Modern Management Journal

Effect of Airport Experiences on Happiness, Satisfaction and Image of Mae Fah Luang-Chiang Rai International Airport

Nisit Papuan — 2024-06-14

The objectives of the study were: 1) to study perception of experiences, happiness and satisfaction of the airport's users and perception of Mae Fah Luang - Chiang Rai International Airport’s image; 2) to study the comparison of the perception of experiences, happiness, satisfaction and image of the airport's users classified by personal factors of users; and 3) to study the direct and indirect effects of perceptions of experiences, happiness and satisfaction of users on the perception of the airport's image. A survey was conducted with a total of 400 Thai Nationality airport users, the sample size was calculated by using the Taro Yamane formula. The tools used to collect data is a survey questionnaire that was selected by purposive sampling technique. The Selection criteria are people who have used airport service in the past 2 years. Data were analyzed by using descriptive statistics, independent sample t-test, one-way analysis of variance, confirmatory factor analysis and path analysis. The results of the study found that 1) the perceptions of the airport’s users experiences and the airport's image were at a high level. In addition, the perception of happiness and satisfaction of airport’s users were at a moderate level. 2) The perception of experience, happiness, satisfaction and image was different from each other based on personal factors of users with statistical significant at the level of 0.05. 3) In addition, the perception of sense experience of users had a positive direct effect on happiness and an indirect effects on both satisfaction and perception of the airport’s image with statistical significance at the level of 0.05.

Organizational Culture Factors Affecting the Achievement of Central Excise Department

Nutsara Buttara — 2024-06-25

The objectives of this study were: (1) to investigate the level of organizational culture and the achievement level of the Central Excise Department, (2) to examine the organizational culture factors influencing the achievement of the Central Excise Department, and (3) to propose guidelines for creating an organizational culture that impacts the achievement of the Central Excise Department. This study utilized a mixed methods research design. The population and sample included personnel from the Central Excise Department. Data were collected through questionnaires administered to 299 individuals and interviews conducted with 15 participants.

The study's results indicate that: (1) the level of organizational culture within the Central Excise Department is above average, with the civil servant work values factor, demonstrating the highest average value. Furthermore, the performance achievement level of the Central Excise Department exceeds 70%, with service quality emerging as the dimension with the highest average, (2) the civil servant work values factor is the primary variable entered into the regression equation, followed by the Excise Department values factor and the Excise Department organizational culture factor, respectively. The civil servant work values factor explains the highest variation in the performance results of the Central Excise Department, with a regression coefficient of .474, while the Excise Department values factor and the Excise Department organizational culture factor have regression coefficients of .275 and .213, respectively. When all variables are combined, the multiple correlation coefficient is .922, explaining 85.0% of the variation in the achievement of the Central Excise Department with statistical significance at the .05 level, (3) The guidelines proposed for cultivating an organizational culture conducive to achievement within the Central Excise Department emphasize fostering a sense of belonging, goal alignment, and satisfaction among employees, thereby promoting higher levels of engagement and productivity. Additionally, fostering collaboration stimulates innovation and creativity, enabling individuals to share ideas, experiment, and engage in problem-solving when they feel empowered and supported.

Development of Participatory Business Model Canvas to Increase Business Capability of Ban Siao Processed Fruit Community Enterprise

Pumsak Pantang — 2024-07-01

The objectives of this study were to study and develop Business Model Canvas (BMC) to increase the business capability of Ban Siao Fruit Processing Group Community Enterprise in a participatory way. This research is a participatory action research. The sample group was 15 people from the management team of the community enterprise, using a purposive sampling technique. Data were collected through observation, in-depth interviews, and participatory forums. Research methods include studying the area context, analysis of group potential, creating a collaborative learning process, creating a business plan and Business Model Canvas using the group's participation, and comparative operating results. The data were analyzed and synthesized by content analysis and were then presented in a descriptive form.

