70 percent of the defined criteria. 3) The students’ attitude toward the English subject was at a high level.</p> Tipparat Meebua, Apinporn Satitpakeekul; Aree Saripa Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/257628 Wed, 30 Apr 2025 00:00:00 +0700 The Perspectives on Higher Education Transition Among Secondary School Students in the Lower Northeastern Region of Thailand https://so04.tci-thaijo.org/index.php/nakboot/article/view/272411 <p> The objective of this research aims to 1) study the perspectives on higher education transition among secondary school students in the lower northeastern region, and 2) to compare the perspectives on higher education transition among secondary school students in the lower northeastern region, classified by personal factors. The sample population was youth aged 15 years and up, not exceeding 18 years of age, in high school youth to graduate in the Northeastern Region (Ubon Ratchathani, Sisaket, Yasothon, and Amnat Charoen Provinces), a total of 400 people by simple random sampling. The tool used for data collection was a questionnaire with a reliability of .90. Statistics that were used in this research were descriptive statistics such as percentage, mean, standard deviation, t-test, and ANOVA.</p> <p> The research found that 1) the perspectives on higher education transition among secondary school students in the lower northeastern region in university image and innovation, instructors, and society were high level. and 2) comparing the perspectives on higher education transition among secondary school students in the lower northeastern region classified by program study, school, and income were significant, and gender, occupation, and location of school were not significant at the 0.05 level.</p> dolruedee polmitr, Charoen Sopa, Nipha Chunhapinyokul, Sirorat Pholchai Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/272411 Wed, 30 Apr 2025 00:00:00 +0700 The Relationship between Skills of Educational Administrators in the 21st Century and competenciey of Theachers in District Learning Encouragement Centers Under the Satun Provincial Office of Learning Encouragement https://so04.tci-thaijo.org/index.php/nakboot/article/view/274390 <p> This research aims to study 1) the skills of administrators of educational institutions in the 21st century, 2) the competence of teachers, 3) the relationship between skills of the educational institution administrators in the 21st century and the competence of teachers, 4) the guidelines for developing the skills of administrators of educational institutions in the 21st century. The sample group used in the research was 1 educational administrator, 4 administrators from educational institutions, and 80 teachers, totaling 85 people. The sample group was determined based on ready-made tables using Krejcie and Morgan. The research instrument was a questionnaire with a reliability value of .974. The Statistics used in data analysis include mean, standard deviation, percentage, frequency, and Pearson correlation coefficient. Multiple regression analysis of results. The questionnaire data were analyzed for content, summarized for important issues, and presented through descriptive analysis.</p> <p><strong> The findings were as follows: </strong>1) The overall skills of school administrators in the 21st century are at a high level. 2) Competence of the teacher. Overall, it is at a high level. 3) The relationship between the skills of the educational institution administrators in the 21st century and the competence of teachers. There is a positive relationship in one area, which is the capacity for innovation. It is created as a forecasting equation, y = .517 + .351(X7), which gives an overall forecasting accuracy of 73.50 percent. There is a significant statistical relationship at the 0.01 level. 4) Guidelines for developing the skills of school administrators in the 21st century, it was found that Educational institution administrators should use the policies of the Ministry of Education and the Department of Learning Encouragement to determine their vision. In addition, there is communication, good relationships with teachers and the community, encouraging teachers to think creatively, supporting teachers to use technology in performing their duties, having relationships between teachers, students, and colleagues with morality, ethics, and being a good role model for personnel, supporting teachers to create educational innovations, using the thinking process to solve problems, and allowing teachers to participate in teamwork</p> Abdulwahab Rohemman, Benchaporn Chanakul, Supap Temrat Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/274390 Wed, 30 Apr 2025 00:00:00 +0700 Development of batik products Inspired by Srivijaya Identity With Batik Woodblock https://so04.tci-thaijo.org/index.php/nakboot/article/view/272494 <p> This research aims to 1) design batik patterns for making wood molds, 2) develop batik products according to the Sivijaya identity. A focus group discussion was held for three experts. The instrument used was an in-depth interview with experts to assess the suitability of the patterns for use in making batik molds. The obtained data was analyzed for content and summarized according to the specified issues. The sample group used to survey the demand for batik product development was 30 consumers using purposive sampling the results were processed and analyzed to find percentage values. Set the criteria for selecting the sample group, the instrument used is a questionnaire, and the obtained data is processed for analysis to find the percentage of respondents.