Nimitmai Review Journal https://so04.tci-thaijo.org/index.php/nmrj <p>Nimitmai Review journal This is a journal written in the year 2017 by the management team. And Board of Directors of the Pacific Institute of Management Sciences Has given approval in the preparation Which this journal is an online journal There is an online article submission system. Online evaluation from experts using the OJS (Open Journal System)</p> <p><strong>About Nimitmai Review</strong></p> <p>The Nimitmai Review is a peer-reviewed journal published by the Research and Development Office of Pacific Institute of Management Science (PIMS). The journal launched its first online publication in 2017 via the OJS (Open Journal System) and published in English language twice a year <strong>(</strong>in January and July<strong>)</strong>.</p> <p>The publication serves the interests of both research-oriented scholars as well as professionals in related fields of the society. The journal will be the center for gathering top-tier original international research and review articles.</p> <p>The journal is administered via online platform. Authors can submit manuscripts for review and publication through the web site. All correspondences including notification of the Editor's decision and request for revision will be done electronically; hard-copy will not be accepted.</p> <p><strong>&nbsp;</strong><strong>Objectives</strong></p> <p><strong>&nbsp;</strong>The principal purpose of the journal is to publish academic works in the fields of humanities and social sciences in the classical sense as well as related fields of study including religious, political science, public administration, law, economics, management, business administration, social development and education etc.</p> <p>A necessary criterion for publication in Nimitmai Review is that the articles entail significant academic contributions to serve the society as well as to enhance the development and integration knowledge to the wisdom society.</p> <p><strong>&nbsp;</strong><strong>Aims and Scope:</strong></p> <p>The Nimitmai Review is an international, peer-reviewed, open-access journal published twice a year, in January and July by Pacific Institute of Management Science (PIMS).&nbsp; The journal publishes articles of both research based and critical debate which promote original knowledge production through intellectual exchanges among local, regional, sub regional and global concerns.&nbsp;</p> <p>Its focus is on advancing academic debates and enhancing the development of knowledge within the humanities and social sciences in the broadest sense of the terms. The journal publishes a variety of scholarly works including research articles, discussion articles, research notes and book reviews.The editorial board welcomes high-quality research or review papers focusing on Management, ฺBusiness Administration, Public Administration, critical theory and Multidisciplinary of Humanities and Social Sciences.Or which the editor deems appropriate to be published</p> <p>The journal is published in online version, which is free for access and download.</p> <p>Interested authors are strongly encouraged to submit their articles for review and publication. Articles deemed suitable for consideration will be reviewed in a double-blind peer review process by two anonymous reviewers who are respected expert in their field.</p> <p>The journal accepts only English-language manuscripts of original research and review articles. Redundant publication will not be accepted.</p> <p><strong>Editorial Team</strong></p> <p><strong>Advisory Board</strong></p> <p>Dr. Suvimon Chaiphanphong&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Vice Chairman of PIMS Council</p> <p>Prof. Dr. Jamnong Adiwattanasit&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; PIMS Council Committee</p> <p>Asst. Prof. Dr. Surajet Chaiphanphong &nbsp;&nbsp; &nbsp;PIMS President</p> <p><strong>&nbsp;</strong><strong>Editor-in-chief</strong></p> <p>Dr. Pensri Bangbon</p> <p><strong>&nbsp;</strong><strong>Editorial Board</strong></p> <p>Prof. Dr. Sombat Kanjanakit&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Chulalongkorn University, Thailand</p> <p>Prof. Dr. Chidchanok Luasinsap&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Chulalongkorn University, Thailand&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>Prof. Dr. Sumalee Sangsri&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sukhothai Thammathirat Open University,&nbsp;Thailand</p> <p>Prof. Dr. Chaiyong Phromwong&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bangkok Thonburi University, Thailand</p> <p>Prof. Dr. Boonthan Dokthaisong&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Mahachulalongkornrajavidyalaya University, Thailand</p> <p>Prof. Dr. Ratnakar D Bala&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; IMRF Institute for Research &amp; Education, &nbsp;&nbsp;India</p> <p>Prof. Dr. Pankaj Srivastava&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;General Secretary of FATER Academic of India, India</p> <p>Prof. Dr. Raghu Raman&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;IBRA College of Technology, Oman</p> <p>Assoc. Prof. Dr. Somsak Samukkeethum National Institute of Development&nbsp;Administration, Thailand</p> <p>Assoc. Prof. Dr. Seri Wongmonta&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; &nbsp;University of Phayao, Thailand</p> <p>Assoc. Prof. Dr. Phouphet Kyophilavong &nbsp;National University of Laos, Laos</p> <p>Assoc. Prof. Dr. Meuk Kimsroeun&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build Bright University of Cambodia, &nbsp;Combodia</p> <p>Asst. Prof. Dr. Peera Panngam&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Pacific Institute of Management