Nimitmai Review Journal

Guidelines for the use of learning resources for learning in educational institutions under the Office of the Primary Educational Service Area 1, Nakhon Sawan Proveince.

Tue, 31 Dec 2024 00:00:00 +0700

This research aimed to study the conditions and find ways to use learning resources for learning in educational institutions. The research was conducted in 2 steps: Step 1: Study the conditions of learning resources for learning in educational institutions. The sample group consisted of 291 school administrators and teachers under the Office of the Primary Educational Service Area 1, Nakhon Sawan. The research instrument was a 5-level rating scale questionnaire with a reliability of 0.96. The statistics used for data analysis were percentage, mean, and standard deviation. Step 2: Find ways to use learning resources for learning by organizing focus group discussions. Data analysis was conducted using content analysis. The results of the research found that: 1. The conditions of learning resources for learning in educational institutions were overall at a high level. It was found that the highest level of learning resources for learning was in the areas of media, materials, equipment, and educational technology. And the aspect with the least use of learning resources for learning is natural resources. 2. Guidelines for using learning resources for learning of educational institutions in 5 aspects:2.1) Personnel aspect: Schools should assign responsible persons to use learning resources continuously and efficiently. 2.2) Natural resources aspect: Schools should survey the need to use learning resources and promote activities in using learning resources. 2.3) Place aspect: Schools should hold meetings to jointly express opinions on using learning resources. 2.4) Arts and culture aspect: Schools should coordinate with communities and create local curricula to provide students with a curriculum to learn about the community’s way of life. 2.5) Media, materials, and technology aspect: Schools should appoint a committee to survey learning resources and the need to use learning resources.

Evaluation Study of Design Management in Urban Public Space after Renewal - A Case Study of Chongqing Zhujiang Road

Yuan Yuan, Jiraporn Khantong — Thu, 09 Jan 2025 00:00:00 +0700

This thesis takes the public space of Chongqin2g urban commercial neighborhood as the research object, and chooses Zhujiang Road as a representative case of public space in renewal. Taking the residents' feeling of use as the most basic judgement standard, we adopt the satisfaction evaluation method of Post-Occupancy Evaluation (POE), combining the knowledge of design management, statistics, architecture, sociology and other disciplines to carry out a post-occupancy evaluation study on the research object. Analyse the humanities, behaviours and feelings of use in the renovated space, and dissect the residents' real thoughts and feelings of use in the renovated space. A hierarchical comprehensive evaluation framework for the renewal of commercial neighbourhoods is built, and the indicator system and methods for the urban public space after renewal are constructed, on the basis of which the planning path for the renewal of urban public space is proposed. Through the post-use evaluation study of the Pearl River Road neighbourhood, it can be seen that the users' satisfaction rating of the overall effect of the renovation of Pearl River Road is 2.756 points (total 5 points), which is in a general state. "Overall spatial layout", "green landscape", "humanistic atmosphere", "employment and income improvement effect The ratings of "overall spatial layout", "green landscape", "humanistic atmosphere", and "employment and income improvement effect" are relatively high, and the regeneration is worthy of recognition in these aspects. However, the ratings for "traffic improvement effect", "pavement signals and markings", and "openness and maintenance" are low, and further renovation is needed.

Occupational Identity, Organizational Identity and Job Engagement

Yao Yun , Bijay Sigdel — Mon, 02 Dec 2024 00:00:00 +0700

The article finds overview teacher recruitment system in China, established for over two decades, has intricately shaped the dynamic interaction between educators and educational institutions. This framework has facilitated the evolution of a modern university personnel system, promoting rational workforce mobility and efficient resource allocation. In the current era marked by a comprehensive reform of teacher team construction, there is a heightened focus on enhancing teacher engagement, which is a key concern for both societal stakeholders and educational administrators. This study employed a mixed methods approach, combining quantitative and qualitative methodologies. A survey involving 430 teachers from higher education institutions and in-depth interviews with 6 teachers were conducted. The analysis revealed a significant positive impact of occupational identity on both organizational identity and job engagement. Organizational identity was identified as a partial mediator in the relationship between occupational identity and job engagement. Additionally, the study highlighted the moderating role of individual-organizational value fit in the connection between organizational identity and occupational identity. Building upon the aforementioned conclusions, practical recommendations are proposed for targeted interventions focused on elevating levels of occupational identity, organizational identity, and individual-organizational value fit. These concerted efforts are envisaged to collectively advance the overarching goal of augmenting teachers' engagement within the academic milieu. The perspectives considered encompass inputs from school administrators, societal stakeholders, and individual educators. 1)Focus on the Organizational and Cultural Atmosphere in Higher Education Institutions. 2)Improving Teachers' Occupational Image in Society. 3)Developing a Rational Incentive System for Teachers. 4)Building a Harmonious and Equitable Working Environment.

