NAMBUDDEE, N.-A.; PIRIYAKUL , I. STORY TELLING AND CUSTOMER EXPERIENCE TO ENHANCE BOUTIQUE HOTEL RESONANCE. Modern Management Frontier Journal, [S. l.], v. 20, n. 2, p. 41–56, 2022. Disponível em: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/261378. Acesso em: 16 sep. 2026.