Science,Thailand</p> <p>Dr. Phakaphorn Butsabong&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Pacific Institute of Management Science,&nbsp;Thailand</p> <p>Dr. Rungruedee Ratchaisilp&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Pacific Institute of Management Science, Thailand&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p><strong>&nbsp;</strong><strong>Managing Editor&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></p> <p>Dr.Nittaya Wongyos</p> <p>Director, PIMS Research and Development Office</p> <p><strong>&nbsp;</strong></p> <p><strong>Assistant Managing Editor</strong></p> <p>Mr.Auttapon Larsomboon&nbsp;</p> <p><strong>&nbsp;</strong><strong>Coordinator Team&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></p> <p>Mr.Nophadol&nbsp; Thoumwong</p> <p>Mr.Methas&nbsp; Wannasuk</p> <p>Mr.Sermchanok Sittikesorn</p> <p><strong>&nbsp;</strong><strong>Nimitmai Review</strong></p> <p>Pacific Institute of Management Science</p> <p>222/2 M.1 Phaholyothin Rd., Bantam</p> <p>Mueang Phayao 56000</p> <p>Phone +66(0)54 887-188, Fax +66(0)54 887-189</p> <p>Email: [email protected]</p> <p>&nbsp;</p> Pacific Institute of Management Science en-US Nimitmai Review Journal 2730-3950 The operation and management of Chinese University students art troupes https://so04.tci-thaijo.org/index.php/nmrj/article/view/256465 <p>College students art troupes are key carriers of college art education and bases for students to participate in artistic practice, receive artistic edification and education, which can promote comprehensive development of contemporary college students. Most Chinese college art troupes are still in the initial stage of germination and exploration, and the weak cultural and artistic atmosphere brings challenges to the development of art troupes. A large number of groups are non-professional, casual, narrow, and unsustainable. There are also differences in the source of students, cultural foundation, major property and future careers. As a result, I try to understand deeply the management, operation and artistic foundation of Chinese college students art troupes in this paper. I explore and study solutions to the operation and management of college students art troupes to improve teaching levels and effects and give full play to its due role in education. I set educational goals for college students art troupes, conduct scientific teaching and management, and give advice to the role of them in practice. To develop this mode should be the basic responsibility of art education as it’s also important for the cultural development. The author wishes more people will join hands together to build a better future for the art troupe. The purpose of this article is to convey the importance of art education for building a Chinese university student art troupe with a creative and cultural consensus. Active cooperation and action should be encouraged. Necessary hardware condition and faculty members should be obtained to ensure the high-quality art education that can be more comprehensively integrated into the university student art troupe system. The operation and management mode of college students’ art troupes is necessary for creating high-quality art troupes, is also an important factor to develop college students’ creativity.</p> Beibei Guo Wasin Phromphithakkul Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-02-21 2024-02-21 7 1 1 10 Quality Management Strategy of Talent Training in Universities under Liaoning Provenience https://so04.tci-thaijo.org/index.php/nmrj/article/view/263649 <p>The objectives of this research were 1)Investigate the constituent factors of talent training quality management in universities under Liaoning Province. 2) Propose on quality management strategy of talent training in universities in liaoning province. This research was a mixed method study. Population were the Population is the Managements、Administrators and Instructors of 20 universities under Liaoning Province who have many years of experience in talent training and quality management. Use Krejcie and Morgan (1970) sampling a total of 270. There are five key informants, namely experts and scholars in talent training and quality management. Obtained by purposeful sampling. The instrument used a semi-structured interview form, questionnaire and focus group discussion form. The research is divided into three processes: research scheme preparation, research procedure and research report. The statistical data used for data analysis are: data analysis includes frequency, percentage, average value, standard deviation and the combination of exploratory factor analysis and content analysis. The results show that: 1) The research object has six components: including the process management of talent training quality, improving teachers' teaching quality and students' learning ability, the evaluation system and achievement management of talent training, perfecting the management system of teachers and students, improving the participation of teachers and students and innovating the quality management system of talent training; And 2) 15 strategies for talent training quality management in Universities under Liaoning Province: there are two strategies for talent training quality process management, three strategies for improving teachers' teaching quality and students' learning ability, three strategies for talent training evaluation system and achievement management, three strategies for improving teachers' and students' management system, two strategies for improving teachers' and students' participation, and two strategies for innovating talent training quality management system.