Kakarndee K, Leelawut N, Sachan R, Prommin W, Parkvithee N. The influence Factors Affecting Generation Y Consumers’ Buying Japanese Food through Anime Entertainment Media in Chonburi Province. Mod Manag Front J [internet]. 2023 Dec. 27 [cited 2026 Sep. 12];21(2):31-5. available from: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/268553