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วายุวัฒนศิริ ธ, หาญสันติ ท. MARKETING FACTORS AND BRAND EQUITY INFLUENCE ON THE CONSUMER’S BUYING DECISION OF MODERN TRADE DOHOME IN BANGKOK AND ITS VICINITY. Mod Manag J [Internet]. 2019 Jan. 28 [cited 2022 Jun. 30];16(2):105-14. Available from: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/168366