SHINNARANANTANA, N.; SONY , A.; NUMPRASERTCHAI , H. Should Business Schools Engage in Societal Marketing? The Influence of Personal CSR Values on Willingness to Pay Tuition Fees. Modern Management Frontier Journal, [S. l.], v. 24, n. 1, p. 86–109, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/286687. Acesso em: 11 oct. 2026.