WATHANAKOM, N. Integrating Big Data Analytics Into Marketing Mix Development. Modern Management Journal, [S. l.], v. 18, n. 2, p. 1–14, 2020. Disponível em: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/242776. Acesso em: 26 apr. 2024.