</p> tan huili Sutida Howattanakul Sataporn Pruettikul Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-02-21 2024-02-21 7 1 11 24 The Effect of Using Enjoying Learning English through Edutainment to Enhance English skills for EFL learners https://so04.tci-thaijo.org/index.php/nmrj/article/view/268677 <p>This research aims to study the effect of using English learning through edutainment to enhance English skills for EFL learners, to improve low achievers’ English skills (listening, speaking, reading, grammar, and vocabulary), and to enhance low achievers’ positive attitudes towards English learning. This investigation was conducted using a quantitative approach. Target sampling was used to select 22 undergraduate students re-enrolled in the English Communication course in the second semester of the academic year 2022 as the study's sample size. Data analysis tools such as SPSS and t-tests were employed. The findings show that the majority of participants noted that learning English through edutainment could increase their confidence in learning English. They could learn English not only through books but also through music, animations, or movies on the Internet. They stated that they could apply the knowledge they had learned in their daily lives and their normal English classes. They opined that the class enjoyed and wanted to learn more in normal classes. The average score on the pretest was 13.91 = (1.93), whereas that on the posttest was 32.95 = (1.84). The average score of the post-test (32.95) was significantly higher than the average score of the pre-test (13.91). On average, the evaluation was satisfactory for the participants. The mean score is 3.82. The standard deviation is 0.39. According to the survey of the statements of the activities, the participants satisfied the evaluation that they were informed of the criteria before studying (the highest X-bar is 4.23), whereas the clear criteria for evaluation had the lowest average satisfaction score (X-bar = 3.86; S.D. = 0.35).</p> Thaweesak Linkhome Jariyaporn Tapin Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-02-21 2024-02-21 7 1 25 39 Mechanism Training Management of Innovative Talents in Higher Education under Liaoning Province https://so04.tci-thaijo.org/index.php/nmrj/article/view/264042 <p><strong>Abstracts</strong><a href="#_ftn1" name="_ftnref1"><strong><sup>[1]</sup></strong></a></p> <p>The objectives of this research were: (1) to examine the composition factors of innovative talents training management in higher education under Liaoning Province; and (2) to propose the management mechanism of innovative talents training in higher education under Liaoning Province.</p> <p>This research was a mixed method study. The population is administrators, professors, instructors of 20 universities under Liaoning Province. They have many years of experience in innovation education and talent cultivation management. A total of 877. Krejie and Morgan (Table 1970) obtained a total of 280 samples using stratified sampling technique. There are five key information providers, namely experts and scholars in innovation education and talent cultivation management. Obtained through purposeful sampling. The tools used for data collection include semi-structured interview form, five-level questionnaire and focus group discussion form. The research was divided into three processes: research plan preparation, research procedure and research report. Statistical data used for data analysis include frequency, percentage, average, standard deviation, and combination of exploratory factor analysis and content analysis.</p> <p>The research results showed that: (1) there were four components of Mechanism training management of innovative talents in higher education under Liaoning Province which consisted of &nbsp;management of innovative education process, the internal management of innovative talent training, the innovative talent training mode in colleges and universities, and the improvement of students' innovative ability; and (2) There are 14 strategies for the management system of innovative talents cultivation in colleges and universities under Liaoning Province: there were four strategies for the management of innovative education process, three strategies for the internal management of innovative talents cultivation, three strategies for the innovative talents cultivation mode in colleges and universities, and four strategies for improving students' innovative ability. The research results were aimed at promoting and improving the development of innovative talent training management system in colleges and universities under Liaoning Province.</p> <p><strong><em>Keywords:</em></strong> Innovative talent, Talent training management, Higher education under Liaoning Province</p> <p>&nbsp;</p> <p><a href="#_ftnref1" name="_ftn1"></a>&nbsp;</p> Liu Guoqing Sutida Howattanakul Sataporn Pruettikul Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-02-21 2024-02-21 7 1 40 56 Superpowers and Hybrid Warfare https://so04.tci-thaijo.org/index.php/nmrj/article/view/255245 <p>The hybrid warfare is a new form of warfare, it uses military methods in conjunction with peacetime civilian methods to accomplish traditional military objectives such as to control or occupation of territories, and to change some facts on the ground without having to show face-to-face conflicts. The aim of the hybrid warfare was to achieve the final success of the mission with some degree of force and violence, or to define areas for some decisive military operations, to offensive and defensive capabilities in the event of an actual conflict. Hybrid warfare in America, Russia, and China took measures without a direct military confrontation between state and state, which would constitute a breach of the treaty. Warfare practiced in peacetime can pose a long-term