Transformational Leadership Model for Higher Art School Executives in QINHUANGDAO Under Hebii Province.

Qiao Hanyi, Peerapong Tipanark , Pornthep Muangman — Tue, 31 Dec 2024 00:00:00 +0700

The Article had Objectives of this research were: (1) to determine the components and indicators of transformational leadership for higher art school administrators in Qinhuangdao, under Hebei province; (2) to propose the model of transformational leadership for higher art school administrators in Qinhuangdao, under Hebei province. The research was emphasized on quantitative research. The population of this study included 710 administrators and teachers of higher art schools in Qinhuangdao under Hebei province the People's Republic of China. A stratified random sampling was used to sample, totaling 260 persons. The instrument for collecting data was a questionnaire. Descriptive statistics, percentage, arithmetic mean standard deviation, and the Confirmatory Factor Analysis were used to perform data analysis through the statistical computer software. Research results revealed that (1) the components and indicators was screened from theoretical framework, it consisted of 5 components and 15 indicators namely: Idealized influence, inspirational motivation, intellectual stimulation, individualized consideration, and creating a shared vision (2) Transformational leadership model that developed for higher art school administrators was fit with the empirical data, the value of Relative Chi-square (χ²/df) = 1.90, Goodness of Fit Index (GFI)= 0.98, Adjusted Goodness of Fit Index (AGFI)= 0.92, and Root Mean Square Error of Approximation (RMSEA)= 0.04, all in line with specified criteria. And the key factors had the weight between 0.84 - 0.97, higher than 0.70.

Suitable Development of an Economic Stability: Focus on Tourism Dependent Countries; A Case Study of Pathaya, Chonburi, Thailand.

Khwanchol Hasayotin — Tue, 31 Dec 2024 00:00:00 +0700

Thailand's economic system is reliant on the tourism industry. It was found that the tourism industry is mainly responsible for about 17% of Thailand's GDP. The research was done to show case studies from Chonburi Province and get information from small and medium-sized (SME) businesses. The method of gathering information was in-depth, open-ended interviews. The results found that small hotel businesses are subject to a high tax rate and substantial expenses, prior to COVID-19, excessive charges were identified as a problem. Because technological advancement cannot replace this type of hospitality business, labour has a negative impact on the Pathaya tourism sector. The research shows that getting more first-time tourists is not the most important thing right now. Instead, it is to run and protect the hotel industry, which is the most important part of Pathaya's economy. As a result, the development of economic stability in the tourism industry in Pathaya, Chonburi, Thailand, in the wake of the Covid-19 pandemic, will require a multi-faceted approach that involves revitalising the industry, diversifying the tourism offer, supporting local businesses, encouraging sustainable tourism, investing in tourism infrastructure, promoting Pathaya as a destination, and collaborating between the government and the industry. Another focus group from the government sector should be interviewed for further research. Holistic data collecting is adaptable and concentrates on key information from a variety of perspectives. The government sector ought to be made up of individuals with ties to Thailand's Tourism Authority to make the analysis more thorough, it will be chosen among individuals with knowledge of the tourism sector.

Factors Affecting Student Affairs Administration competency in Fuyang Normal University Under Anhui Province

Liu Wenjing, Peerapong Tipanark , Pornthep Mengman — Tue, 31 Dec 2024 00:00:00 +0700

