NARANIRATTISAI, C.; CHANGCHENKIT, C. The Influence of Sensory Stimuli on Brand Experience and Brand Equity: A Case Study of Urban Shopping Malls in Thailand. Modern Management Frontier Journal, [S. l.], v. 24, n. 1, p. 42–63, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/288076. Acesso em: 11 oct. 2026.