Journal of Social Research and Review https://so04.tci-thaijo.org/index.php/socialresearchjournal <p><strong>Journal Title </strong><span lang="TH">Journal of Social Research and Review</span><br /><strong><br />eISSN </strong>3056-9508 (online)</p> <p data-sourcepos="3:1-3:79"><strong>Prepared by</strong> Chulalongkorn University ,Social Research Institute (Copyright)<br /><br /><strong>Publications Frequency </strong> 2 issues per year <br /> - January-June<br /> - July-December<br /><br /><strong>Aims and Scope Journal</strong> accepts research articles, academic articles, book reviews, and reviews of books in the fields of social science, social development, and social research to disseminate knowledge to professors, scholars, students, or interested individuals.<br /><br /><strong>Journal of Social Research and Review does not charge any fees for article publication (Page Charges).<br /><br /></strong>The articles published in <strong><em>Journal of Social Research and Review</em></strong> represent the personal opinions of the authors. The publisher and editorial board do not necessarily share the views expressed in the articles.</p> <p data-sourcepos="3:1-3:79"><strong> </strong></p> สถาบันวิจัยสังคม จุฬาลงกรณ์มหาวิทยาลัย th-TH Journal of Social Research and Review 3056-9508 <ol> <li><span data-preserver-spaces="true">The copyright for this article belongs to the Social Research Institute at Chulalongkorn University. However, the views and content within are solely those of the authors.</span></li> <li>The views and opinions expressed in the articles published in the Journal of Social Research and Review, Social Research Institute, Chulalongkorn University, are the sole responsibility of the authors and do not reflect the views or responsibilities of the editorial board of the Journal of Social Research and Review, Social Research Institute, Chulalongkorn University. The editorial board does not reserve the rights to reproduction but requires proper citation for referencing.</li> </ol> Challenges of Educational Institutions Concerning Student Gender Diversity https://so04.tci-thaijo.org/index.php/socialresearchjournal/article/view/282324 <p>This academic article aims to explore and analyze the challenges faced by Thai educational institutions in creating safe and equitable learning spaces for gender-diverse students at the basic education level amidst changing social dynamics. Despite legal progress in Thailand, educational institutions in practice still encounter significant structural problems. Synthesizing the conceptual framework of gender diversity dynamics and diversity management theory, combined with a review of relevant literature, this article identifies three primary dimensions of challenges (1) Policy, Legal, and Institutional Structures: School regulations remain attached to a binary gender framework and lack proactive protection mechanisms. (2)Curriculum and Instructional Media: Textbook content continues to stigmatize, create negative stereotypes, and lacks comprehensive sexuality education, and (3) Interaction and Well-being: Bullying and harassment remain widespread, adversely affecting the mental and physical well-being of students. Therefore, this article proposes guidelines and policy recommendations to drive concrete change. These include reforming regulations and curricula to align with human rights principles, developing educational personnel to have a correct understanding, establishing a proactive counseling system, and fostering an environment that respects differences. The goal is to transform educational institutions into spaces that embrace diversity and respect the human dignity of all individuals.</p> <p> </p> Komjirawarit Ruangrith Suntaree Wannapairo Copyright (c) 2025 Journal of Social Research and Review https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-09 2025-12-09 48 2 Cultural Area Management Paradigm Amid Urbanization: A Study of Pak Nam Prasae Community, Rayong and Chak-Ngaew Community, Chonburi https://so04.tci-thaijo.org/index.php/socialresearchjournal/article/view/277725 <p>This research article aims to analyze the paradigms of cultural space management amid urban expansion by comparing two communities: Paknam Prasae in Rayong Province and Chak Ngaew in Chonburi Province, both located within the context of the Eastern Economic Corridor (EEC). Employing a qualitative research methodology, data was collected through document analysis, in-depth interviews, and focus group discussions with stakeholders at the community, governmental, and academic levels. The study reveals that the two communities adopted significantly different paradigms in managing their cultural spaces. Paknam Prasae utilized a participatory survival paradigm, relying on internal cultural capital and community-based mechanisms to support local economic development through. In contrast, Chak Ngaew adopted a policy-based restoration paradigm, integrating governmental collaboration to design and manage cultural spaces such as the Thai–Chinese Cultural Street and Chinese Teochew heritage festivals. The comparison further highlights differences in participatory mechanisms, the role of networks, social capital, and the degree of engagement with formal state policy. Findings suggest that sustainable cultural space management requires a context-responsive paradigm that is flexible, community-driven, and capable of linking cultural identity with economic vitality in the long term.