</p> <p> The research results showed that the patterns that appear according to the Srivijaya identity have 2 identities. Architectural identity and artistic identity, they have applied 9 new patterns. There are two patterns suitable for making batik molds: pattern number 6 from the pediment inside the Phra Borommathat Chaiya (Chaiya Pagoda) and pattern number 7 from the head ornament of Bodhisattva Avalokiteshvara. The wood used to make the mold is ironwood. It is a wood from the plains of the southern region of Thailand. The molds used to create patterns on batik fabric using wax printing techniques with molds and color printing techniques with molds were developed into two product prototype sets consisting of a dress for women and a shirt for men, as well as a shoulder bag.</p> Tuangrak Rattanapan, Sutira Chairaksa Ngeinthawro, Phitphan Sittirak Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/272494 Wed, 30 Apr 2025 00:00:00 +0700 Learning Management Using Research-Based Projects in the Science Practice Course in Schools: “Ton Pra” https://so04.tci-thaijo.org/index.php/nakboot/article/view/277283 <p> This research aimed to: 1) study the process of learning management using research-based projects in the "Science Practice in Schools" course for undergraduate students in the " Ton Pra " program, 2) improve students' learning achievement through research-based projects, with a goal of at least 75% of the students achieving a performance score of 75% or higher, and 3) evaluate students' satisfaction with the research-based project learning management approach. The sample group consisted of 50 third-year students majoring in General Science from the Faculty of Education at Nakhon Si Thammarat Rajabhat University, selected through purposive sampling. The research instruments included a learning management plan, an achievement test, and a satisfaction assessment form. The data were analyzed using basic statistical measures. The results revealed the following: 1) the process of learning management using research-based projects in the "Science Practice in Schools" course encompassed planning and project development, studying the principles of science projects using resources from "Ton Pra" data collection, report writing, and presenting the science projects, 2) academic achievement in research-based project learning of the students had a mean score of 84.07, exceeding the set criterion of 75%, with all 50 students (100%) meeting the criterion, and 3) students expressed a very high level of satisfaction with the research-based project learning management in the "Science Practice in Schools" course.</p> Juthamas Suppapan, Jutiporn Assawasowan, Verakiat Supmee Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/277283 Wed, 30 Apr 2025 00:00:00 +0700 The Development of Research Question Formulation Skills and the Ability to Retrieve Information from Multiple Sources through Learning Activities Using the CIPPA Model for Business Administration Students https://so04.tci-thaijo.org/index.php/nakboot/article/view/274096 <p> This quasi-experimental research aimed to investigate the development of research question formulation skills and the ability to search for information from multiple sources among fourth-year Business Administration students at Prince of Songkla University, Pattani Campus. The sample group consisted of 35 students, which is the total number of 4th-year students. The research instruments included multiple-choice tests on research question formulation skills and the ability to search for information from multiple sources, as well as a student opinion survey. Data collection was conducted over three periods (T1, T2, T3), measuring before the intervention, immediately after the intervention, and long-term after the intervention. Data analysis employed descriptive statistics (mean and standard deviation) and inferential statistics (One-Way Repeated Measures ANOVA) to compare the changes in students' skills and abilities.