Nimitmai Review Journal
https://so04.tci-thaijo.org/index.php/nmrj
<p>Nimitmai Review journal This is a journal written in the year 2017 by the management team. And Board of Directors of the Pacific Institute of Management Sciences Has given approval in the preparation Which this journal is an online journal There is an online article submission system. Online evaluation from experts using the OJS (Open Journal System)</p> <p><strong>About Nimitmai Review</strong></p> <p>The Nimitmai Review is a peer-reviewed journal published by the Research and Development Office of Pacific Institute of Management Science (PIMS). The journal launched its first online publication in 2017 via the OJS (Open Journal System) and published in English language twice a year <strong>(</strong>in January and July<strong>)</strong>.</p> <p>The publication serves the interests of both research-oriented scholars as well as professionals in related fields of the society. The journal will be the center for gathering top-tier original international research and review articles.</p> <p>The journal is administered via online platform. Authors can submit manuscripts for review and publication through the web site. All correspondences including notification of the Editor's decision and request for revision will be done electronically; hard-copy will not be accepted.</p> <p><strong> </strong><strong>Objectives</strong></p> <p><strong> </strong>The principal purpose of the journal is to publish academic works in the fields of humanities and social sciences in the classical sense as well as related fields of study including religious, political science, public administration, law, economics, management, business administration, social development and education etc.</p> <p>A necessary criterion for publication in Nimitmai Review is that the articles entail significant academic contributions to serve the society as well as to enhance the development and integration knowledge to the wisdom society.</p> <p><strong> </strong><strong>Aims and Scope:</strong></p> <p>The Nimitmai Review is an international, peer-reviewed, open-access journal published twice a year, in January and July by Pacific Institute of Management Science (PIMS). The journal publishes articles of both research based and critical debate which promote original knowledge production through intellectual exchanges among local, regional, sub regional and global concerns. </p> <p>Its focus is on advancing academic debates and enhancing the development of knowledge within the humanities and social sciences in the broadest sense of the terms. The journal publishes a variety of scholarly works including research articles, discussion articles, research notes and book reviews.The editorial board welcomes high-quality research or review papers focusing on Management, ฺBusiness Administration, Public Administration, critical theory and Multidisciplinary of Humanities and Social Sciences.Or which the editor deems appropriate to be published</p> <p>The journal is published in online version, which is free for access and download.</p> <p>Interested authors are strongly encouraged to submit their articles for review and publication. Articles deemed suitable for consideration will be reviewed in a double-blind peer review process by two anonymous reviewers who are respected expert in their field.</p> <p>The journal accepts only English-language manuscripts of original research and review articles. Redundant publication will not be accepted.</p> <p><strong>Editorial Team</strong></p> <p><strong>Advisory Board</strong></p> <p>Dr. Suvimon Chaiphanphong Vice Chairman of PIMS Council</p> <p>Prof. Dr. Jamnong Adiwattanasit PIMS Council Committee</p> <p>Asst. Prof. Dr. Surajet Chaiphanphong PIMS President</p> <p><strong> </strong><strong>Editor-in-chief</strong></p> <p>Dr. Pensri Bangbon</p> <p><strong> </strong><strong>Editorial Board</strong></p> <p>Prof. Dr. Sombat Kanjanakit Chulalongkorn University, Thailand</p> <p>Prof. Dr. Chidchanok Luasinsap Chulalongkorn University, Thailand </p> <p>Prof. Dr. Sumalee Sangsri Sukhothai Thammathirat Open University, Thailand</p> <p>Prof. Dr. Chaiyong Phromwong Bangkok Thonburi University, Thailand</p> <p>Prof. Dr. Boonthan Dokthaisong Mahachulalongkornrajavidyalaya University, Thailand</p> <p>Prof. Dr. Ratnakar D Bala IMRF Institute for Research & Education, India</p> <p>Prof. Dr. Pankaj Srivastava General Secretary of FATER Academic of India, India</p> <p>Prof. Dr. Raghu Raman IBRA College of Technology, Oman</p> <p>Assoc. Prof. Dr. Somsak Samukkeethum National Institute of Development Administration, Thailand</p> <p>Assoc. Prof. Dr. Seri Wongmonta University of Phayao, Thailand</p> <p>Assoc. Prof. Dr. Phouphet Kyophilavong National University of Laos, Laos</p> <p>Assoc. Prof. Dr. Meuk Kimsroeun Build Bright University of Cambodia, Combodia</p> <p>Asst. Prof. Dr. Peera Panngam Pacific Institute of Management Science,Thailand</p> <p>Dr. Phakaphorn Butsabong Pacific Institute of Management Science, Thailand</p> <p>Dr. Rungruedee Ratchaisilp Pacific Institute of Management Science, Thailand </p> <p><strong> </strong><strong>Managing Editor </strong></p> <p>Dr.Nittaya Wongyos</p> <p>Director, PIMS Research and Development Office</p> <p><strong> </strong></p> <p><strong>Assistant Managing Editor</strong></p> <p>Mr.Auttapon Larsomboon </p> <p><strong> </strong><strong>Coordinator Team </strong></p> <p>Mr.Nophadol Thoumwong</p> <p>Mr.Methas Wannasuk</p> <p>Mr.Sermchanok Sittikesorn</p> <p><strong> </strong><strong>Nimitmai Review</strong></p> <p>Pacific Institute of Management Science</p> <p>222/2 M.1 Phaholyothin Rd., Bantam</p> <p>Mueang Phayao 56000</p> <p>Phone +66(0)54 887-188, Fax +66(0)54 887-189</p> <p>Email: Pensri.2508@gmail.com</p> <p> </p>Pacific Institute of Management Scienceen-USNimitmai Review Journal2730-3950Management Construction of University Traditional Orchestras in Shandong Province, China
https://so04.tci-thaijo.org/index.php/nmrj/article/view/256464
