ชัยบรรหาร จ., & หาญสันติ ท. (2018). BRAND IDENTITY AND BRAND IMAGE INFLUENCING CONSUMER PURCHASE DECISION TOWARDS FORD PICKUP TRUCKS IN BANGKOK. Modern Management Journal, 16(1), 229–238. Retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/134549