ชัยบรรหาร จุฑารัตน์, and หาญสันติ ทรงพร. 2018. “BRAND IDENTITY AND BRAND IMAGE INFLUENCING CONSUMER PURCHASE DECISION TOWARDS FORD PICKUP TRUCKS IN BANGKOK”. Modern Management Journal 16 (1):229-38. https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/134549.