YAO, L.; YUENYONG, N. Research on the Advantages and Difficulties of Online Celebrities’ Live Stream Shopping under the 4C Theory. นิมิตใหม่ รีวิว, Phayao, Thailand, v. 7, n. 2, p. 146–159, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/nmrj/article/view/268179. Acesso em: 7 ต.ค. 2026.