Journal of Social Academic

การส่งเสริมพฤติกรรมเอื้อต่อสังคมในวัยเด็ก ด้วยทฤษฎีการวางเงื่อนไขแบบการกระทำของ Skinner และทฤษฎีการรู้คิดทางสังคมของ Bandura

Athiwat Rattanawongkhae, Agkawitch Jarukjareet — Mon, 15 Jul 2024 00:00:00 +0700

Prosocial behavior is the action of an individual or group of people that benefits others or society as a whole. With willingness and without expecting any benefit in return, including helping, sharing, and comforting. This may require a person or group of people to sacrifice their physical strength, thoughts, time, property, or sometimes even risk the life of the perpetrator. Promoting prosocial behavior can be done in at least 2 ways: 1) learning from reinforcement and 2) learning from models. Learning from reinforcement can be explained with Skinner's Operant conditioning theory, which states that if a person has prosocial behavior and receives reinforcement from those around him such as praise, rewards, token economy, favorite activities, etc., it will lead to Increased prosocial behavior. Promoting prosocial behavior through learning from models can be explained by Bandura's social cognitive theory by observing living models such as parents, guardians, teachers, relatives, close friends or symbolic models through various media.If these models are examples of good prosocial behavior for those around them, This will create an opportunity for easy imitation. In addition, experiences should be arranged for people to meet good models. And presenting stories of models with prosocial behavior through various media continuously.

The Perception of the Passengers’ Service Quality towards the Selection of Airline Service in Thailand

Mon, 15 Jul 2024 00:00:00 +0700

Abstract

This research objectives aimed: 1) to study the factors of passengers’ personal towards the selection of Airline Service, 2) to measure the perception of passengers’ service quality towards the selection of Airline Service. This quantitative research studied the following parts: Part 1: the personal factors were genders, ages, education, occupation, frequency of using of airlines per year , travelling purpose, travelling companion, the most used airlines, and Part 2: the perception of passengers’ service quality towards the selection of Airline Service. The research instrument was the 400 questionnaires. The descriptive data analysis was frequency, mean and standard deviation. The inferential statistics for hypothesis testing were t-value and the Pearson’s product-moment correlation coefficient to analyze the bivariate correlation between the factors of passengers’ service quality satisfaction towards the selection of flight service.

The findings revealed that: 1) The factors of passengers’ personal towards the selection of Airline Service: The study found that mostly the sample units were 256 females (64.00%). Mostly respondents regarding: 1) the age was over 50 years old (31.30%), 2) the education was bachelor degree(56.50%), 3) the occupation was private business (22.00%), 4) frequency of using of airlines was 1 – 2 per year (34.50%), 5) travelling purpose was for tourism (40.50%), 6) travelling companion was family and cousin (40.80%), and 7) the most used airline was Thai Vietjet airlines (23.80%). 2) The perception of passengers’ service quality towards the selection of Airline Service: The study found that overall of passengers’ service quality towards the selection of Airline Service was at high level ( = 4.12). The five dimensions of passengers’ service quality were at high level and sorted in descending order as follows: assurance was at highest level ( = 4.31), reliability was at high level ( = 4.16), empathy was at high level (= 4.11), tangible was at high level ( = 4.10) and responsiveness was at high level ( = 3.95) respectively. The hypothesis testing by the Pearson’s product-moment correlation coefficient analyzing the bivariate correlation between the factors of passengers’ service quality satisfaction towards the selection of flight service revealed that: The overall correlation between the factors of passengers’ service quality satisfaction towards the selection of flight service was positive at 0.794. The bivariate correlations were in positive directions and can be sorted in descending order as follows: reliability 0.522, tangible 0.522, empathy 0.469, assurance 0.464, responsiveness 0.423 respectively at a significance level of 0.05.

Keywords: Passengers’ Service, Perception of Service Quality, Selection of Airline Service

Driving the Social Welfare of quality of life through public participation at Saraburi province

Amnuay Pinphila, Tewit Pruekpiti — Mon, 15 Jul 2024 00:00:00 +0700

This research aims to study: 1) guidelines for driving for the social welfare of quality of life by through public sector participation at Saraburi province. 2) the format, process, guidelines , method of work, driving for the social welfare of quality of life by through public sector participation at Saraburi province. The research uses qualitative research methods by 1) in-depth interviews 2) conversation group 3) the public arena with 150 users who are axis of the public.

