Thongdas, Nattawat, and Alisa Sony. “The Impact of Consumers’ Perceived Value on Purchase Intention of Clothing: A Comparison between E-commerce and Social Live Commerce”. Modern Management Frontier Journal 24, no. 1 (June 15, 2026): 1–21. accessed October 11, 2026. https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/287111.