@article{chaisiwamongkol_Prawitkan_Uttaranakorn_2022, title={THE INFORMATION QUALITY DIMENSION ON FOOD ORDERING APPLICATIONS IN CONSUMER PERSPECTIVE : CASE STUDY GRABFOOD}, volume={20}, url={https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/254969}, abstractNote={<p>Study objective: to evaluate the consumer’s perspective on the quality of information about Grab Food, the food ordering application. Methodology: This is a mixed methods research design which was divided into 3 phases: (1) the application content analysis (2) dimensions and indicators of information quality identifying (3) surveying the importance of information quality by using a questionnaire. The study population consisted of 384 undergraduate students from Khon Kae University in 2020, who were classified into 3 subgroups: Science & Technology, Humanities & Social Sciences, and Health Sciences. The descriptive and inferential statistics; t-test, ANOVA, and Friedman were used in this study. Results: The content on the Grab Food application had 7 categories with 33 items. There were related to 8 indicators in 4 dimensions. All categories were highly important from a consumer perspective (average 3.69-3.97). The most important items were user accounts and public relations <br />(<img title="\tiny \bar{x}" src="https://latex.codecogs.com/gif.latex?\dpi{300}&space;\tiny&space;\bar{x}" />=3.97). The Health Sciences subgroup paid close attention to the information quality with statistically significant for all categories, especially in the interactional dimension, compared to other groups. While the Science & Technology and Humanities & Social Sciences subgroups paid attention to the contextual dimension more than other dimensions.</p>}, number={2}, journal={Modern Management Journal}, author={chaisiwamongkol, Wichuda and Prawitkan, Nithit and Uttaranakorn, Piyaporn}, year={2022}, month={Dec.}, pages={57–74} }