This research article The objectives of this research were: (1) to determine the student affairs administration competency and the factors affecting the administration competency based on knowledge management in Fuyang Normal University; (2) to propose the model of the factors affecting student affairs administration competency based on knowledge management in Fuyang Normal University, and (3) to suggest the guideline to improve the student affairs administration competency based on knowledge management in Fuyang Normal University.The research was a mixed methodology including quantitative research and qualitative research. The population of Purposive sampling methods were used to obtain the sample size: 50 pieces population of stage is 1,167 staffs of Fuyang Normal University. sample size of 291 faculties and staffs. Questionnaire survey was used as a data collection tool, and 317 valid questionnaires were finally issued and collected. Experts in educational administration. A purposive sample of nine experts in student affairs administration was used. The instrument was focus group. Data were analyzed with content analysis.. The research results show that: (1) the factor framework of student affairs administration competency consists of 3 independent variables, 3 dependent variables and 20 observed variables; (2) the knowledge system, knowledge transformation and knowledge sharing all have an influence on student affairs administration competency, forming a model of student affairs administration competency of Fuyang Normal University.(3) There are 14 guidelines for improving the student affairs administration competency of Fuyang Normal University, including six guidelines for knowledge system development, four guidelines for knowledge transformation and development, and five guidelines for knowledge sharing and development.

Factors Affecting the Administration Effectiveness of Jiaying University in Meizhou, Guangdong Province.

Liang Jia, Peerapong Tipanark, Pornthep Muangman — Tue, 31 Dec 2024 00:00:00 +0700

The objectives of this research were: (1) to determine the administration effectiveness and the factors effecting the administration effectiveness of Jiaying university; (2) to propose the model of the factors effecting the administration effectiveness of Jiaying university;and (3) to suggest the guideline to improve the administration effectiveness of JYU.The research was a mixed methodology, including qualitative and quantitative research. The research population included 1436 administrators, staff and full-time teachers of Jiaying university. A proportional stratified random sampling method was used for sampling. According to G*Power calculation, the total sample size was 318 people. (Özgenel., M. (2019). The tools for data collection were semi-structured interviews and five-point rating scale questionnaires. The methods of data analysis are descriptive statistics and confirmatory factor analysis using statistical software.The research findings revealed that: 1. The administration effectiveness of Jiaying University has three components, including leadership management, teacher effectiveness, and the ability to serve society; there are two factors that effecting administration effectiveness in Jiaying University: personal factors and situational factors. 2. The developed model indicators: significance probability value (c²) = 0.052, degrees of freedom (df) = 33, goodness of fit index (AGFI) = 0.935, (GFI) = 0.946, Tucker-Lewis index (TLI) = 0.958, and root mean square error (RMSEA) = 0.054, all in line with the prescribed standards, and the factor loading of personality factors and situational factor variables on administration effectiveness is 0.98, showing positive correlation and direct influence, and the correlation is strong. 3. The guidelines for improving the administration effectiveness of Jiaying University mainly include: (1) Improving the quality and ability of managers themselves; (2) Improving the effectiveness of teachers; and (3) Strengthening the ability to serve society.

The Influence of Family Socioeconomic Background on the Psychological Health of College Students

Jiwei Zhang, ืืืืnuengruetai Champathin, Dheetawat Nukulkij — Tue, 31 Dec 2024 00:00:00 +0700

As a special group with high cultural literacy, college students carry the earnest expectations from their families and society, and bear various pressures that come from it. This makes the college student group a high-risk group for various psychological problems, and also fills the path of psychological improvement and maturity for college students with challenges. In recent years, various surveys have shown that college students are the high-risk group for psychological problems. Psychological survey data from various universities shows that the incidence of psychological problems among college students is higher than 30%. At the same time, malignant events caused by various psychological problems among college students are frequently reported in the newspapers, such as suspension, dropout, and even suicide Murder and other vicious events frequently occur in the ivory tower. Various phenomena indicate that mental health education for college students has become a top priority in the education work of higher education institutions. The original family is the family in which an individual is raised after birth. For most infants, the original family is usually their first environment and the initial place of socialization. As is well known, the physical and mental development of an individual is influenced by both innate genetics and the acquired environment, and in the complex acquired environment, the family environment has the most direct, profound, and lasting impact on the individual. Based on this, this study aims to analyze the impact of the background of the original family on the psychological adaptation of college students, aiming to provide a theoretical basis and valuable suggestions and countermeasures for the psychological health education work of college students, in response to the current situation where there is a slight lack of attention to the impact of the original family on college students.

The Influence of Family Socioeconomic Background on the Psychological Health of College Students.