The results showed that Ban Siao Fruit Processing Group Community Enterprise was a community business that had business activities of processing and selling products from sweet tamarind in the area. Its business operations model was not clearly defined. Therefore, we searched and determined the characteristics of its target customers who purchased products regularly. Then, a business model canvas has been created in 9 parts; Customer segments, Value proposition, Channels, Customer relationships, Revenue streams, Key resources, Key activities, Key partner and Cost structure. After implementing the Business Model Canvas in business operations, it was found that the groups had increased business capability by income increased 3.49 times, the production potential increased 1.66 times, and the group had better financial liquidity. Using the Business Model Canvas has helped the group develop and learn how to operate a business very well.

Factors influencing decision-making behavior in purchasing luxury brand clothing through online channels of Generation Y consumers in Bangkok

Mallika Kakkaew — 2024-07-02

The purpose of this research is to study factors influencing decision-making behavior in buying luxury brand clothing through online channels of Generation Y consumers in Bangkok. The sample used in this study was the unisex consumers aged between 22-46 years living in Bangkok. The sample size was 400 people. Data collection was done using convenience sampling and questionnaires as a research tool. The statistics used in the analysis were frequency, percentage, and multiple regression equation analysis. The findings found that the factors affecting purchasing decision were luxury brand perception, impulse to buy, and materialistic values. respectively, with statistical significance at the 0.05 level.

The Relationship between the Stock Exchange of Thailand and Other Assets, Before and During the Covid-19 Crisis

Chaiyanon Ta-aituek — 2024-07-02

The objective of this study is to analyze and compare the results before and during the COVID-19 crisis in three topics: 1) The causal relationship between the Stock Exchange of Thailand (SET) and other assets. 2) The effects of Volatility Spillover from other assets transmitting to the Stock Exchange of Thailand. 3) The Long-term relationship between the Stock Exchange of Thailand and other assets. The key results show that, during the crisis: 1) foreign equities, gold, and Thai bond index significantly Granger-cause the SET. 2) The Dow Jones Index, FTSE Index, and crude oil can transmit volatility to SET 3) The Dow Jones Index, FTSE Index, Nikkei Index, crude oil, Bitcoin, and Thai bond index exhibit a long-term relationship with SET

Social Innovation and Sustainable Value Creation from the Operation of Corporate Social Responsibility: Case Study of the Innovation in Value-Added Creation from Spirulina Platensis through the Process of Reducing Carbon Dioxide Emissions from the Bang Pakong Power Plant

Kanokwara Phuangprayong — 2024-07-02

This research aims to study social innovations and sustainable value creation from the operation of corporate social responsibility. It focuses on innovation in value-added creation from Spirulina platensis through the process of reducing carbon dioxide emissions from the Bang Pakong Power Plant. It is qualitative research, collecting data through document analysis and in-depth interviews with 10 key informants. Data analysis, focusing on content analysis, reveals that the social innovation as a case study is a project that responds to the corporate social responsibility operations of the Bang Pakong Power Plant, which arises from the community participation and network collaboration, consisting of five components of social innovation: 1) responsiveness to societal problems and needs; 2) novelty; 3) transdisciplinary and collaborative network support; 4) commercial scalability; and 5) social outcomes and impacts. These lead to sustainable value creation in three dimensions: 1) Social dimension: For instance, community enterprise members received new knowledge in developing spirulina scrub products and became self-developing trainers, etc. 2) Economic dimension: Community enterprises have increased income from selling products, and community members have gained additional occupations and increased income. 3) Environmental dimension: The products are environmentally friendly, and the Bang Pakong Power Plant has reduced carbon dioxide emissions from the electricity production process, contributing to a community-friendly environment. In conclusion, the case study of social innovation demonstrates the effectiveness of corporate social responsibility work that creates sustainable value both internally and externally within the organization's operations.

The Relationships between Perception Values, Trust, and Engagement in Audio-Based Social Platforms

Budsara Eurjirapongpun — 2024-07-02

Audio-based social platforms (ABSPs) which are the audio chat online social network, e.g., Clubhouse; Twitter space; and Facebook live) has become well-known rapidly across the world. This study aims to examine the relationships between the perceived values, consumer’s trust, and engagement. The questionnaire was used to collect data from a sample of 388 ABSPs users, especially with age of 25-to-34-years-old. The results showed that the hedonic and social values were directly related to user engagement, while the utilitarian value was indirectly related to user engagement through user's trust in speakers. Besides, the hedonic value was positively related to user's trust in platforms.