</p> <p> The research findings indicated that using the CIPPA model significantly improved students' research question formulation skills (mean; T1 = 12.36, T2 = 16.24, T3 = 15.12) and significantly increased their ability to search for information from multiple sources (mean; T1 = 12.48, T2 = 16.52, T3 = 15.36). The results of Mauchly's W test showed that the variance of each measurement was significantly different (x²(2) = 27.01, p &lt; .001). The Greenhouse-Geisser correction showed that the variance was significantly different (F(1.33, 51.70) = 100.58, p &lt; .001, η² = 0.72). Additionally, students expressed high satisfaction with the learning activities using the CIPPA model. The application of these research findings can be used to enhance students' research capabilities and decision-making skills in complex and rapidly changing contexts.</p> Yuttachai Hareebin, Parichard Benrit Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/274096 Wed, 30 Apr 2025 00:00:00 +0700 Strategic Marketing Development of Calcium Soap for Dairy Cooperative Group in Northeast Thailand https://so04.tci-thaijo.org/index.php/nakboot/article/view/271856 <p> The objective of this research was to study marketing strategies that influence the purchasing decision of fat and protein supplements in dairy cattle feed, demand for calcium soap as a fat and protein supplement for dairy cattle, and marketing strategy development of calcium soap as a fat and protein supplement for dairy cattle feed. The sample consisted of 376 members of dairy cooperatives in the Northeastern region. Stratified random sampling and simple random sampling were used. The statistics used in data analysis were percentages, mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The results of the study found that opinions on marketing strategies of fat and protein supplements in dairy cattle of the sample group were overall at a moderate level. When considering each aspect, it was found that the product aspect had the highest mean score, followed by the price aspect. In terms of distribution channels, respectively. The overall purchasing decision level was high. The overall demand for purchasing calcium soap of the sample group was at a moderate level. When considering each aspect, it was found that the product aspect had the highest average value, followed by the price aspect. Hypothesis testing found that the marketing strategies of price and product had a statistically significant effect on the decision to purchase fat and protein supplements in dairy feed diets at a level of 0.01, and the marketing promotion had a statistically significant effect on the decision to purchase fat and protein supplements in dairy feed diets at a level of 0.0, leading to the creation of business opportunities for commercial calcium soap products. The marketing strategy of calcium soap products has been set to meet the needs of dairy farmers who prioritize price, product, and marketing promotion.</p> napaporn wongwichit, Rawitha Thawiphrom, Onanong Poungchompu, Kaewta Boonraum, Phongpat Kiatprasert, Rungtip Kasetsing Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/271856 Wed, 30 Apr 2025 00:00:00 +0700 Guidelines for Developing Local Festivals Using the Local Culture of the Lao Wiang Community in Ban Lueak Subdistrict, Photharam District, Ratchaburi Province https://so04.tci-thaijo.org/index.php/nakboot/article/view/277370 <p> This article aims to 1) investigate the local culture, potential, and readiness of the Lao Wiang community in Ban Lueak Subdistrict, Photharam District, Ratchaburi Province, 2) develop a local festival using the local culture of the Lao Wiang community in Ban Lueak Subdistrict, Photharam District, Ratchaburi Province, and 3) propose guidelines for developing a local festival using the local culture of the Lao Wiang community in Ban Lueak Subdistrict, Photharam District, Ratchaburi Province. A mixed method was employed. Data was collected through in-depth interviews, observations, and focus group discussions with 30 key informants, including community leaders and local elders. Analyze data using item analysis and content analysis techniques. A questionnaire was used to survey the satisfaction of 372 festival participants. Data were analyzed using means and standard deviations.</p> <p> The research findings are revealed 1) The Lao Wiang Ban Luek community has a unique and strong cultural tradition and has sufficient potential to promote local festivals, 2) the development of local festivals using the Lao Wiang Ban Luek culture as a base has received satisfactory feedback from participants and the Lao Wiang network. However, there are problems and obstacles in the operation that need to be resolved, and 3) organizing a local festival using the basic culture of the Lao Wiang community leads to the development of the festival through the "PLOT" strategy, which includes Partners (network partners), Localize (local participation), Organize (good management), and Traditional (unique culture).</p> prapassorn visesprapa, Rachanida Rod-iw , Napat Yanopas Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/277370 Wed, 30 Apr 2025 00:00:00 +0700 Digital Marketing Communication of Fashion Brands that Influence the Consumer Journey of Student Consumers in Thailand https://so04.tci-thaijo.org/index.php/nakboot/article/view/272491 <p> This research aimed to study the level of awareness of digital marketing communication,the level of response throughout the consumer journey, and the digital marketing communication that affects the fashion purchase journey. An online questionnaire was used to collect data from 385 students in Thailand who had purchased fashion products through digital media. Data were analyzed using percentage, arithmetic mean, standard deviation, and multiple regression analysis.