Shinnaranantana, N., A. Sony, and H. Numprasertchai. “Should Business Schools Engage in Societal Marketing? The Influence of Personal CSR Values on Willingness to Pay Tuition Fees”. Modern Management Frontier Journal, vol. 24, no. 1, June 2026, pp. 86-109, https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/286687.