Research has found that 1) The in-depth interviews and a group conversation in accordance by public sector participation with the foundation of the social and economic. It is an integrated model combining diversity with concept, methods and principles are also limited. It can not be formulated effectively for social welfare. 2) The public arena of the axis public sector in 13 district at Saraburi province. It is consistent with group conversation and in-depth interviews are found that 1) The format for the Social Welfare of the Institution by the government to be a center for the services to the public with the cooperation of the people. It is a welfare of state that the government is based on the right to the people and welfare is a basic. 2) The Pluralism model focused on a wide range, the concept combines blend several professional organizations and participation as co-host. And 3) The Social Welfare Local is a mix between social welfare as primary and secondary. As a result of the enforcement of the decentralization act to the local.

Suggestion 1) The developed of the policy for social welfare to be more public. 2) Give opportunity for the public sector and all the sectors involved to preparation all the processes. 3) It should be decentralized the power to the local government organization to organize the social welfare event thoroughly and appropriately

การวางแผนการเงินส่วนบุคคล พฤติกรรมการออม และสุขภาวะทางการเงิน ของพนักงานบริษัทวิสาหกิจขนาดกลางและขนาดย่อม 3 บริษัท ในจังหวัดราชบุรี

phumpat rungrasee, Tippavan Surinya — Sat, 14 Sep 2024 00:00:00 +0700

วิด-19 ที่ทวีคูณมากขึ้นทุกวันและส่งผลกระทบไปทั่วโลกเป็นวงกว้าง การศึกษาการวางแผนทางการเงิน พฤติกรรมการออม และสุขภาวะทางการเงินจึงมีบทบาทอย่างมากกับชีวิตประจำวันเพื่อรับมือกับสถานการณ์วิกฤติในอนาคต บทความวิจัยนี้มีวัตถุประสงค์เพื่อ 1) ศึกษาระดับการวางแผนการเงินส่วนบุคคล พฤติกรรมการออม และสุขภาวะทางการเงินของพนักงาน 2) ศึกษาเปรียบเทียบสุขภาวะทางการเงิน โดยจำแนกตามปัจจัยส่วนบุคคลของพนักงาน 3) ศึกษาความสัมพันธ์ระหว่างการวางแผนการเงินส่วนบุคคล กับสุขภาวะทางการเงินของพนักงาน และ 4) ศึกษาความสัมพันธ์ระหว่างพฤติกรรมการออม กับสุขภาวะทางการเงินของพนักงาน เป็นงานวิจัยเชิงบรรยาย กลุ่มตัวอย่างที่ใช้คือ พนักงานบริษัทวิสาหกิจขนาดกลางและขนาดย่อม 3 บริษัท ในจังหวัดราชบุรี จำนวน 150 คน เก็บรวบรวมข้อมูลโดยใช้แบบสอบถาม วิเคราะห์ข้อมูลโดยใช้โปรแกรมสำเร็จรูปทางสถิติ

ผลการวิจัยพบว่า 1) การวางแผนการเงินส่วนบุคคลและพฤติกรรมการออมของพนักงานโดยรวมอยู่ในระดับมาก แต่สุขภาวะทางการเงินของพนักงาน อยู่ในระดับปานกลาง 2) พนักงานที่มีระดับการศึกษา ความสมดุลระหว่างรายรับรายจ่าย การจัดการหนี้สิน ภาพรวมของรายได้ ประสบการณ์ลงทุนหรือความรู้ในสินทรัพย์ และภาพรวมสินทรัพย์ ที่แตกต่างกันมีสุขภาวะทางการเงินแตกต่างกันที่ระดับนัยสำคัญทางสถิติที่ระดับ .01 และ .001 3) พนักงานที่มี เพศ อายุ สถานภาพสมรส การเลือกออมเงินกับสถาบันการเงิน และมีบุคคลที่ต้องดูแลรับผิดชอบที่แตกต่างกันมีสุขภาวะทางการเงินไม่แตกต่างกันอย่างมีนัยสำคัญทางสถิติ 4) การวางแผนการเงินส่วนบุคคลมีความสัมพันธ์ทางบวกกับสุขภาวะทางการเงิน อย่างมีนัยสำคัญทางสถิติที่ระดับ .001 5) พฤติกรรมการออมมีความสัมพันธ์ทางบวกกับสุขภาวะทางการเงิน อย่างมีนัยสำคัญทางสถิติที่ระดับ .001

