Dechpichai, Pornthip, Latthapol Chokratprapa, Supitch Sripath, and Nathakhun Wiroonsri. “A COMPARISON STUDY OF PREDICTIVE MODELS FOR CUSTOMER LIFETIME VALUE AND THE CHANGE OF ITS LEVEL”. Modern Management Journal 20, no. 2 (December 29, 2022): 130–142. Accessed May 3, 2024. https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/256864.