Phongthanapanich P. The Causal Relationship Model of Purchasing Decision Through Social Media of Undergraduate Students in Bangkok Metropolitan Region: The Multiple Group Structure Analysis. Mod Manag J [internet]. 2025 Jan. 9 [cited 2025 Mar. 31];22(2):119-31. available from: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/274250