Guidelines on the prevention of becoming to urban poverty of freelancer workers in Mueang District, Chiang Mai Province

Thakhoon khakhanmalee — Sat, 14 Sep 2024 00:00:00 +0700

Abstract

The research focuses on the guidelines for preventing of becoming to urban poverty of freelancer workers in Mueang District, Chiang Mai Province. It is a qualitative research study that utilizes research methodology and content analysis to present the practices of freelance workers and the guidelines for preventing of becoming to urban poverty of freelancer workers under the New Normal in Mueang District, Chiang Mai Province. The research findings indicate that the status of freelance workers can be divided into two groups: stable freelance workers and vulnerable freelance workers. The indicators of the status of freelance workers include negotiation power. Freelance workers utilize economic, social, cultural, and symbolic capital to exert negotiation power with employers. This occurs during the transition into the New Normal and in the struggle against the structures of inequality that lead to urban poverty. Therefore, this research aims to present freelance workers as active social actors through practices of resistance and negotiation to prevent them from falling into urban poverty. It also provides appropriate strategies for promoting and preventing the transition into urban poverty of freelance workers under in Muang District, Chiang Mai Province.

Keywords: freelancer workers, practices, negotiation power, urban poverty

Guidelines for student affairs management to develop life skills in the digital age of the Noen Maprang Network Group Opportunity Expansion School Under the jurisdiction of Phitsanulok Primary Educational Service Area Office 2

pathamon kumyaem, Vajee Panyasai, Supparaporn Thongsukkaew — Sat, 14 Sep 2024 00:00:00 +0700

The purposes of this research were 1) To study the problems of student affairs administration in order to develop life skills in the digital age. The sample group is School personnel expand opportunities for the Noen Maprang Network Group under the Phitsanulok Primary Educational Service Area Office 2. The sample group is Personnel in the school to expand opportunities in the Noen Maprang Network Group under the Phitsanulok Primary Educational Service Area Office 2. The sample group is Educational institution administrators: 13 people, teachers: 227 people, total 240 people. 2) to find guidelines for student affairs management to develop life skills in the digital age The sample group is Educational institution administrators, 5 people, teachers, student affairs supervisors, 2 people, educational supervisors, 2 people, totaling 9 people. The instruments used for the research are: interview questionnaire Statistics used in research mean, standard deviation and content analysis

The results found that Objective No. 1) Problems in student affairs administration in developing life skills in the digital age in all 5 areas. Overall, the problem is at a high level. 2) Guidelines for student affairs management to develop life skills in the digital age found that 1) student affairs Schools should survey student needs and provide opportunities for students to present their own content, emphasizing the participation of students in organizing activities. 2) Discipline/Moral Promotion. Schools should promote good behavior and be a good example. Practice discipline/dress, hairstyle, morality, sacrifice. 3) Care and support system work. Schools should give importance to home visits. and enhance immunity Solve student problems through activities that enhance life skills. 4) Student welfare work Schools should facilitate students in terms of environment. Utilities that are adequate to meet the needs of students and purchasing basic medical supplies for students. 5) In terms of promoting democracy in schools, schools should carry out projects that aim to teach the principles and values of democracy with the King as Head of State. Including the correct rights and duties of citizens.