Jiwei Zhang , Dheetawat Nukulkij — Tue, 31 Dec 2024 00:00:00 +0700

The Influence of Service Quality Management, Organizational Culture, and Organizational Resilience Oon University Performance in China

Chunyan Wang, Chayanan Kerdpitak — Wed, 31 Dec 2014 00:00:00 +0700

The impact of service quality management, organizational culture, and organizational resilience on university performance in China is investigated in this study. To acquire empirical data from instructors and employees, multi-stage sampling is performed. To investigate overall quality management and innovation at institutions in Anhui Province, China, 390 individual questionnaires were collected, and 18 department interviews were conducted. According to the survey, there was a high level of dependability and empathy among respondents' concerns about service quality management (SQM) and organizational resilience. Data from both quantitative and qualitative sources is useful, and confirming component analysis and tests of convergent and discriminant validity for each variable investigate the construct validity of the scale. A path analysis is carried out to see if the hypothesis and organizational culture mediate the route, and qualitative research is carried out through in-depth interviews. Confirmatory factor analysis, with metrics such as X2 = 1.444, TLI = 0.987, CFI = 0.991, and RMSEA = 0.035, is used to determine the convergent and discriminant validity of latent variables. Further testing of each item's factor loads finds that each load is between 0.650 and 0.861, and the dimensions' CR and AVE meet the acceptable norms. The association between service quality management, organizational resilience, organizational culture, and university performance was investigated using a main effects model. Future research should look into the effectiveness of leadership development programs and methodologies, as well as the impact of technology and cultural issues. Research on service quality and organizational flexibility in modern universities can be applied to work systems and administration, leading to increased productivity and a positive image. Universities can develop strategies for creating a positive image and reputation by fostering innovation, creativity, and collaboration among staff and

The Influence of Trust, Service Quality, and University Image Toward Undergraduate Students’ LOYALTY in Chaina

Weilin Zhu , Chayanan Kerdpitak — Tue, 31 Dec 2024 00:00:00 +0700

The OECD's education work must adapt to evolving issues, operate at the frontiers of knowledge, and interact with various futures. The pandemic has impacted universities, and colleges must redesign learning environments to enhance digitalization and maintain relationships. This study used quantitative and qualitative data to investigate the influencing elements, the mediating roles of university image and service quality, and the impact of service quality on customer loyalty. The researcher used a random sampling method to gather 400 responses from two universities in Anhui Province. The research on Chinese undergraduate students revealed their perceptions of trust, service quality, university image, and loyalty as crucial factors for their loyalty. Trust is a fundamental aspect that students seek in educational institutions, providing them with a sense of security and confidence in the university's ability to fulfill its promises. Service quality is another crucial factor that influences student loyalty, as it directly impacts their overall experience at the university. Institutional image plays a vital role in shaping student loyalty by enhancing the university's reputation and instilling pride and a sense of belonging among students. The study explores the combined effects of trust, service quality, and institution image on student loyalty. Chinese undergraduates prioritize trust, service quality, institution image, and loyalty, influencing university reputation and career goals. By prioritizing service quality, building trust, and cultivating a positive institution image, universities can create an environment conducive to fostering long-term loyalty among undergraduate students. From research results found that loyalty is crucial for students' university experience, fostering strong relationships, personal growth, academic success, well-maintained facilities, and mental wellness. They value counseling services and industry connections. Loyalty is crucial for students' university experiences, promoting strong relationships, personal growth, academic success, well-maintained facilities, and mental wellness. Students value counseling services, industry connections, personal growth opportunities, and well-maintained facilities.

Moderating Role of work team Resilience in The Relationship Between Innovation Leadership and Strategic fit on Performance at The University of Yunan, China

Ting Li, Chayanan Kerdpitak — Tue, 31 Dec 2024 00:00:00 +0700

This study examines the influence of innovation leadership and strategic fit on performance organization: the moderating role of work team resilience at a university in Yunnan, China. The research employs a questionnaire based on a tested conceptual framework, using criteria evaluation, sample selection, and simple random sampling. The study examines the impact of innovation leadership, strategic fit, and work team resilience on high performance using random sampling. Results show differences in academic staff percentages at 2 private Yunnan universities. The study uses 300 samples, an anonymous and confidential survey questionnaire, and simple random sampling. The overall mean score of performance is 0.860, with a Cronbach's Alpha of 0.915, indicating high dependability. The study found a strong correlation between the quality of education and student success in academic and professional endeavors. The study also found that organizational toughness plays a significant role in the development of team resilience. The study investigates the mediating relationship between work team resilience, performance, innovation leadership, and strategic fit in a university in Yunnan Province, China. The path coefficients and critical ratio CR indicate significant differences at the 0.05 level. The mediation hypothesis describes the mechanism by which an independent variable affects the dependent variable through an intervening variable. The standard path coefficient and p-value are (0.093) and p<0.010, respectively, for innovation leadership, work team resilience, performance, and strategic fit, respectively. Updating educational programs, infrastructure, and human resources is crucial for enhancing performance and societal contributions. The study highlights the importance of strategic fit and work team resilience in enhancing leadership, performance, and community well-being. Incorporating leadership innovation into education helps students develop essential skills such as communication, teamwork, and decision-making, which are crucial for their future success in a globalized and interconnected society.