<p>As a special form of expression of traditional culture and elegant art, folk music troupe plays an important role in practical teaching in Chinese universities. The establishment of traditional orchestra( TO )has become a symbol of highlighting the quality of practical teaching in Chinese universities. However, the development of folk music troupes in Chinese colleges and universities is not balanced. There are many problems, such as incomplete establishment, unbalanced performance level, lack of sustainable development motivation and so on. Based on the extensive investigation, this study selects five schools at different levels, including Dezhou University, Liaocheng University, Shandong University (Weihai), Ocean University of China and Zaozhuang College, to conduct a questionnaire survey and case study, using the research methods of anthropology, sociology and art education management to explore the college folk music Troupes The scientific nature, effectiveness and internal regularity of the operation and management mode can scientifically solve various problems existing in the development process of the above-mentioned college folk music troupes, and provide a complete set of theoretical basis and practical examples for the construction of the operation and management mode of Chinese Ordinary University TO. The viewpoint of this paper is based on the investigation of local college folk music troupes in Shandong Province. The theory prototype of College folk music troupe management mode constructed by the principle of art management should be constantly applied to the actual project. According to the implementation of the project, the theory should be fully combined with practice and interactive sublimation can establish a real suitable one The theory and method of educational mechanism in Chinese universities. Due to the constraints of time, funds, personal energy.</p>Wen DuanFuangfa Amponstira
Copyright (c) 2024 Nimitmai Review Journal
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2024-06-142024-06-14722135The Impact of Social Innovation and Perceived Values Towards Cultural Tourism in Rural Villages in Anhui, China
https://so04.tci-thaijo.org/index.php/nmrj/article/view/273105
<p>This study investigates the influence of social innovation and perceived values in creative tourism in China. Using a mixed-methods research design, the study focuses on travelers and community leaders in rural areas. The results show significant differences social awareness and innovative collaboration. The study also evaluates the structural validity of a questionnaire using Pearson correlation coefficients and validated factor analyses. The findings have implications for tourism destination growth and policies in rural villages in Anhui, China. Primary contributors to a community's status as a creative tourism include social innovation, value perception, creative tourism, local management, responsible tourism practices, and collaboration with local businesses and stakeholders. Social innovations, involving cooperation and solutions to societal problems, can overcome tipping points in three phases, influencing tourism development by examining characteristics and actors' motivations. This can lead to environmental benefits like resource conservation and reduced carbon emissions. Integrated leadership development with environmentally responsible practices can align businesses with responsible tourism principles and contribute to the overall well-being of their locations. Implementing environmental initiatives can lead to resource conservation and reduced carbon emissions. Integrating leadership development programs with responsible tourism practices aligns operations with local well-being, enhancing reputation and customer loyalty, and attracting top talent. Future research should integrate research and development and operational research to explore creative tourism and agritourism, revealing potential synergies and impacts. This interdisciplinary approach could uncover sustainable development opportunities, community engagement in rural areas, and strategies for economic growth and cultural preservation. This could lead to innovative tourism products and experiences.</p> <p> </p>Kanyamon KanchanathaveekulWannaporn Buddhapoompitak Wanlapha SrithongphimHassachai Tangmungmee
Copyright (c) 2024 Nimitmai Review Journal
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2024-06-142024-06-14723643Green Synergy: The Impact of Knowledge Sharing, Green Dynamic Capabilities, and Business Model Innovation on Green Innovation in Manufacturing Enterprises
https://so04.tci-thaijo.org/index.php/nmrj/article/view/269865
<p>More and more enterprises are turning their attention to green innovation (GI), and business leaders have realized that it's a crucial tool to address the aforementioned environmental issues. While current literature has investigated green innovation from the perspectives of environmental taxes environmental regulations, environmental equity, trading green credit, few studies have explored the effects of business model innovation on green innovation in the context of government pressure and under conditions of uncertainty. Based on theories such as the resource-based view and dynamic capabilities, this research presents a novel framework for investigating how green knowledge sharing (GKS), and green dynamic capabilities (GDC) business model innovation (MBI) affect green innovation (GI). Data consisted 482 respondents from Chinese manufacturing industries, and seven substantial hypotheses were verified regarding the direct, mediating effect of targeted variables in confounding ways using partial least squares structural equation modeling. The finding shows that both green knowledge sharing green dynamic capabilities and business model innovation have significant and positive impacts on and green innovation. Furthermore, the influence of business model innovation on green innovation under government encouragement is crucial, which is an aspect has been less explored in existing literature. This research validated the study hypotheses, further confirming the connections between green knowledge sharing, green dynamic capabilities, business model innovation, and green innovation. Overall, this study offers robust theoretical support and empirical evidence to comprehend and drive the development of green innovation in Chinese manufacturing enterprises.</p>Jiaying QinChaithanaskorn PhawitpiriyaklitiSid Terason
Copyright (c) 2024 Nimitmai Review Journal
https://creativecommons.org/licenses/by-nc-nd/4.0
2024-05-112024-05-1172120