Relationships Among Risk Perception of COVID-19, Job Insecurity, Social Support and Subjective Well-Being of Flight Attendants of An Airline Company in Thailand

Lalita Eampradit, Narut Pornprasit — Sat, 14 Sep 2024 00:00:00 +0700

The objectives of this study were 1) to study the level of perception of COVID-19 risk, job insecurity, social support and subjective well-being of flight attendants in Thailand 2) to study and compare subjective well-being classified according to personal factors of flight attendants in Thailand. 3) To study the relationship between perception of COVID-19 risk, job insecurity, social support and subjective well-being of flight attendants in Thailand. The sample group was flight attendants of an airline company in Thailand, which consisted of chief flight attendants and flight attendants in every position and working on air routes both inside and outside the country: 196 people. This research is a correlational research. The sample group was selected by systematic sampling. Data collection was by questionnaire. Statistics used in data analysis include frequency, percentage, mean, standard deviation, t-test, f-test or one way analysis. of Variance and Pearson's Correlation Coefficient.

The results of the research found that 1) the level of perception of COVID-19 risk, job insecurity, social support and subjective well-being of flight attendants in Thailand was at a moderate level. 2) Flight attendants who have different levels of personal factors such; age and income suitability when compared with subjective well-being are different at the statistical significance level .001 level. 3) Overall perception of COVID-19 risk has a negative relationship with the overall subjective well-being of flight attendants at a statistical significance .05 level. Overall job insecurity has a negative relationship with overall subjective well-being of flight attendants at a statistical significance .01 level. and overall social support was related to flight attendants' overall subjective well-being at statistically significant .001 level.

Keywords : Perception of COVID-19 risk, job insecurity, social support, subjective well-being.

Why does King Rama I’s play Ramakien begin with the episode of the demon Hiranyak rolling the earth?

siribhorn suwattanasuk, Anant Laulertvorakul — Sat, 14 Sep 2024 00:00:00 +0700

The play Ramakien, composed by King Buddhayodfa Chulalok, is the longest and most complete Thai version of the story of Rāma. While its main objective is to narrate the heroic exploits of Rāma as an avatar or incarnation of Lord Vishnu, an additional story is included at the beginning of this version of Ramakien. It is the story about a demon called Hiranyak who brings a dreadful calamity to humanity by rolling the earth’s surface and hiding it in the underworld. It narrates Vishnu’s incarnation as a wild boar to defeat the evil demon and reclaim the earth. The story continues with the birth of Anomātan, a child born inside a lotus flower that grew from Vishnu’s navel. This narrative also subtly carries political implications to create legitimacy for the first king of the Chakri Dynasty, portraying him as a Vishnu avatar who descends to alleviate the plight of the Siamese people. This justifies his right to rule over Bangkok as the new Ayodhyā, the city of Rāma, replacing the fallen previous dynasty and capital of the Siamese people, which had been ravaged by the fires of war.

The Role of Admimistrators in Promoting Competency in technology Digital of teachers in expanded opportunity schools under the Phitsanulok Primary Educational Service Area Office 3

tippawan romkhao, Chatphum Sichomphoo , Phimphaka Thammasit — Wed, 25 Dec 2024 00:00:00 +0700

The research has an objective. 1) to study the current and desirable status of competency in technology Digital of teachers in expanded opportunity schools under the Phitsanulok Primary Educational Service Area Office 3. 2) The Role of administrators in Promoting Competency in technology Digital of teachers in expanded opportunity schools under the Phitsanulok Primary Educational Service Area Office 3. Is a mixed methods research consists of quantitative and qualitative research. The sample consisted of 277 teachers, 12 target groups research tools include questionaires and interviews. Statistics used in data analysis include percentage, mean, standard deviation. Needs Priority Index and Content Analysis.

The research found that objective 1) The current overall condition is at a high level. The desired condition is at the highest level. Analyze the necessary needs by using the (Modified Priority Needs Index:PNI) technique in all 4 aspects. Ranked from highest to lowest are: computer skills, learning management, basic knowledge of information and communication technology, and laws and ethics in using information and communication technology. 2) The Role of Administrators in Promoting Competency in technology Digital of teachers in expanded opportunity schools found that In terms of basic knowledge in information and communication technology, there is training and promotion of self-learning. In terms of learning management, there is consultation and advice on using technology in teaching and learning. In terms of computer skills, there is training on how to use it to create a culture of exchanging knowledge and experiences. In terms of laws and ethics in using information and communication technology, there should be training on laws related to information and communication technology.