threat to regional security. It was a threat to the peace and stability of the state that has been committed. The pillars for overthrowing foreign governments when the mighty nation began hybrid warfare, consist of three parts: 1) People fall victim or fool (The Fools), 2) A person who agrees to treacherously and works for a foreigner(The Tools), and 3) Foreign government representatives who came to direct the protests (The Foreign Agents),they had funding to support the media office, which works as a voice for claiming to support democracy, coordination with all groups along with funding NGOs to join the protest. Thailand is on the defensive against the war of thousands., and some organizations have received foreign money to mess around in Thailand many times, but haven't seen the Thai NSC move as they should. Maybe because the secretary, the latter NSC is usually a soldier who specializes in fighting enemies in the form of an army but not related to war which opponents use social science and humanities discourse as a weapon in the war.</p> Peera Panngam Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-19 2024-04-19 7 1 57 65 Effects of Self-Management on Academic Achievement of Music Teachers-Making Education Students at Local Universities In Hunan Province, Chaina https://so04.tci-thaijo.org/index.php/nmrj/article/view/256182 <p>This study was presented the improving self-management ability can effectively improve personal achievement. Though research objectives to study the status quo and influence of self-management and academic achievement of students of music teacher education at local universities. It was used a mixed analysis method to analyze the overall status and differences of self-management and academic achievement, and explore the relationship between them. The analysis results showed that the self-management ability and academic achievement level of music teachers-making education students at local universities need to be improved. There are obvious differences in the self-management ability of music teachers-making education students of different grades, genders and family incomes. Self-management has a significant positive impact on academic achievement. Occupational identity and Career planning play an intermediary role in the influence of self-management on academic achievement. Discussion on academic achievement In this study, academic achievement is measured by two variables: academic achievement and practical ability. Quantitative research results show that the percentage score of academic performance of music teachers-making education students in Hunan University is 63.7, and the percentage score of practical ability is 67.2. This shows that the academic achievement of music teachers-making education students in Hunan University is still at a low level, and it is urgent for the school to take measures to change this situation. In qualitative research, policy makers believe that it is necessary to improve students' self-management ability to improve their academic achievement. Policy executors said that to improve the academic achievement of music teachers, universities and students need to work together. Most students think that their academic achievement is not ideal, and the school needs to strengthen management and training.</p> Xiyu Huang Eksiri Niyomsilp Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-19 2024-04-19 7 1 66 80 Psychological Crisis of systematic Analysis and Management Strategy of University in Shandong of Chaina https://so04.tci-thaijo.org/index.php/nmrj/article/view/263158 <p>This Article aimed to study psychological crisis of systematic analysis and management strategy of university in Shandong of China. A target population of 134,580 college students studying in six universities in Yantai, Shandong Province was selected. A purposive sampling method was used to draw a sample of 439 according to the formula of Yamane equation, and the instrument used to collect data was a questionnaire. In this paper, a quantitative study was conducted using questionnaires. The tools used for the analysis were demographics, correlation analysis and AMOSS.26 analysis. Results: stressful life events (57.88 ± 20.58), psychological vulnerability (49.68 ± 13.87), psychological crisis ((10.2 ± 10.07), total score of stressful life events was positively correlated with psychological crisis performance score (r=0.605, p&lt;0.05) and with total score of psychological vulnerability (r=0.0.735, p&lt; 0.05); psychological The total psychological vulnerability score was positively correlated with the psychological crisis performance score (r = 0.716, P&lt;0.05). Psychological vulnerability partially mediated the relationship between life events and psychological crisis, with a partial mediation effect of 0.301, accounting for 71.32% of the total effect. Conclusion Stressful life events can have both a direct effect on psychological crisis of college students and an indirect effect on psychological crisis through the level of psychological vulnerability. We should actively pay attention to the effects of stressful life experiences on college students' psychological well-being, reduce the sources of stressful crises, strengthen mental health education, and adopt suitable Strategy for psychological crisis management in colleges and universities. it can be concluded that the factors that cause the psychological crisis of Shandong college students in China mainly include four aspects. 1. Personal reasons 2. Family factors:3. School factors 4. Social factors.