Investigation on the Arts Management Major in Sichuan University of Media and Communications in China

Wang Xiujuan , Nithima Yuenyong — Tue, 31 Dec 2024 00:00:00 +0700

The purpose of this research is to study the current situation of the development of art management major in Sichuan universities. Sichuan University of Media and Communication as a case study and using questionnaire survey method. The data were analyzed by using computer software package and the statistics used in data analysis were 80 college student .the study focus on the problems of curriculum construction and degree of professional cognition existing in the development of art management majors. Through the analysis and discussion of problem and propose relevant development strategies. by comparing the core curriculum content of the arts management major in the two art colleges and universities, this research found that the content did not embody local cultural characteristics. Art management, as an operational and practical management ability, is very important in practice. If students majoring in art management learn a lot of theoretical knowledge but lack social practice, they will lack confidence in this professional knowledge. An investigation of internship duration of students majoring in art management found that more than 50% choose internship durations of between six months and one year, which indicates the importance attached by students to the length of internship duration in improving their professional ability. They generally choose longer social internship or practice times. Sichuan University of Media and Communication has many cultural industry bases. The cultural industry base has therefore become a good place for students majoring in art management to practice. After entering various cultural industry bases, students can participate in specific and challenging work as employees and hone their comprehensive professional ability.

Efficiency evaluation of fiscal input in China's sports industry based on the DEA model

Haotian Han, Anong Rungsuk — Tue, 31 Dec 2024 00:00:00 +0700

The data of Chinese mainland 31 provinces from 2013 to 2022 were selected as samples, and the DEA model and one-way variance analysis were used. The results show that: First of all, the technical efficiency and scale efficiency of the fiscal input in China's leading industry show an upward trend. Secondly, the pure technical efficiency is high in the east and low in the west, lower than the east and higher than the west. The scale efficiency is high in the west and low in the east, lower than the west, higher than the east, and the middle is higher than the east. Third, at present, the technical efficiency of China's fiscal input is relatively low, and it has failed to achieve comprehensive effectiveness. Based on this view:should expand the scale of fiscal investment in the sports industry ,optimize the fiscal input structure of the sports industry and strengthen the supervision and evaluation of the fiscal expenditure of the sports industry. As can be seen from the DEA analysis result, we should further increase the scale of fiscal investment in the sports industry in the western and central regions. Expand the scale of fiscal transfer payments in the western and central sports industry, increase the western and central region of the national fitness, public sports venues, sports parks and community stadium fiscal investment, improve the sports industry guide funds, meet the demand of the masses of the Midwest of sports fitness, strengthen the market main body to participate in the Midwest sports products and services supply enthusiasm. In the central and western regions, the fiscal revenue, the government available fiscal resources and the problem of insufficient investment in the sports industry.

Guidelines for Academic Administration to Promote Digital Citizenship for Teachers in Bangkok

Tue, 31 Dec 2024 00:00:00 +0700

The purposes of this research were 1) study the current conditions and desired conditions of academic administration 2) Guidelines for academic administration to promote digital citizenship among teachers in Bangkok. The samples were 364 secondary school teachers in Bangkok which was obtained from simple random sampling. The tools used in the research include academic administration guidelines to promote digital citizenship among teachers in Bangkok, a 5-level rating scale questionnaire to inquire about desired conditions. The research data analyzed by frequencies, percentages, means, standard deviations, and PNI Modified index values. The research results revealed that academic administration guidelines to promote digital citizenship among teachers in Bangkok that urgently need to be developed include: 1) In terms of curriculum development, it was found that the priority values of 0.1261, 0.1261, and 0.1253, respectively. 2) In terms of knowledge management, it was found that the priority values are 0.1267, 0.1267, and 0.1250, respectively. 3) In terms of measurement and evaluation, it was found that the priority values are 0.1253, 0.1250, and 0.1250, respectively, and 4) Regarding the environment that affects academic administration, it was found that the priority values are 0.1325, 0.1310, and 0.1303, respectively. Educational institution administrators as the highest leaders of the school and have the highest potential. To drive the school's academic policies and plans Teachers should be pushed and developed to have knowledge and understanding so that teachers will be aware. and recognizes the importance of developing students to be digital citizens. Students' digital citizenship skills should be developed. Toward digital citizenship competencies This is because in the future the educational curriculum in Thailand will change to a competency-based curriculum.

