Khamwon A, Hayeemad M, Kuwatjanakun P. The Effect of Character of Online Game, Brand Tribalism, Word of Mouth, on Intention to Purchase. Mod Manag J [Internet]. 2020 Dec. 31 [cited 2024 Apr. 26];18(2):40-53. Available from: https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/225114