ชัยบรรหาร จ., and หาญสันติ ท. “BRAND IDENTITY AND BRAND IMAGE INFLUENCING CONSUMER PURCHASE DECISION TOWARDS FORD PICKUP TRUCKS IN BANGKOK”. Modern Management Journal, vol. 16, no. 1, July 2018, pp. 229-38, https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/134549.