https://so04.tci-thaijo.org/index.php/stou-sms-pr/issue/feed Modern Management Frontier Journal 2026-03-02T11:13:46+07:00 ผศ.ดร.นฤบดี วรรธนาคม/Asst. Prof. Dr. Narubodee Wathanakom mmj.stou@gmail.com Open Journal Systems <p>The <em>Modern Management Frontier Journal</em> (MMFJ) is a peer-reviewed academic journal administered by the School of Management Science, Sukhothai Thammathirat Open University. The Journal is dedicated to the dissemination of scholarly knowledge in the fields of business administration and public administration, serving as a platform for the publication and distribution of high-quality academic work to the scholarly community at both the national and international levels.</p> https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/254202 Point of sale system programming for small retail business 2023-05-22T16:24:30+07:00 Chaimongkol Limpianchob fengckl@ku.ac.th <p>Today is the era of bringing technology to create new things or changing the old things from business to appropriate business systems in the digital era. Especially, the small retail businesses can’t escape this change either. A survey of the problems of small retail businesses found that the business lacked an inventory management system, product counting including sales monitoring and sales data collection is also obtainable in manual or paper formats. As a result, the inventory management system is inefficient, some products are more than necessary to serve or are insufficient. From the above problems, the researcher has designed and developed a point of sale system programming. It aims to enable small retail businesses to record expenses, sell monitoring of each product within the business effectively. The program is designed to work that does not require the internet, is easy to use, even for those who are not fluent in using computers. Finally, it is tested with actual problems in the business. The average satisfaction from the sample of the program trial was 82.95%.</p> 2022-06-30T00:00:00+07:00 Copyright (c) 2022 Modern Management Journal https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/264369 Consistency with Public Policy Principles of Thailand's 2018-2037 National Strategy Formulation Process 2023-06-21T16:15:00+07:00 noppadol Udomwisawakul noppadol.udom@gmail.com <p>This research purposes, 1) To study the situation of Thailand's 2018-2037 national strategy formulation process. 2) To analyze the conformity of the public policy principles of Thailand's 2018-2037 national strategy formulation process. 3) To propose characteristics consistent with public policy principles for Thailand's 2018-2037 national strategy formulation process. It is a qualitative research based on public policy principles using secondary documents and information on Thailand's 2018-2037 national strategy formulation process. It found that 1) the formulation of the national strategy of Thailand has a legal status and enforceability from the submission of a draft law to the legislature for consideration. The National Strategy Committee advised the Cabinet to formulate the National Strategy 2018-2037, which has a period of 20 years. 2) The law stipulates that government policies must be consistent with the national strategy, characterized as the output and outcome of public institutions that are consistent with the Institutional model of public policy principles. Moreover, it is in line with the Elite model which values ​​the needs ​​of the elite in formulating. While national strategy must vary according to the time and context of each society's interpretation. 3) The formulation of national strategies should be consistent with the Group model that focuses on the participation of groups and people to create equilibrium. The key success of a national strategy is the flexibility with social context that should be consistent with the Group model based on the legal state and liberal democracy.</p> 2023-07-03T00:00:00+07:00 Copyright (c) 2023 Modern Management Journal https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/257259 Factors Affecting the Electrical Service of Provincial Electricity Authority for the Development Excellence 2023-05-22T16:28:02+07:00 Prasert Porkpermdee1 Prasert.po@rmuti.ac.th Jakret Mettathamrong kkai6688@gmail.com Phetphrairin Uppinig Prasert.po@rmuti.ac.th Charinee Chichana Prasert.po@rmuti.ac.th <p> The purposes of this research were to study the factors affecting the electrical service of the provincial electricity authority for the development of excellence and to study the direct and indirect influence the electrical service of the provincial electricity authority. The sample group was electricity users, who were under the responsibility of three of the provincial electricity authorities, namely Provincial Electricity Authorities of Sawang Daen Din, Charoen Sin, and Song Dao District. The stratified sampling of 400 samples was performed for 3 proportions of the Provincial Electricity Authority. The instrument of this research was a questionnaire and they conducted an analysis to find the confidence of the questionnaire was equal to .983. The results of this research can be as followed: The results of the factors affecting the electrical service of the provincial electricity authority included management’s commitment to excellence, service quality, and satisfaction with service. The results of factors directly influencing the management towards excellence consisted of service quality and satisfaction with service, and service quality was an indirect influence through satisfaction with service.</p> 2023-07-03T00:00:00+07:00 Copyright (c) 2023 Modern Management Journal https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/264160 Crisis Management of Sole-owner Hotel during Coronavirus Pandemic 2019 in Bangkok 2023-06-21T15:47:43+07:00 KanraveeVirotewan Wanpiyara tarn921@hotmail.com <p> The purpose of this study is to determine how the Sole-owner hotel manages their crisis and the effect of government bailout during coronavirus pandemic 2019 in Bangkok. The sample group were 136 hotel operators in Bangkok. The results showed that the overall level of concern regarding hotel and crisis management during coronavirus pandemic 2019 were high. The results of interviews showed that, in term of planning, founding hospitel, changing of employer duties and reducing some positions were done. For internal structures, building confidence and understanding among employees whose duties in contact with patients, cutting down unnecessary operating costs and supervising employees according to Amazing Thailand Safety &amp; Health Administration (SHA) principles were planned. In term of crisis management, planning and communicating with guests and employee according to SHA. Regarding future, the recovery of hotel business will be slow due to the country will not fully opened for tourism. With respect to the bailout, supporting employee wages, suspension of loan payment, measures to stimulate tourism, supporting health expenditures and building confidence towards opening the whole country were expected from the government.</p> 2023-07-03T00:00:00+07:00 Copyright (c) 2023 Modern Management Journal https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/264403 Factors Affecting Net Profit, Financial Ratios Analysis and Financial Failure of the Listed Companies in Tourism and Leisure Sectors of the Stock Exchange of Thailand before and during the pandemic of Coronavirus Disease 2019 2023-03-13T14:57:15+07:00 Surattana Sangchan surattana.sangchan@gmail.com Pithak Srisuksai pithak.sri@stou.ac.th <p>The objectives of this study are to study the factors affecting the net profit of the Listed Companies in Tourism and Leisure Sectors of the Stock Exchange of Thailand, and to compare financial ratios and predict the financial risk by using Z-score model. The samples of this independent study consisted of the 14 Listed Companies in Tourism and Leisure Sectors of the Stock Exchange of Thailand from 2012 to 2021. The factors affecting the net profit were explored by the pooled panel regression model, fixed effects regression model (FEM) and random effects regression model (REM). Furthermore, the Z-score model was used to analyze the financial failure of such Listed Companies in Tourism and Leisure Sectors of the Stock Exchange of Thailand. Firstly, the results of study showed that the Company’s sales had a positive impact on the net profit of the Listed Companies in Tourism and Leisure Sectors of the Stock Exchange of Thailand, factors total liabilities and expense had a negative effect on the net profit. Secondly, according to financial ratio analysis, it indicated that the Coronavirus Disease 2019 spread out had a negative impact on financial ratios. For example, the profitability ratio decreased while the leverage ratio increased. Finally, the financial risk analysis by Z-score model, it indicated that the number of companies which were at risk of financial failure had also risen to failure during the pandemic times.</p> 2023-11-15T00:00:00+07:00 Copyright (c) 2023 Modern Management Journal