The Legal Measures for Controlling solar cell waste and components: A case study on post-use solar cell and component waste management.

Panya Suttha — Tue, 31 Dec 2024 00:00:00 +0700

This research article found that the country's image. These wastes and components are hazardous waste by law and are not biodegradable. The Studies have found that in the National Environmental Quality Promotion and Preservation Act, B.E. 2535 (1992), lacks measures to control the disposal of solar panel waste and components after their end of life. The government has implemented the principle of public participation, which has not elicited adequate responses from private organizations and the public, failing to lead to a proper resolution of the issue. problem of solar panel waste and components after their end of life concretely, it is proposed that the law be amended to include measures that promote and facilitate the recycling of these materials. This approach would help control and mitigate pollution from solar panel waste and components, thereby alleviating the burden on the government in addressing pollution and environmental issues.The Studies have found that the National Environmental Quality Promotion and Preservation Act, B.E. 2535 (1992), lacks measures to control the disposal of solar panel waste and components after their end of life. The government has implemented the principle of public participation, which has not elicited adequate responses from private organizations and the public, failing to lead to a proper resolution of the issue. To address the problem of solar panel waste and components after their end of life concretely, it is proposed that the law be amended to include measures that promote and facilitate the recycling of these materials. This approach would help control and mitigate pollution from solar panel waste and components, thereby alleviating the burden on the government in addressing pollution and environmental issues.

Professional Needs and Challenges for the Development of English language Proficiency at a Research Institute Pathum Thani: A Situational Analysis

Mariya Sankeaw; Thanyapatra Soisuwan — Mon, 13 Jan 2025 00:00:00 +0700

This study examined workplace challenges, professional English language needs, and the design of tailored activities to address these issues among 80 researchers at the Research Institute Pathum Thani. Data collection involved questionnaires and interviews, with questionnaire analysis conducted through descriptive statistics in Microsoft Excel and interview data analyzed using Lichtman’s (2013) Three Cs Analysis Technique. The data gathered from the initial group through semi-structured interviews were analyzed to address the first research question. For the second research question, both the questionnaire and semi-structured interview data were examined. After analyzing the findings from the second group, these results were shared with the third group of participants. The semi-structured interviews with this third group were then analyzed to respond to the third research question. The findings revealed that all four English language skills presented moderate challenges, with listening and reading identified as high-priority needs. Researchers expressed preferences for Academic English training courses emphasizing speaking (45.07%) and writing (43.67%) skills. Directors highlighted the necessity of a comprehensive training program encompassing all four skills to support professional development. This study offers valuable guidance for designing English language courses that enhance researchers’ professional competencies and workplace communication. Recommendations for future research should consider broadening the participant base and including various locations to enhance the generalizability of the results. It would also be valuable to examine English language skill needs and challenges across different professions to facilitate comparative analysis. The use of observational methods could provide additional context to subjective reports, offering deeper insights into internal factors, personal learning preferences, and intrinsic motivation. Furthermore, conducting a language proficiency test could help reveal any gaps between participants' current language skills and their actual language needs in real-world situations.