</p> Sun Yao Wasin Phromphithakkul Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-19 2024-04-19 7 1 81 92 Developping 21st Century Leadership Skills Indicators for School Administrators in Anshan Normal https://so04.tci-thaijo.org/index.php/nmrj/article/view/263317 <p>The objectives of this research were: 1) To explore the factors and indicator of 21st century leadership skills for school administrators under Anshan Normal University, Liaoning province. 2) To modelling the 21st century leadership skills indicators for school administrators under Anshan Normal University, Liaoning province.The total population of this study included 1,142 administrator and teachers from Anshan Normal University in Liaoning, the People's Republic of China. A stratified random sampling method was used to sample, totaling 480 persons. The instrument for collecting data was a questionnaire. Descriptive statistics and the Confirmatory Factor Analysis were used to perform data analysis using statistical software. Research results revealed that 1) the factors in these studies screened from theoretical framework, it’s consisted of 4 key factors and 13 indicators of 21st century leadership skills. The 4 key factors were: Communication Skills, Creative Skills, Vision Skills, and Cooperation Skills. 2) the developed model of 21 century leadership skills indicator for school administrators under Anshan Normal University is consistent with the empirical data, the value of Chi-square all in line with specified criteria. And the key factors had the weight between 0.84 - 0.9 higher than 0.70; sub-factors/ indicators between 0.70 - 0.92, higher than the criterion as 0.30. should encourage the adoption of this developed model. It was used as a guideline for developing leadership skills in the 21 century for school administrators at Anshan Normal University focus on key components, sub-components, and indicator levels, as the findings showed, because of the developed models were consistent with empirical data. By adopting the model as a development guide, the importance of the main elements should be taken into account. The research found that there are descending components weight values.</p> chen yi Peerapong Tipanark Pornthep Muanman Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-23 2024-04-23 7 1 93 107 The Impact of Creative Leadership, Organizational Resilience, and Cultural Change toward Developing Tourism in Rural Communitas in Anhui, Chaina https://so04.tci-thaijo.org/index.php/nmrj/article/view/265926 <p>This research article the objectives of this study are as follows: 1) To explore the perspectives of creative leadership, organizational resiliency, and cultural change in growing rural tourism. 2) Examine the influence of innovative leadership, organizational resilience, and cultural change on the development of rural tourism and 3) Examine how organization resilience positively mediates the relationships between creative leadership, cultural change, and tourism development in rural communities in Anhui, China. This research design uses qualitative and quantitative methods to complete objectives and test hypotheses. Questionnaires were distributed to group travelers' leaders and members to select respondents based on expertise, availability, convenience, and interest. Construct validity was examined using confirmatory component analysis and tests of convergent and discriminant validity. Path analysis was conducted to determine whether the hypothesis and organizational resilience mediate the route. In Anhui, China, where rural tourism is growing, research was done on creative leadership, organizational resilience, and cultural change. Confirmatory factor analysis is used to test if a factor and its observed variable match the researcher's theoretical relationship. According to the hypothesis, the effect of creative leadership on tourism development in rural villages in Anhui, China, is statistically significant. The impact of organizational resilience on tourism development in rural villages in Anhui, China, is statistically significant. The impact of creative leadership on organizational resilience in developing tourism in rural villages in Anhui, China, is statistically significant. Qualitative research showed that cultural tourism development requires recognizing capacity, establishing communication and relationships, empowering local communities, ensuring staff continuity, and sharing authority with the community. Rural communities are important as they have an effect on economic, social, cultural, and environmental development. Future research should adopt a multifaceted strategy to better comprehend the relationships between leadership, organizational resilience, and cultural change in the tourism industry.</p> Fang Li Chayanan Kerdpitak Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-24 2024-04-24 7 1 108 121 The Impact of Tourism Destination Image and Service Innovation on Tourist Loyalty through Perceived Value https://so04.tci-thaijo.org/index.php/nmrj/article/view/269725 <p>This research article the objectives of this study are as follows: 1) To explore the perspectives of creative leadership, organizational resiliency, and cultural change in growing rural tourism. 