Thapayom, Anucha. “CUSTOMER ACCOUNTING AND COMPETITOR ACCOUNTING AS A STRATEGIC APPROACH FOR GOAL ACHIEVEMENT: EVIDENCE FROM AUTO PARTS MANUFACTURING COMPANIES IN THAILAND”. Modern Management Journal 17, no. 1 (July 24, 2019): 13–27. Accessed March 29, 2024. https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/171346.