</p> <p> The research results found that most students were female (75.06%), aged between 18-22 years, 61.56% had a bachelor's degree, 69.35% had a monthly income not exceeding 10,000 baht (61.04%), and lived in the Central region and Bangkok (38.96%). For the level of awareness of digital marketing communication of fashion brands among students, it was at a high level, with the highest awareness of advertising through digital media, followed by direct marketing through digital media, public relations through digital media, sales by salespersons through digital media, and sales promotion through digital media, respectively.The level of response throughout the consumer journey was at the highest level, with the highest response in ask, followed by advocacy, action or purchase, appeal, and awareness, respectively. In addition, all aspects of digital marketing communication had a statistically significant effect on the consumer journey at the 0.05 level. In order of influence value from highest to lowest, they are digital media sales promotion,digital media advertising , digital media sales using salespeople, digital media public relations, and digital media direct marketing, respectively.</p> Shanyapat Amphansookko Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/272491 Wed, 30 Apr 2025 00:00:00 +0700 Identity of Local Crafts in Nakhon Si Thammarat Transforming into Soft Power Product Development to Enhance the Value of Cultural Goods. https://so04.tci-thaijo.org/index.php/nakboot/article/view/276671 <p> This research aimed to: 1) Study the identity of local handicrafts in Nakhon Si Thammarat Province, 2) design and develop soft power products based on handicraft identity to increase the value of cultural products, and 3) study the satisfaction of consumers towards the above-mentioned products using mixed methods research. Qualitative research collected data from 10 handicraft experts and entrepreneurs through observation, interviews, and focus group discussions. Quantitative research collected data from 50 consumers using a structured questionnaire. The research results found that the identity of local handicrafts is reflected through patterns that are linked to local wisdom, lifestyles, and beliefs, especially "Hua Namo" and "Dok Pikun". Both patterns were decoded and developed into six types of prototype handicraft products, including belt buckles, rings, bracelets, choker necklaces, accessories, and Yan Lipao handbags. The overall satisfaction assessment results were at a high level, reflecting the potential of using soft power to creatively increase the value of cultural products.</p> Thitima Rattanapong, Khwanta Hnuplong, Sutee Sophalang, Yuttakan Dissakul, Kotchaphan Sakulbuddhaphorn Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/276671 Wed, 30 Apr 2025 00:00:00 +0700 The Potential of ecotourism management: A Case study of Ban Tub Neung, Tumbon Kamphun, Amphoe Suksamran, Changwat Ranong https://so04.tci-thaijo.org/index.php/nakboot/article/view/264379 <p>This research aims to study: 1) the potential of natural tourist attractions for ecotourism development, 2) the community's capacity to support ecotourism, and 3) guidelines for developing ecotourism. This qualitative research was conducted in a specific area of Ban Thap Nuea, Moo 2, Tambon Kamphun, Amphoe Suk Samran, and Changwat Ranong. The key informants comprised 40 participants, including community leaders, residents, government representatives, and tourists. Data were collected through interviews, focus group discussions, observation, and participatory workshops, and analyzed using inductive reasoning.<br /> The research findings indicate the following:1)Tourism resource potential: 1.1) The mangrove ecosystem has significant potential for development as a tourist destination. 1.2) Other local attractions that can be integrated with tourism activities demonstrate moderate potential. 2) Community Potential: 2.1) The concept and the need for tourism development have high potential. 2.2) The way of life has high potential. 2.3) Souvenirs and local products have moderate potential. 2.4) Community storytelling. 2.5) Conservation activities, 2.6) accommodation and facilities, and 2.7) The community organizational structure, and all of the above have moderate potential. 3) Guidelines for ecotourism development include: 3.1) Creating community participation 3.2) preparing the community for tourism-related activities, 3.3) designing tourism programs that create linkages with nearby attractions, 3.4) establishing clear agreements for tourism management, and 3.5) developing effective promotional and marketing materials. Relevant agencies should prioritize tourism development in conjunction with the conservation of natural resources and the environment, while providing ongoing support to the local community.