Guidelines for Teacher Development in Proactive Learning of Opportunity Expansion School in Phrae Primary Educational Service Area Office

premruedee kalawong, Chatphum Sichomphoo , Phimphaka Thammasit — Wed, 25 Dec 2024 00:00:00 +0700

This research article aims 1) to study the actual condition and Things should be in the development of teachers in the area of Active Learning 2) to study the development guidelines for teachers in terms of active learning management in opportunity expansion schools in Phrae Primary Educational Service Area Office 2. This is mixed methods research. The sample group consisted of 34 school administrators from extended opportunity schools, 58 teachers, 92 people in total, and 12 experts. The research instruments were questionnaires and interviews. We used statistics, percentages, means, standard deviations, need ranking index, and content analysis to analyze the data.

The research results found that: 1) Overall, the actual conditions for teacher development are at a high level and the things that should be in teacher development are at the highest level. 2) Guidelines for teacher development in Active Learning have 4 aspects are in terms of assessment of development needs by surveying and analyzing teachers' self-development needs, in terms of planning and designing development activities, short-term and long-term plans are made by setting clear objectives and goals, defining a variety of development activities that are in line with teachers’ needs, and promoting the exchange of knowledge, in terms of implementation of development activities by determining the content and activities for teacher development in active learning management that are consistent with the problems and needs of learner development, and in terms of monitoring and evaluation, by monitoring periodically in a friendly manner and using the evaluation results as information for preparing a teacher development plan for continuous development.

Development and Creative Food of Local for the Elderly According to Nutrition Principles, Ban Du Subdistrict, Mueang District, Chiang Rai Province

Kanokwan Plasila, Wasana sepha, Thongchai Lahuna — Wed, 25 Dec 2024 00:00:00 +0700

This research aimed to develop traditional local food recipes derived from the culinary wisdom of the elderly and to create nutritious local dishes tailored for the elderly, following nutritional principles, in Ban Du Sub-district, Muang District, Chiang Rai Province. This was a qualitative study, utilizing purposive sampling to select individuals skilled in preparing savory and sweet dishes as well as herbal beverages. The study targets both male and female elderly participants, aged 60 and above, with a total of 60 individuals from the Lifelong Learning Center for the Elderly in Ban Du Sub-district, Muang District, Chiang Rai Province. These individuals possess expertise in preparing savory dishes, desserts, and herbal drinks and were capable of transferring this culinary knowledge. Data collection tools include open-ended interview forms and assessment tools evaluated by experts to ensure the appropriateness of the recipes for elderly nutrition. The data were analyzed qualitatively, focusing on content analysis to support the development of creative local food recipes for the elderly, aligned with nutritional guidelines. The research findings revealed that: 1) The development of food recipes for the elderly involved creating standardized recipes that included measurements, taste, color, and appropriate portion sizes. Both the researcher and elderly participants collaborated to analyze and refine these recipes, focusing on visual appeal, taste, and overall presentation. Through three rounds of testing and refinement, a total of 11 standardized recipes were established, including: 1) Kaeng Khae (Northern Thai Vegetable Curry), 2) Steamed Fish with Herbs, 3) Tamarind Chili Paste, 4) Bamboo Shoot Soup with Pork Ribs, 5) Nam Prik Ong (Northern Thai Chili Dip), 6) Chiang Da Vegetable Curry with Fried Fish, 7) Banana Blossom Curry with Glass Noodles, 8) Olive Chili Paste with Fried Fish, 9) Steamed Fish with Herbs, 10) "Three-Friends" Drink (a herbal blend), and 11) Herbal Drink. For the creation process, the researcher and elderly participants jointly selected a subset of these recipes to form a single standard meal set. This set includes Kaeng Khae, Steamed Fish with Herbs, Tamarind Chili Paste, and the "Sam Gler” (Three - Friends) Drink. The researcher then elevated these recipes into a nutritionally balanced meal set specifically suited to the dietary needs of the elderly. This adapted meal set, which was also designed for nutritional value, includes Kaeng Khae Soup, Tamarind Chili Paste with Rice, Fish Steak with Herbal Sauce, and a "Sam Gler” (Three – Friends) Herbal Soda. This meal set provided 628.55 kilocalories, 76.98 grams of carbohydrates, 45.43 grams of protein, and 15.54 grams of fat.