Factors Influencing Inpatient Satisfaction and Loyalty Based on the SERVQUAL Model: The Moderating Effect of Family and Friends' Recommendations

Lingzhao Meng, Chenin Chen — Fri, 10 Jan 2025 00:00:00 +0700

This study is based on the service quality model and the National Center for Medical Management Inpatient Satisfaction Questionnaire. The study surveyed 415 inpatients at a tertiary hospital from January to May 2024 to understand their perceived experience with medical service quality, satisfaction, loyalty and advice. Objective To explore the factors that affect their medical experience and loyalty, and provide a basis for improving hospital service quality. Methods: This study used the SERVQUAL model to classify patients' perspectives, and applied SPSS 26.0 and AMOS 24.0 for data analysis, including descriptive statistics, reliability and validity tests, correlation analysis, confirmatory factor analysis and structural equation modeling. The results showed significant correlations between service quality (tangibility, reliability, responsiveness, assurance, empathy), satisfaction and loyalty dimensions. Notably, the moderating effects of family and friend recommendations have a positive impact on the impact of service quality on both satisfaction and loyalty. Conclusion: Inpatient satisfaction and loyalty, as key indicators for measuring hospital performance evaluation and service quality, have received increasing attention. This study aims to conduct an in-depth analysis of the intrinsic link between inpatient satisfaction and loyalty, and innovatively considers recommendations from family and friends as a moderating variable, in order to reveal its unique role in the influencing path.The effectiveness of the service quality gap model in analyzing inpatient satisfaction is highlighted, and the importance of increasing the tangibility and reliability of healthcare facilities to improve patient experience is highlighted. In addition, the study recommends strengthening nurse-patient communication, optimizing medical procedures, and reducing waiting times to further improve patient satisfaction and loyalty.

Development of the Innovation of the English Communication Handbook Learning Set for Homestay Entrepreneurs in Khlong Khuean District, Chachoengsao Province

Pannarat Kankraisri, Rachada Pranom — Tue, 31 Dec 2024 00:00:00 +0700

The purposes of this research were to 1) study the content needs of an innovation of the English communication handbook learning set; 2) develop the innovation; 3) compare the results of using the innovation; and 4) study homestay entrepreneurs’ satisfaction with implementation of the innovation. The sample selected by the purposive sampling method was twenty homestay entrepreneurs. The research instruments were an interview, a questionnaire, the English communication handbook, pre and posttest, and a satisfaction assessment form.The research results were as follows: 1. It was found that homestay operators needed a handbook or innovation to enhance their English communication skills. The content consisted of seven English conversation topics on the homestay context and vocabulary, with both phonetic transcriptions and translations. 2. The development of an innovation of the English communication handbook learning set found that specific conversations about homestays and services were the most necessary for training English skills, followed by specific vocabulary involving homestays and services. In terms of innovation, it was found that innovation of the English communication handbook was the most beneficial in improving English for homestay entrepreneurs. 3. The results of using an innovation of the English communication handbook learning set found that after training with homestay entrepreneurs, the mean score was higher than before training. The mean score after training was 78%, while the mean score before training was 25%, showing a 53% improvement at the statistical significance level .05. 4. Homestay entrepreneurs in Khlong Khuean district, Chachoengsao province, were highly satisfied with the innovation of the English communication handbook learning set. When considering each aspect, it was found that homestay business operators were most satisfied with the content, followed by practical application, and the handbook format, respectively.

Value Added and Rural Tourism Promoting through Native Chicken Beauty pageant for Sustainable Local Economy: innovative Approach to Agrotourism Development

Noemi C. Liangco, Sutthikarn Khong-Khai, Winitra Leelapattana, Weerapon Thongma — Tue, 31 Dec 2024 00:00:00 +0700

This descriptive-correlational research was conducted to assess the influence of native chicken beauty contests as agritourism activity on the motivation of farmers to raise native chickens. The study's participants are the farmers of Isabela province who are raising native chickens and participated in the native chicken beauty contest from 2018 to 2020. The study was mainly conducted by females, ages 51 to 60, married, educated, and involved in farming. Most participants raised less than 50 native chickens, had no training in native chicken management, and earned less than 10 thousand pesos from raising native chickens. The respondents are generally motivated to raise native chicken. Intrinsically, the respondents are raising native chicken because they love native chicken for its health benefits, and it can be an additional source of income for the family. Extrinsically, the respondents are motivated to raise native chicken because they believe it will become a strong industry and a stable market is available. The study also found that male and female respondents have comparable internal and external motivations for raising native chickens. Intrinsically, the respondents who are older, married, and unemployed, have higher education, are raising less than 50 heads, and are earning less than 10 thousand are more motivated to raise native chickens. Extrinsically, older respondents, widows/er, with higher education, a higher number of chickens being raised, and income generated from growing native chickens, engaged in public employment and farming are more motivated to raise native chickens. The study revealed that the native chicken beauty contest as an agritourism activity has a positive impact on the motivation of the farmers to raise native chickens.