</p> Methina Isariyanon Copyright (c) 2025 Journal of Social Research and Review https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-28 2025-10-28 48 2 Factors Affecting the Participation of Citizens in Solid Waste Management in Phaya Thai, Bangkok https://so04.tci-thaijo.org/index.php/socialresearchjournal/article/view/279355 <p>Phaya Thai District serves as a central hub of economic and social development in Bangkok, resulting in a high population density and an increasing volume of residual solid waste each day. Additionally, improper waste disposal behaviors have become normalized and embedded in the daily routines of residents, contributing to the growing issue of urban waste overflow. Therefore, this research aimed to study the level of public participation in solid waste management in Phaya Thai District, Bangkok, and to study the factors affecting public participation in solid waste management in Phaya Thai District, Bangkok. The sample group consisted of 400 residents aged 18 and above, selected using accidental sampling. Data was collected through questionnaires and analyzed using frequency, percentage, mean, standard deviation, multiple regression analysis, and content analysis.</p> <p>The research results found that people in Phaya Thai District, Bangkok, had the highest level of participation in solid waste management overall ( = 4.21), with participation in evaluation having the highest mean ( = 4.58), followed by participation in decision-making, participation in practice, and participation in receiving benefits, respectively. Awareness of waste management and attitudes toward waste management affected people's participation in solid waste management, while knowledge about waste did not affect people's participation in solid waste management.</p> <p>The knowledge gained from this research is the factors affecting public participation in solid waste management in Phaya Thai District, Bangkok, including awareness of waste management and attitudes towards waste management. A positive attitude can be created through social role models such as family, neighbors, or influential people. It can be used to develop guidelines to promote public participation in solid waste management in other districts by raising awareness, collaborating with communities, developing strong policies, and using technology for benefits.</p> Buntrari Meepermpoonsri Titus Mal Kamalas Yaowanit Copyright (c) 2025 Journal of Social Research and Review https://creativecommons.org/licenses/by-nc-nd/4.0 2025-11-04 2025-11-04 48 2 Guidelines for Promoting Traditional Floating Markets in the Digital Age: A Case Study of Bang Phli Floating Market, Samut Prakarn https://so04.tci-thaijo.org/index.php/socialresearchjournal/article/view/280517 <p>This study aims to analyze six key aspects of marketing promotion for tourism in the digital era, focusing on the Bang Phli Floating Market. It also proposes ways to improve marketing strategies to support sustainable community tourism in the digital age. The research uses a qualitative approach, collecting data through in-depth interviews with semi-structured questions and on-site observations. Participants include 12 individual’s local vendors, community leaders, and tourists. The data were analyzed using content analysis to interpret and summarize key findings. The research results found that most vendors in the community still primarily use traditional sales methods, though some have begun adapting to digital approaches. In terms of current marketing efforts are (1) Advertising: There are a few video clips posted on Facebook, but the usage is limited. (2) Sales promotion: Most promotions are service-based or involve price reductions, But the use through digital is still low. (3) Personal selling: This remains the primary method, relying on direct verbal communication and persuasion. (4) Public relations: This is mainly conducted through signs and word-of-mouth. (5) Direct marketing: This method is not utilized due to a lack of understanding and (6) Online marketing: Only some vendors use it in a few shops. Consequently, the research proposes establishing a digital literacy promotion organization within the community to build foundational digital skills and expand the use of diverse online platforms to enhance opportunities for attracting new tourist segments.</p> Amarit Chongsathien Unruan Leknoi Copyright (c) 2025 Journal of Social Research and Review https://creativecommons.org/licenses/by-nc-nd/4.0 2025-11-27 2025-11-27 48 2 How Long Should I Live?: A Study of Subjective Life Expectancy among University Students in Bangkok Metropolis https://so04.tci-thaijo.org/index.php/socialresearchjournal/article/view/280704 <p>This descriptive research examined subjective life expectancy and compared differences across gender identities among university students in Bangkok to investigate the reasoning behind subjective life expectancy estimation. Data was gathered by open-ended questionnaire from 346 students aged 18 to 23 enrolled at three Bangkok public universities. The data was analyzed by descriptive statistics, the Kruskal-Wallis test, and qualitatively by content, category, and theme. Results were that average expected lifespan was 76.4, with significant difference across gender identities (p &lt; .001). Males reported the highest expected lifespan (79.4), followed by females (75.8) and lesbian, gay, bisexual, transgender, queer or questioning, and intersex (LGBTQI+) individuals (70.2). Six main reasoning categories were identified for subjective life expectancy: (1) age norm references (2) health condition and physical deterioration (3) family and social relationships (4) life goal fulfillment (5) future aspirations and (6) inability to predict. Life goal fulfillment was the most frequently cited reason. These findings suggest that samples prioritized life quality over longevity per se, with life expectancy predictions varying according to gender identity. Therefore, aging society policies should promote life quality and self-reliance among older adults while considering diverse needs across gender identities.</p> Titinan Pewnil Copyright (c) 2025 Journal of Social Research and Review https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-02 2025-12-02 48 2