</p> Surinporn Sri-in Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/264379 Wed, 30 Apr 2025 00:00:00 +0700 Theory of Planned Behavior Effects Intentions to Rent a Private Dormitory of Students from Nakhon Si Thammarat Rajabhat University https://so04.tci-thaijo.org/index.php/nakboot/article/view/276035 <p> The purpose of this research is to study intentions in renting private dormitories from students at Nakhon Si Thammarat Rajabhat University. It consists of attitudinal factors, in terms of conformity to reference groups, and in terms of perceived behavioral control ability to provide guidelines for developing services and facilities in private dormitories that are appropriate and meet the needs of Nakhon Si Thammarat Rajabhat University students. The sample group consisted of 400 students from Nakhon Si Thammarat Rajabhat University by purposive sampling. The LISREL program was used to analyze structural equations. Data analysis for this research is divided into 2 parts: measurement model analysis and structural equation model analysis.<br /> The results of the study found that the factor that has the most influence on students' intention to rent private dormitories is attitude. It is at 0.54. The reference group conformity correlation was 0.26. and the ability to control behavior had a correlation value of 0.16, respectively. The Chi-square/df value = 2.51, RMSEA = 0.088, CFI = 0.98 and p = 0.00 at the 0.01 statistical significance level. From this research, it is possible to propose guidelines for developing services and facilities of private dormitories to meet the needs of students as follows: 1) Develop the quality of cleanliness, safety, and basic services such as internet systems, CCTV cameras, and 24-hour security systems. 2) Utilize online channels to promote the dormitory's highlights with reviews from real guests to build confidence. 3) Improve the reservation system to be more convenient, fast, and have complete information, such as room pictures, maps, and transparent prices. 4. Add activities or benefits for those who refer friends, such as a discount system. 4) Add activities or benefits for referrals, such as a discount system.</p> Pattanun Atitang, Teachita Sutthirak, Wisut Petcharat, Kunwadee Chanwichain Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/276035 Wed, 30 Apr 2025 00:00:00 +0700 The Model for Developing a Professional Learning Community that Promotes the Competence of Active Learning of Teachers at Satree Thungsong School. https://so04.tci-thaijo.org/index.php/nakboot/article/view/259649 <p> This research aimed to 1) create a professional learning community development model that promotes active learning management competencies of teachers at Satree Thungsong School. 2) examine the development model of professional learning communities that promote the proactive learning management competence of teachers, and 3) measure the effectiveness of the professional learning community development model that promotes active learning management competencies of teachers at Satree Thungsong School. The sample group by purposive sampling consisted of 5 schools with best practices in developing professional learning communities, seven experts, and twenty-five teachers. The research instruments used were in-depth interviews, consistency assessment forms, and questionnaires. Data were analyzed using frequency, IOC, content analysis, means, and standard deviations.<br /> The research results found that the professional learning community development model that promotes active learning management competence for teachers at Satree Thungsong School consisted of 7 main components, 15 sub-components, and 24 processes, with an index of consistency (IOC) of 1.0 and the overall efficiency of the model at the highest level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 4.62).</p> Supaporn Kongkanon Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/259649 Wed, 30 Apr 2025 00:00:00 +0700 Multi-Level Factors Affecting Key Success of Community-Based Tourism Management in Thailand https://so04.tci-thaijo.org/index.php/nakboot/article/view/275693 <p>This research aims to 1) study the relationship between a level factor of community members and a level factor of community, 2) study the multi-level factors of community members and community levels affecting key success in community-based tourism management in Thailand. METHODS: The quantitative method was used. The samples used were people involved in the management of community-based tourism. The sample group comprised 760 units at the member level and 190 units at the community level, obtained by multistage sampling. The instruments used to collect data were questionnaires. Data were analyzed by frequency, percentage, mean, standard deviation, Pearson correlation coefficient, and multi-level analysis. <br /> RESULTS: 1) The relationship between the level factor of community members and the level factor of community had a positive relationship at the moderate level at a statistically significant level of 0.01. 