Shinnaranantana, Nadhakan, Alisa Sony, and Haruthai Numprasertchai. 2026. “Should Business Schools Engage in Societal Marketing? The Influence of Personal CSR Values on Willingness to Pay Tuition Fees”. Modern Management Frontier Journal 24 (1):86-109. https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/286687.