Thongdas N, Sony A. The Impact of Consumers’ Perceived Value on Purchase Intention of Clothing: A Comparison between E-commerce and Social Live Commerce. Mod Manag Front J [internet]. 2026 Jun. 15 [cited 2026 Oct. 11];24(1):1-21. available from: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/287111