2) The multi-level analysis showed that there were five factors of community members' level, management, participation, leader, relationship, skill, and knowledge, having a positive influence on key success in community-based tourism management in Thailand at a statistically significant level of 0.001. The above five factors could be explained with 98.50% of the total variance. </p> Chalermkiart Feongkeaw, Athip Jansuri Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/275693 Wed, 30 Apr 2025 00:00:00 +0700 Academic Administration Strategies in the Post-New Normal Era of Schools under the Krabi Primary Education Service Area Office https://so04.tci-thaijo.org/index.php/nakboot/article/view/269371 <p> This research aimed to 1) study the components of preparation for learning management in the post-new normal era, 2) study the current and desired conditions of academic administration in the post-new normal era, and 3) develop the academic administration strategies in the post-new normal era. This is a mixed-methods research and quantitative research. The population is teachers and educational personnel in the Krabi Primary Educational Service Area, totaling 2,606 people. The sample consisted of 335 school administrators, academic heads, subject group heads, and teachers. A multi-stage sampling was used. The tools were questionnaires and assessment forms. The questionnaire has a reliability coefficient of 0.983. The statistical methods used for data analysis included descriptive statistics, which consisted of frequency, mean, standard deviation, and need analysis, and inferential statistics, which included confirmatory factor analysis. In the qualitative research section, key informants were nine experts who were selected purposefully. The data were collected by group discussion and analyzed by content analysis.<br /> The research findings revealed that: 1) The components of preparation for learning management in the post-new normal era included two components which were preparation of administrators and preparation of teachers. The confirmatory factor analysis results showed that the model was consistent with the empirical data (c<sup>2 </sup>= 11.04, df=7, P-value = 0.137, GFI = 0.98, AGFI = 0.93, RMSEA = 0.061). 2) The current conditions of academic administration in the post-new normal era had higher mean scores for the desired conditions in all aspects, and 3) The strategies for academic administration in the post-new normal era consisted of three main strategies which were the strategy to accelerate curriculum development, the strategy to improve teaching and learning, and the strategy to transform assessment and evaluation.</p> ๋JANTAWAN PONRAWAT, Sompong Raksatam, Werayut Chatakan Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/269371 Wed, 30 Apr 2025 00:00:00 +0700 Teamwork affecting the administration academic of schools under nakhonsithammarat educational service area office 3 https://so04.tci-thaijo.org/index.php/nakboot/article/view/275601 <p> The purposes of this research were to 1) Teamwork of Schools 2) Academic administration of Schools 3) Teamwork affecting the administration academic of schools, and 4) Guidelines for developing academic administration of schools under Nakhonsithammarat Educational Service Area Office 3. The sample of 317 Administrators and teachers of schools under Nakhonsithammarat Educational Service Area Office 3. Data were collected by a questionnaire with the reliability of 0.96 and were analyzed by percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The results of the research were as follows: 1) The overall teamwork of schools were at a high level, 2) The overall academic administration of schools were at a highest level, 3) Teamwork Participation, Interaction, Communication and Having the same goal Affecting the academic administration of Schools under Nakhonsithammarat Educational Service Area Office 3 was able to forecast the academic administration of Schools at 43 percent, Statistically significant at the .05 level. And 4) Guidelines for developing academic administration of schools were as follows; Including developing and improving the curriculum in line with changes in global society, Organize learning activities that take into account individual differences, Encourage teachers to conduct research to develop techniques for designing student-centered learning activities, Organize an educational supervision system, Set quality assurance standards to lead to operations consistent with the normal course of work. It arises from the participation of all parties.</p> Pachanida Kongchuay, Benchaporn Chanakul, Supap Temrat Copyright (c) 2025 Nakkhabut Paritat Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/nakboot/article/view/275601 Wed, 30 Apr 2025 00:00:00 +0700