2) Examine the influence of innovative leadership, organizational resilience, and cultural change on the development of rural tourism and 3) Examine how organization resilience positively mediates the relationships between creative leadership, cultural change, and tourism development in rural communities in Anhui, China. This research design uses qualitative and quantitative methods to complete objectives and test hypotheses. Questionnaires were distributed to group travelers' leaders and members to select respondents based on expertise, availability, convenience, and interest. Construct validity was examined using confirmatory component analysis and tests of convergent and discriminant validity. Path analysis was conducted to determine whether the hypothesis and organizational resilience mediate the route. In Anhui, China, where rural tourism is growing, research was done on creative leadership, organizational resilience, and cultural change. Confirmatory factor analysis is used to test if a factor and its observed variable match the researcher's theoretical relationship. According to the hypothesis, the effect of creative leadership on tourism development in rural villages in Anhui, China, is statistically significant. The impact of organizational resilience on tourism development in rural villages in Anhui, China, is statistically significant. The impact of creative leadership on organizational resilience in developing tourism in rural villages in Anhui, China, is statistically significant. Qualitative research showed that cultural tourism development requires recognizing capacity, establishing communication and relationships, empowering local communities, ensuring staff continuity, and sharing authority with the community. Rural communities are important as they have an effect on economic, social, cultural, and environmental development. Future research should adopt a multifaceted strategy to better comprehend the relationships between leadership, organizational resilience, and cultural change in the tourism industry.</p> <p> </p> Xijun Jiang Chaithanaskorn Phawitpiriyakliti Sid Terason Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-23 2024-04-23 7 1 122 139 Factors Influencing Employee’s Satisfaction with Public Space in Medical and Elderly Institutions https://so04.tci-thaijo.org/index.php/nmrj/article/view/265030 <p>This Article aimed to study, to examine the relationship between spatial quality, perceived value, employee expectations and employee satisfaction, like wise investigate the mediating effect of perceived value on the relationship between spatial quality and employee satisfaction, and analyse the mediating effect of employee expectation on the relationship between spatial quality and employee satisfaction. Data were collected from employees of medical and nursing institutions in Shanxi Province, China (n=463). The tool used to collect the data was spss21.0 and the analysis software was AMOS21.0. data were analysed through descriptive statistics. Spatial quality has a significant effect on employee satisfaction; spatial quality has a significant effect on perceived value; spatial quality has a significant effect on employee expectation; employee expectation has a significant effect on perceived value; perceived value has a significant effect on employee satisfaction; employee expectation has a significant effect on employee satisfaction; perceived value has a mediating effect between spatial quality and employee satisfaction; employee expectation has a mediating effect between spatial quality has a mediating effect on employee satisfaction. Suggestions Based on the model study in this thesis, it is recommended that hospital logistics and other employee can take the following steps to improve spatial quality, employee satisfaction, employee expectations and perceived value. Strengthen the maintenance and renewal of equipment: hospital logistics can regularly inspect medical equipment, furniture, air conditioning and other facilities, and timely repair or replace ageing equipment to ensure that the facilities and equipment are in good condition. And other employee can improve their service awareness and service quality through regular training to provide a better service experience for hospital employee and enhance their perceived value and satisfaction.</p> Wang Bo Pratikshya Bhandari Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-24 2024-04-24 7 1 140 150 The Role of University in Achieving Sustainable Development Goals of Sripatum University in Thailand. https://so04.tci-thaijo.org/index.php/nmrj/article/view/272063 <p>Universities are increasingly engaging with the Sustainable Development Goals (SDGs). As well as Sripatum University, because SDGs are seen as enablers of societal transformations and transformations within universities. This research article aims to study the situation of Sripatum University in SDGs and to establish a policy to support sustainable development goals. We use qualitative methods, utilizing a literature review, structured observation and comprehensive in -depth interviews. There are five key informants which was selected by purposive sampling, 16 participants, including students, academics (lecturers)<strong>, </strong>sustainability coordinators, executives and support services. The instrument for this research was guideline for interview, Data was analyzed by content analysis. This study shows that the president has appointed a working group to drive the sustainable development goals. During the academic year 2022-2023, Sripatum University focuses on 6 groups of SDGs, including SDG 4: Quality Education, SDG-5: Gender Equality, SDG-7: Affordable and Renewable Energy, SDG-9: Innovation and Infrastructure, SDG-16: Peace and Justice and strong institutions, and SDG-17: Partnerships for the Goals. But knowledge, understanding and awareness in SDGs in staff and students are so little. Whereas everyone has continued to carry out activities or projects linked to the SDGs. However, they do not understand the relevance or relationship in the SDGs. Five strategies of the Sripatum University to encourage faster achievement of the targeted SDGs are proposed are as follows: Curriculum Integration, Research and Innovation, Community Engagement, Partnerships and Collaboration and Communication.</p> Kanidta Chairattanawan Monnapa Thapsut Copyright (c) 2024 Nimitmai Review Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-04-30 2024-04-30 7 1 151 160