DECHPICHAI, P.; CHOKRATPRAPA, L. .; SRIPATH, S.; WIROONSRI, N. A COMPARISON STUDY OF PREDICTIVE MODELS FOR CUSTOMER LIFETIME VALUE AND THE CHANGE OF ITS LEVEL . Modern Management Journal, [S. l.], v. 20, n. 2, p. 130–142, 2022. Disponível em: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/256864. Acesso em: 2 may. 2024.